The case for a B2B ordering portal in Sarajevo
Sarajevo is a capital and largest city of bosnia and herzegovina, where around 276,000 people live and shop, and one of the markets in Bosnia and Herzegovina where we build B2B and wholesale portals.
Businesses here work in services, IT, telecoms, banking and government; many are based around Marijin Dvor, Sarajevo City Center and Ilidža.
Logistics are supported by Sarajevo International Airport and the A1 corridor, which matters when you promise customers fast delivery.
Online retail is growing from a small base as banks roll out card payments and diaspora relatives order for households at home. Local sellers gain by offering cash on delivery alongside cards.
Shoppers and trade buyers in Sarajevo already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Local details we build into every Sarajevo project
Conversion in Sarajevo depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks convertible mark: BAM amounts from product page to invoice, so Sarajevo buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Bosnian, Serbian and Croatian where your audience needs it.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and bank transfer and BH Pošta sit next to the buy button.
Domain, phone and contact
Using .ba where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +387, so a customer in Sarajevo taps once to call or message.
Talent and partners nearby
With University of Sarajevo and the Sarajevo School of Science and Technology close by, finding people to manage catalogues, content and support after launch is realistic in Sarajevo.
Custom-built for how you sell in Sarajevo
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
In Sarajevo we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as fashion, electronics, automotive parts and furniture that have strong online demand in Bosnia and Herzegovina.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your B2B ordering portal includes
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your Sarajevo operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Product data imports from your existing sheets or ERP, so Sarajevo teams do not re-type thousands of items.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Payment steps are built around Visa and Mastercard, bank transfer and cash on delivery, the options shoppers here already trust.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Couriers such as BH Pošta, Pošte Srpske and HP Mostar plug in alongside your own fleet for Sarajevo orders.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Inventory can sit in Sarajevo, in a partner warehouse or across Bosnia and Herzegovina, with click-and-collect where customers want it.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Dashboards break sales down by product, customer and neighbourhood of Sarajevo, so you see what to promote.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Storefront language, imagery and navigation are set up for Sarajevo shoppers and available in Bosnian and Serbian.
How Sarajevo customers pay online
Checkout is where most online sales are won or lost. In Bosnia and Herzegovina, customers expect to pay with Visa and Mastercard, bank transfer and cash on delivery, and many also look for PayPal (limited) and mobile banking.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in convertible mark (BAM).
Business buyers around Marijin Dvor often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- Mobile banking
- Visa and Mastercard
- PayPal (limited)
- Cash on delivery
- Bank transfer
Fulfilment options for Sarajevo orders
Your B2B ordering portal can book shipments and share tracking with BH Pošta, Pošte Srpske, HP Mostar, DHL, Euroexpress and D Express, or route orders to your own riders and stores across Sarajevo.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Sarajevo International Airport and the A1 corridor — makes regional and national dispatch from Sarajevo practical.
Selling online legally in Bosnia and Herzegovina
Bosnia and Herzegovina applies a single 17% VAT rate, administered by the Indirect Taxation Authority; businesses above the BAM 50,000 turnover threshold must register.
On privacy we design around the Law on Personal Data Protection (2025 update, GDPR-aligned), supervised by the Personal Data Protection Agency; on consumer rights the store reflects the Law on Consumer Protection and entity-level rules covering distance sales and warranty rights.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Sarajevo.
Owning your channel in Bosnia and Herzegovina
Many Sarajevo sellers already list on OLX.ba, Pazar3, Amazon (cross-border), Temu and AliExpress and Instagram and Facebook shops. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Who we build for in Sarajevo
Popular online categories in Bosnia and Herzegovina include fashion, electronics, automotive parts, furniture, food products and tools and hardware. Local demand in Sarajevo is shaped by services, IT, telecoms, banking and government, so we often design catalogues and B2B ordering around those sectors. In Sarajevo, we most often build B2B and wholesale portals for:
Wholesalers
We map how wholesalers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
FMCG distributors
For FMCG distributors, we usually start with quick and bulk ordering, then add accounting and e-invoicing once orders are flowing.
Industrial suppliers
Catalogue, pricing and fulfilment rules designed for industrial suppliers in Sarajevo, connected to the systems you already use.
Electrical and hardware traders
Electrical and hardware traders get quotes and approvals plus sales-team tools workflows tailored to their operations.
Medical and institutional suppliers
We map how medical and institutional suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Dealer networks
For dealer networks, we usually start with business accounts, then add logistics and freight partners once orders are flowing.
Take your Sarajevo store onto customers' phones
A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Sarajevo time (UTC+2), in Bosnian and Serbian if you want.
- CRM and lead management
- WhatsApp and SMS notifications
- Logistics and freight partners
- Warehouse and inventory systems
- Credit and payment gateways
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- BI and reporting tools
- Accounting and e-invoicing
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Sarajevo
Value first, depth later. For a B2B ordering portal serving Sarajevo, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for BAM, Visa and Mastercard and BH Pošta from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Sarajevo customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Sarajevo results are visible, not promised.
Support hours and communication for Sarajevo
Sarajevo runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Bosnian, Serbian and Croatian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Sarajevo clients are served remotely with on-site workshops when the project needs them.
