Why an online store makes sense for Romania
Romania is a market of about 19 million people where online stores are growing fast, with Bucharest as its capital.
Romania has SMEs make up 99% of all businesses in the European Union (European Commission). Romania's online market is growing fast, but cash on delivery is still widely used, so flexible payment rules are essential. easybox lockers make delivery cheaper outside big cities.
Shoppers and trade buyers in Romania already compare options on their phones; an online store that loads fast, shows accurate stock and accepts cash on delivery (ramburs) turns that research into orders.
What makes a Romania store feel local
Conversion in Romania depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Romania shopper sees — price, tax, delivery fee, refund — is in RON, written the local way.
Language and content
We localise pages, emails and notifications into Romanian where your audience needs it.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Romania recognise: cash on delivery (ramburs) and Visa and Mastercard and delivery through Fan Courier.
Domain, phone and contact
A .ro domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +40, so a customer in Romania taps once to call or message.
An online store built around your Romania business
Your online store is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
In Romania we typically work with retail brands, D2C start-ups, speciality shops and manufacturers selling direct, and with sellers in categories such as electronics, fashion, home and DIY and beauty that have strong online demand in Romania.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your online store includes
These are the building blocks of an online store. We scope them with you, so you pay for what your Romania operation needs.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Customers in Romania can pay with cash on delivery (ramburs), Visa and Mastercard and PayPal, with receipts and refunds handled in the same admin.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Couriers such as Fan Courier, Sameday easybox and Cargus plug in alongside your own fleet for Romania orders.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Stock can be held in Romania or anywhere in Romania, with pickup and local-delivery options where they make sense.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Reports show which products, customers and areas of Romania drive revenue.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Content and design can follow how customers in Romania search and buy, including Romanian where you need it.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Product data imports from your existing sheets or ERP, so Romania teams do not re-type thousands of items.
Payments customers in Romania expect
A store that serves Romania should let customers pay the way they do offline: cash on delivery (ramburs), Visa and Mastercard, PayPal and Google Pay and Apple Pay.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Romanian leu (RON).
- Google Pay and Apple Pay
- Visa and Mastercard
- Cash on delivery (ramburs)
- PayPal
- TBI Bank instalments
Fulfilment options for Romania orders
Your online store can book shipments and share tracking with Fan Courier, Sameday easybox, Cargus, DPD Romania and Poșta Română, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Selling online legally in Romania
For Romania sellers, tax first: Romanian VAT (TVA) is 21% standard with an 11% reduced rate since August 2025, and B2B e-invoicing through RO e-Factura is mandatory.
Customer data is handled with the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by ANSPDCP in mind, and the storefront follows the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Government Emergency Ordinance 34/2014 on consumer rights.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Owning your channel in Romania
Selling in Romania through eMAG, OLX and Altex gets you reach quickly, yet the buyer belongs to the platform, not to you.
With your own online store you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Businesses that use NNT Mart in Romania
Popular online categories in Romania include electronics, fashion, home and DIY, beauty, auto parts and toys. In Romania, we most often build online stores for:
Retail brands
Retail brands get branded storefront plus checkout and payments workflows tailored to their operations.
D2C start-ups
We map how D2C start-ups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Speciality shops
For speciality shops, we usually start with orders and fulfilment, then add accounting and GST/VAT invoicing once orders are flowing.
Manufacturers selling direct
Catalogue, pricing and fulfilment rules designed for manufacturers selling direct in Romania, connected to the systems you already use.
Grocery and food businesses
Grocery and food businesses get inventory and locations plus branded storefront workflows tailored to their operations.
Multi-outlet retailers
We map how multi-outlet retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Add a mobile app for Romania customers
A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
Apps are published under your own developer accounts and share the same backend as your online store, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+3 so offers reach Romania customers when they are awake, and the interface can run in Romanian.
- Meta and TikTok catalogues
- CRM and email marketing
- Payment gateways and wallets
- ERP and inventory software
- Accounting and GST/VAT invoicing
- Google Analytics 4 and Merchant Center
- WhatsApp Business API
- Courier and shipping aggregators
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Romania:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for RON, cash on delivery (ramburs) and Fan Courier from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Romania customers actually buy. |
We track conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate on a live dashboard from day one, so Romania results are visible, not promised.
How Romania clients work with us
Romania runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Romanian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Romania are served remotely with on-site workshops when the project needs them.
