The case for an online store in Georgia
Georgia is a market of about 3.9 million people where online stores are growing fast, with Tbilisi as its capital.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
That is why more companies in Georgia are moving from phone, WhatsApp and spreadsheet orders to a proper online store — one place where products, prices, payments, orders and customers are managed together.
Localised for Georgia, not translated into it
A store that works in Georgia respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Georgian lari (GEL), formatted the way Georgia customers read them.
Language and content
We localise pages, emails and notifications into Georgian, English and Russian where your audience needs it.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Georgia recognise: Visa and Mastercard and TBC Pay and BOG Pay and delivery through Georgian Post.
Domain, phone and contact
A .ge domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +995, so a customer in Georgia taps once to call or message.
Designed to your requirements, not a template
Every NNT Mart online store in Georgia is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include D2C start-ups, speciality shops, manufacturers selling direct and grocery and food businesses. Categories that sell especially well online in Georgia — wine and food, tourism products, fashion and electronics — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your online store in Georgia
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Georgia business sells.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Bulk import and sync tools mean the Georgia team never re-keys stock, prices or descriptions by hand.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Checkout is configured for Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Shipping rules can use Georgian Post, Wolt Drive and DHL as well as your own delivery staff in Georgia.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Multiple stock points in Georgia are supported, so a Georgia order ships from the nearest one.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Revenue reports by product, repeat buyer and delivery area of Georgia guide stock and marketing decisions.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Storefront language, imagery and navigation are set up for Georgia shoppers and available in Georgian and English.
Who we build for in Georgia
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. In Georgia, we most often build online stores for:
Retail brands
Catalogue, pricing and fulfilment rules designed for retail brands in Georgia, connected to the systems you already use.
D2C start-ups
D2C start-ups get catalogue manager plus orders and fulfilment workflows tailored to their operations.
Speciality shops
We map how speciality shops sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Manufacturers selling direct
For manufacturers selling direct, we usually start with inventory and locations, then add ERP and inventory software once orders are flowing.
Grocery and food businesses
Catalogue, pricing and fulfilment rules designed for grocery and food businesses in Georgia, connected to the systems you already use.
Multi-outlet retailers
Multi-outlet retailers get growth and reporting plus catalogue manager workflows tailored to their operations.
Payments customers in Georgia expect
Checkout is where most online sales are won or lost. In Georgia, customers expect to pay with Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, and many also look for bank transfer, cash on delivery and Space and TBC instalments.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Georgian lari (GEL).
- Cash on delivery
- Bank transfer
- Visa and Mastercard
- Apple Pay and Google Pay
- Space and TBC instalments
- TBC Pay and BOG Pay
Shipping, couriers and local delivery in Georgia
Your online store can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Owning your channel in Georgia
Extra.ge, MyAuto.ge and MyHome.ge are where many shoppers in Georgia start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own online store you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Tax, invoicing and compliance in Georgia
Tax basics: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
Customer data is handled with the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service in mind, and the storefront follows the Law on Consumer Rights Protection and the Law on Electronic Commerce.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Mobile commerce in Georgia
A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Georgia time (UTC+4), in Georgian and English if you want.
- Payment gateways and wallets
- CRM and email marketing
- Courier and shipping aggregators
- Accounting and GST/VAT invoicing
- Google Analytics 4 and Merchant Center
- WhatsApp Business API
- Meta and TikTok catalogues
- ERP and inventory software
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Georgia:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Georgia customers actually buy. |
Success is measured on conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate — tracked on a dashboard you can see from launch day.
Support hours and communication for Georgia
Georgia runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Georgian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Georgia are served remotely with on-site workshops when the project needs them.
