Why an online store makes sense for Türkiye
Türkiye is a market of about 85 million people where online stores are growing fast, with Ankara as its capital.
Türkiye has a large, digitally fluent population and a culture of card instalments that strongly drives online sales. E-invoicing and ETBIS registration need to be part of the platform.
Shoppers and trade buyers in Türkiye already compare options on their phones; an online store that loads fast, shows accurate stock and accepts credit cards with instalments (taksit) turns that research into orders.
Local details we build into every Türkiye project
A store that works in Türkiye respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Türkiye shopper sees — price, tax, delivery fee, refund — is in TRY, written the local way.
Language and content
We localise pages, emails and notifications into Turkish where your audience needs it.
Local trust signals
Badges for credit cards with instalments (taksit) and Troy cards, PTT Kargo delivery and clear return terms reassure first-time buyers in Türkiye.
Domain, phone and contact
Using .tr where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +36, so a customer in Türkiye taps once to call or message.
Designed to your requirements, not a template
Whatever your business sells in Türkiye, N&T Software designs and develops the online store and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Türkiye we typically work with retail brands, D2C start-ups, speciality shops and manufacturers selling direct, and with sellers in categories such as fashion, electronics, home and textiles and groceries that have strong online demand in Türkiye.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Core modules we build for Türkiye clients
These are the building blocks of an online store. We scope them with you, so you pay for what your Türkiye operation needs.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Inventory can sit in Türkiye, in a partner warehouse or across Türkiye, with click-and-collect where customers want it.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Revenue reports by product, repeat buyer and delivery area of Türkiye guide stock and marketing decisions.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Content and design can follow how customers in Türkiye search and buy, including Turkish where you need it.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Türkiye team keeps its current way of working.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Customers in Türkiye can pay with credit cards with instalments (taksit), Troy cards and iyzico, with receipts and refunds handled in the same admin.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Couriers such as PTT Kargo, Yurtiçi Kargo and Aras Kargo plug in alongside your own fleet for Türkiye orders.
Businesses that use NNT Mart in Türkiye
Popular online categories in Türkiye include fashion, electronics, home and textiles, groceries, beauty and furniture. In Türkiye, we most often build online stores for:
Retail brands
We map how retail brands sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C start-ups
For D2C start-ups, we usually start with checkout and payments, then add courier and shipping aggregators once orders are flowing.
Speciality shops
Catalogue, pricing and fulfilment rules designed for speciality shops in Türkiye, connected to the systems you already use.
Manufacturers selling direct
Manufacturers selling direct get orders and fulfilment plus growth and reporting workflows tailored to their operations.
Grocery and food businesses
We map how grocery and food businesses sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-outlet retailers
For multi-outlet retailers, we usually start with branded storefront, then add WhatsApp Business API once orders are flowing.
Checkout and payment methods for Türkiye
A store that serves Türkiye should let customers pay the way they do offline: credit cards with instalments (taksit), Troy cards, iyzico and PayTR.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Turkish lira (TRY).
- PayTR
- Cash on delivery
- Bank transfer (FAST)
- Iyzico
- Credit cards with instalments (taksit)
- Troy cards
Fulfilment options for Türkiye orders
Your online store can book shipments and share tracking with PTT Kargo, Yurtiçi Kargo, Aras Kargo, MNG Kargo, Sürat Kargo and Trendyol Express, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Türkiye sellers: marketplace plus your own store
Trendyol, Hepsiburada and Amazon.com.tr are where many shoppers in Türkiye start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own online store you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Rules Türkiye sellers must respect online
Tax basics: Turkish VAT (KDV) is 20% standard with 10% and 1% reduced rates; e-Arşiv and e-Fatura invoicing are required above set thresholds.
On privacy we design around the Personal Data Protection Law No. 6698 (KVKK), including VERBIS registration for many data controllers; on consumer rights the store reflects Consumer Protection Law No. 6502 and the E-Commerce Law No. 6563, including ETBIS registration.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Android and iOS apps for your Türkiye business
Phones carry most traffic in Türkiye. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
Apps are published under your own developer accounts and share the same backend as your online store, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Türkiye time (UTC+3), in Turkish if you want.
- Accounting and GST/VAT invoicing
- ERP and inventory software
- WhatsApp Business API
- Meta and TikTok catalogues
- Google Analytics 4 and Merchant Center
- CRM and email marketing
- Payment gateways and wallets
- Courier and shipping aggregators
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Türkiye:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for TRY, credit cards with instalments (taksit) and PTT Kargo from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Türkiye customers actually buy. |
Success is measured on conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate — tracked on a dashboard you can see from launch day.
Time zones, language and support
Türkiye runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Turkish. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Türkiye are served remotely with on-site workshops when the project needs them.
