Why an online store makes sense for Serbia
Serbia is a market of about 6.6 million people where online stores are growing fast, with Belgrade as its capital.
Serbia has a thriving IT sector, widespread cash-on-delivery habits and rising card and QR payments. Strong courier competition keeps delivery cheap and fast.
Shoppers and trade buyers in Serbia already compare options on their phones; an online store that loads fast, shows accurate stock and accepts Visa, Mastercard and DinaCard turns that research into orders.
What makes a Serbia store feel local
A store that works in Serbia respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Serbia shopper sees — price, tax, delivery fee, refund — is in RSD, written the local way.
Language and content
Storefront copy, product pages and emails can run in Serbian, English and Hungarian, with local date and number formats.
Local trust signals
Trust is local: familiar names such as Visa, Mastercard and DinaCard and IPS NBS instant QR payments and Pošta Srbije sit next to the buy button.
Domain, phone and contact
Using .срб where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +381, so a customer in Serbia taps once to call or message.
Custom-built for how you sell in Serbia
Your online store is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include D2C start-ups, speciality shops, manufacturers selling direct and grocery and food businesses. Categories that sell especially well online in Serbia — electronics, fashion, home and furniture and auto parts — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your online store includes
These are the building blocks of an online store. We scope them with you, so you pay for what your Serbia operation needs.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Inventory can sit in Serbia, in a partner warehouse or across Serbia, with click-and-collect where customers want it.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Dashboards break sales down by product, customer and neighbourhood of Serbia, so you see what to promote.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Pages, search filters and wording are tuned to how people in Serbia look for products, in Serbian and English if your audience needs it.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Product data imports from your existing sheets or ERP, so Serbia teams do not re-type thousands of items.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Payment steps are built around Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery, the options shoppers here already trust.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Delivery can be booked through Pošta Srbije, D Express and AKS Express or dispatched by your own riders around Serbia.
Who we build for in Serbia
Popular online categories in Serbia include electronics, fashion, home and furniture, auto parts, food and IT products. In Serbia, we most often build online stores for:
Retail brands
Catalogue, pricing and fulfilment rules designed for retail brands in Serbia, connected to the systems you already use.
D2C start-ups
D2C start-ups get catalogue manager plus orders and fulfilment workflows tailored to their operations.
Speciality shops
We map how speciality shops sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Manufacturers selling direct
For manufacturers selling direct, we usually start with inventory and locations, then add ERP and inventory software once orders are flowing.
Grocery and food businesses
Catalogue, pricing and fulfilment rules designed for grocery and food businesses in Serbia, connected to the systems you already use.
Multi-outlet retailers
Multi-outlet retailers get growth and reporting plus catalogue manager workflows tailored to their operations.
Getting paid online in Serbia
A store that serves Serbia should let customers pay the way they do offline: Visa, Mastercard and DinaCard, IPS NBS instant QR payments, cash on delivery and bank transfer.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Serbian dinar (RSD).
- IPS NBS instant QR payments
- Apple Pay and Google Pay
- Bank transfer
- Visa, Mastercard and DinaCard
- Cash on delivery
Shipping, couriers and local delivery in Serbia
Your online store can book shipments and share tracking with Pošta Srbije, D Express, AKS Express, City Express, DHL, BEX Express and Box Now lockers, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Your own store alongside KupujemProdajem and Gigatron
Many Serbia sellers already list on KupujemProdajem, Gigatron, Tehnomanija, Limundo, Temu and Idea Shop. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Selling online legally in Serbia
For Serbia sellers, tax first: Serbia charges 20% VAT with a 10% reduced rate; businesses must issue e-invoices through the SEF (Sistem e-Faktura) platform and fiscalise retail sales.
On privacy we design around the Law on Personal Data Protection (2018), modelled on the GDPR and overseen by the Commissioner for Information of Public Importance; on consumer rights the store reflects the Consumer Protection Law and the Law on Electronic Commerce, with a 14-day withdrawal right.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser.
Android and iOS apps for your Serbia business
A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
Apps are published under your own developer accounts and share the same backend as your online store, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+2 so offers reach Serbia customers when they are awake, and the interface can run in Serbian and English.
- Accounting and GST/VAT invoicing
- CRM and email marketing
- Google Analytics 4 and Merchant Center
- Payment gateways and wallets
- Meta and TikTok catalogues
- ERP and inventory software
- WhatsApp Business API
- Courier and shipping aggregators
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your online store
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Serbia:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for RSD, Visa, Mastercard and DinaCard and Pošta Srbije from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Serbia customers actually buy. |
Success is measured on conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate — tracked on a dashboard you can see from launch day.
Working with our team from Serbia
Serbia runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Serbian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your online store.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Serbia are served remotely with on-site workshops when the project needs them.
