The case for an online store in Togo
Togo is a market of about 7.8 million people where online stores are growing fast, with Lomé as its capital.
Togo’s Lomé port and the famed Grand Marché textile traders make it a regional trade hub, while T-Money and Flooz are lifting mobile commerce. Wholesale and retail sellers benefit from digital catalogues.
For a business in Togo, the opportunity is to own the customer relationship: your own online store keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Local details we build into every Togo project
A store that works in Togo respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in West African CFA franc (XOF), formatted the way Togo customers read them.
Language and content
Storefront copy, product pages and emails can run in French, Ewe and Kabiyé, with local date and number formats.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Togo recognise: Flooz (Moov Money) and T-Money and delivery through La Poste du Togo.
Domain, phone and contact
Using .tg where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +228, so a customer in Togo taps once to call or message.
Designed to your requirements, not a template
Your online store is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include D2C start-ups, speciality shops, manufacturers selling direct and grocery and food businesses. Categories that sell especially well online in Togo — textiles and fashion, phones and electronics, agri-products and cosmetics — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Togo clients
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Togo business sells.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Reports show which products, customers and areas of Togo drive revenue.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Pages, search filters and wording are tuned to how people in Togo look for products, in French and Ewe if your audience needs it.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Togo team keeps its current way of working.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Customers in Togo can pay with Flooz (Moov Money), T-Money and Visa and Mastercard, with receipts and refunds handled in the same admin.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Shipping rules can use La Poste du Togo, DHL and Aramex as well as your own delivery staff in Togo.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Inventory can sit in Togo, in a partner warehouse or across Togo, with click-and-collect where customers want it.
Who we build for in Togo
Popular online categories in Togo include textiles and fashion, phones and electronics, agri-products, cosmetics, building materials and food. In Togo, we most often build online stores for:
Retail brands
We map how retail brands sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C start-ups
For D2C start-ups, we usually start with checkout and payments, then add courier and shipping aggregators once orders are flowing.
Speciality shops
Catalogue, pricing and fulfilment rules designed for speciality shops in Togo, connected to the systems you already use.
Manufacturers selling direct
Manufacturers selling direct get orders and fulfilment plus growth and reporting workflows tailored to their operations.
Grocery and food businesses
We map how grocery and food businesses sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-outlet retailers
For multi-outlet retailers, we usually start with branded storefront, then add WhatsApp Business API once orders are flowing.
Getting paid online in Togo
An online store for Togo must support the way people here actually pay: Flooz (Moov Money), T-Money, Visa and Mastercard, cash on delivery and bank transfer.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in West African CFA franc (XOF).
- Bank transfer
- T-Money
- Visa and Mastercard
- Flooz (Moov Money)
- Cash on delivery
Delivery and fulfilment across Togo
Your online store can book shipments and share tracking with La Poste du Togo, DHL, Aramex, Gozem and Local moto-couriers, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Marketplaces vs. your own online store in Togo
Jumia (regional), Facebook Marketplace and local online classifieds are where many shoppers in Togo start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Tax, invoicing and compliance in Togo
Tax basics: Togo charges 18% VAT, with a simplified regime for small taxpayers.
Two frameworks shape the build: Law No. 2019-014 on the protection of personal data, overseen by the IPDCP, and the Consumer Protection Law and OHADA commercial law.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Android and iOS apps for your Togo business
In Togo, shoppers browse on phones first. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
Apps are published under your own developer accounts and share the same backend as your online store, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Togo time (UTC+0), in French and Ewe if you want.
- CRM and email marketing
- Courier and shipping aggregators
- Google Analytics 4 and Merchant Center
- Accounting and GST/VAT invoicing
- Payment gateways and wallets
- WhatsApp Business API
- Meta and TikTok catalogues
- ERP and inventory software
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Togo
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Togo:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for XOF, Flooz (Moov Money) and La Poste du Togo from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Togo customers actually buy. |
Success is measured on conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate — tracked on a dashboard you can see from launch day.
Support hours and communication for Togo
Our team covers UTC+0 — 5h 30m behind India (IST) — through three 8-hour shifts, so a Togo client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in French. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Togo are served remotely with on-site workshops when the project needs them.
