Why Greece businesses are investing in online stores
Greece is a market of about 10 million people where online stores are growing fast, with Athens as its capital.
Greece has SMEs make up 99% of all businesses in the European Union (European Commission). Greek shoppers research heavily on Skroutz and expect cash-on-delivery and IRIS options. Island delivery rules and Greek-language product content are important.
Shoppers and trade buyers in Greece already compare options on their phones; an online store that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Localised for Greece, not translated into it
A store that works in Greece respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in euro (EUR), formatted the way Greece customers read them.
Language and content
Storefront copy, product pages and emails can run in Greek, with local date and number formats.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and IRIS instant payments and ELTA Courier sit next to the buy button.
Domain, phone and contact
A .gr domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +30 calling code so customers reach you without dialling errors.
Custom-built for how you sell in Greece
Whatever your business sells in Greece, N&T Software designs and develops the online store and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
Typical clients include D2C start-ups, speciality shops, manufacturers selling direct and grocery and food businesses. Categories that sell especially well online in Greece — electronics, fashion, beauty and home — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your online store in Greece
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Greece business sells.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Product data imports from your existing sheets or ERP, so Greece teams do not re-type thousands of items.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Payment steps are built around Visa and Mastercard, IRIS instant payments and PayPal, the options shoppers here already trust.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Shipping rules can use ELTA Courier, ACS and Geniki Taxydromiki as well as your own delivery staff in Greece.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Multiple stock points in Greece are supported, so a Greece order ships from the nearest one.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Reports show which products, customers and areas of Greece drive revenue.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Pages, search filters and wording are tuned to how people in Greece look for products, in Greek if your audience needs it.
Getting paid online in Greece
An online store for Greece must support the way people here actually pay: Visa and Mastercard, IRIS instant payments, PayPal, cash on delivery (antikatavoli), bank transfer and Klarna.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in EUR — card details stay with the provider.
- Klarna
- IRIS instant payments
- Bank transfer
- Cash on delivery (antikatavoli)
- Visa and Mastercard
- PayPal
Delivery and fulfilment across Greece
Your online store can book shipments and share tracking with ELTA Courier, ACS, Geniki Taxydromiki, Speedex and BOX NOW lockers, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Rules Greece sellers must respect online
Greek VAT (FPA) is 24% standard with 13% and 6% reduced rates, and lower rates on some Aegean islands.
Customer data is handled with the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Hellenic Data Protection Authority in mind, and the storefront follows the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Law 2251/1994 on consumer protection.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Owning your channel in Greece
Skroutz, Public and Plaisio are where many shoppers in Greece start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Who we build for in Greece
Popular online categories in Greece include electronics, fashion, beauty, home, food and olive oil and tourism products. In Greece, we most often build online stores for:
Retail brands
For retail brands, we usually start with catalogue manager, then add payment gateways and wallets once orders are flowing.
D2C start-ups
Catalogue, pricing and fulfilment rules designed for D2C start-ups in Greece, connected to the systems you already use.
Speciality shops
Speciality shops get checkout and payments plus inventory and locations workflows tailored to their operations.
Manufacturers selling direct
We map how manufacturers selling direct sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Grocery and food businesses
For grocery and food businesses, we usually start with growth and reporting, then add CRM and email marketing once orders are flowing.
Multi-outlet retailers
Catalogue, pricing and fulfilment rules designed for multi-outlet retailers in Greece, connected to the systems you already use.
Mobile commerce in Greece
Phones carry most traffic in Greece. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+3 so offers reach Greece customers when they are awake, and the interface can run in Greek.
- Meta and TikTok catalogues
- Payment gateways and wallets
- Accounting and GST/VAT invoicing
- WhatsApp Business API
- Google Analytics 4 and Merchant Center
- Courier and shipping aggregators
- ERP and inventory software
- CRM and email marketing
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Greece
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Greece:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for EUR, Visa and Mastercard and ELTA Courier from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Greece customers actually buy. |
Success is measured on conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate — tracked on a dashboard you can see from launch day.
Time zones, language and support
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Greece client always reaches someone during the local working day.
We work in English and can deliver storefront content in Greek. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your online store.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Greece are served remotely with on-site workshops when the project needs them.
