The case for an online store in Latvia
Latvia is a market of about 1.8 million people where online stores are growing fast, with Riga as its capital.
Latvia has SMEs make up 99% of all businesses in the European Union (European Commission). Latvia sits between Baltic neighbours with a similar shopper profile: bank-link payment, locker delivery and bilingual Latvian/Russian customers. Local brands use webshops to reach the wider Baltic and Nordic region.
That is why more companies in Latvia are moving from phone, WhatsApp and spreadsheet orders to a proper online store — one place where products, prices, payments, orders and customers are managed together.
Local details we build into every Latvia project
A store that works in Latvia respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Latvia shopper sees — price, tax, delivery fee, refund — is in EUR, written the local way.
Language and content
We localise pages, emails and notifications into Latvian, Russian and English where your audience needs it.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Latvia recognise: Visa and Mastercard and Latvian bank links (Swedbank, SEB, Luminor) and delivery through Latvijas Pasts.
Domain, phone and contact
A .lv domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +371, so a customer in Latvia taps once to call or message.
Designed to your requirements, not a template
We do not hand Latvia businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
In Latvia we typically work with retail brands, D2C start-ups, speciality shops and manufacturers selling direct, and with sellers in categories such as electronics, fashion, home and DIY and cosmetics and wellness that have strong online demand in Latvia.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your online store includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Reports show which products, customers and areas of Latvia drive revenue.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Storefront language, imagery and navigation are set up for Latvia shoppers and available in Latvian and Russian.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Bulk import and sync tools mean the Latvia team never re-keys stock, prices or descriptions by hand.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Checkout is configured for Visa and Mastercard, Latvian bank links (Swedbank, SEB, Luminor) and Smart-ID.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Shipping rules can use Latvijas Pasts, Omniva and DPD Latvija as well as your own delivery staff in Latvia.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Multiple stock points in Latvia are supported, so a Latvia order ships from the nearest one.
Getting paid online in Latvia
A store that serves Latvia should let customers pay the way they do offline: Visa and Mastercard, Latvian bank links (Swedbank, SEB, Luminor), Smart-ID and Revolut.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in EUR — card details stay with the provider.
- Visa and Mastercard
- Smart-ID
- Apple Pay and Google Pay
- Latvian bank links (Swedbank, SEB, Luminor)
- Klarna
- Revolut
Delivery and fulfilment across Latvia
Your online store can book shipments and share tracking with Latvijas Pasts, Omniva, DPD Latvija, Itella SmartPost, Venipak and parcel lockers, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Tax, invoicing and compliance in Latvia
Latvia charges 21% VAT with 12% and 5% reduced rates, and uses the EU One-Stop Shop for B2C distance sales.
Two frameworks shape the build: the GDPR and the Personal Data Processing Law, enforced by the Data State Inspectorate, and the Consumer Rights Protection Law, with 14-day withdrawal and Latvian-language information duties.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser.
Marketplaces vs. your own online store in Latvia
For a Latvia business, SS.lv, Kurpirkt, Amazon.de and Zalando are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Businesses that use NNT Mart in Latvia
Popular online categories in Latvia include electronics, fashion, home and DIY, cosmetics and wellness, food and timber and furniture. In Latvia, we most often build online stores for:
Retail brands
Catalogue, pricing and fulfilment rules designed for retail brands in Latvia, connected to the systems you already use.
D2C start-ups
D2C start-ups get catalogue manager plus orders and fulfilment workflows tailored to their operations.
Speciality shops
We map how speciality shops sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Manufacturers selling direct
For manufacturers selling direct, we usually start with inventory and locations, then add ERP and inventory software once orders are flowing.
Grocery and food businesses
Catalogue, pricing and fulfilment rules designed for grocery and food businesses in Latvia, connected to the systems you already use.
Multi-outlet retailers
Multi-outlet retailers get growth and reporting plus catalogue manager workflows tailored to their operations.
Take your Latvia store onto customers' phones
In Latvia, shoppers browse on phones first. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+3 so offers reach Latvia customers when they are awake, and the interface can run in Latvian and Russian.
- WhatsApp Business API
- ERP and inventory software
- Payment gateways and wallets
- Accounting and GST/VAT invoicing
- Google Analytics 4 and Merchant Center
- Meta and TikTok catalogues
- Courier and shipping aggregators
- CRM and email marketing
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your online store
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Latvia:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for EUR, Visa and Mastercard and Latvijas Pasts from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Latvia customers actually buy. |
We track conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate on a live dashboard from day one, so Latvia results are visible, not promised.
Time zones, language and support
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Latvia client always reaches someone during the local working day.
We work in English and can deliver storefront content in Latvian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your online store.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Latvia are served remotely with on-site workshops when the project needs them.
