Why Brazil businesses are investing in B2B and wholesale portals
Brazil is a market of about 214 million people where B2B and wholesale portals are growing fast, with Brasília as its capital.
Brazil has more than 20 million active companies, including millions of MEI micro-entrepreneurs (Mapa de Empresas). Brazil is Latin America's largest e-commerce market, and Pix has become the most used online payment method in just a few years. Portuguese UX, instalments and NF-e integration are non-negotiable.
That is why more companies in Brazil are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
Localised for Brazil, not translated into it
Conversion in Brazil depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Brazilian real (BRL), formatted the way Brazil customers read them.
Language and content
Storefront copy, product pages and emails can run in Portuguese, with local date and number formats.
Local trust signals
Trust is local: familiar names such as Pix and credit cards with parcelamento (instalments) and Correios sit next to the buy button.
Domain, phone and contact
A .br domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +55 calling code so customers reach you without dialling errors.
Designed to your requirements, not a template
Whatever your business sells in Brazil, N&T Software designs and develops the B2B ordering portal and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Brazil — electronics, fashion, beauty and home and furniture — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your B2B ordering portal includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Brazil business sells.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Content and design can follow how customers in Brazil search and buy, including Portuguese where you need it.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Product data imports from your existing sheets or ERP, so Brazil teams do not re-type thousands of items.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Checkout is configured for Pix, credit cards with parcelamento (instalments) and boleto bancário.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Shipping rules can use Correios, Jadlog and Total Express as well as your own delivery staff in Brazil.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Inventory can sit in Brazil, in a partner warehouse or across Brazil, with click-and-collect where customers want it.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Revenue reports by product, repeat buyer and delivery area of Brazil guide stock and marketing decisions.
Checkout and payment methods for Brazil
A store that serves Brazil should let customers pay the way they do offline: Pix, credit cards with parcelamento (instalments), boleto bancário and Mercado Pago.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Brazilian real (BRL).
- Pix
- Mercado Pago
- Apple Pay
- Credit cards with parcelamento (instalments)
- PicPay
- Boleto bancário
Shipping, couriers and local delivery in Brazil
Your B2B ordering portal can book shipments and share tracking with Correios, Jadlog, Total Express, Loggi, Mercado Envios and Azul Cargo, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Selling online legally in Brazil
For Brazil sellers, tax first: Brazil levies ICMS (state), IPI, PIS and COFINS on goods, with the 2023 tax reform phasing in the dual VAT (CBS and IBS) from 2026 to 2033; NF-e electronic invoices are mandatory.
Customer data is handled with the Lei Geral de Proteção de Dados (LGPD), enforced by the ANPD in mind, and the storefront follows the Código de Defesa do Consumidor (CDC) and the e-commerce decree 7.962/2013, including a 7-day right of withdrawal.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser.
Owning your channel in Brazil
Many Brazil sellers already list on Mercado Livre, Amazon.com.br, Magazine Luiza, Americanas, Shopee and Casas Bahia. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Who we build for in Brazil
Popular online categories in Brazil include electronics, fashion, beauty, home and furniture, health and pharmacy and pet products. In Brazil, we most often build B2B and wholesale portals for:
Wholesalers
For wholesalers, we usually start with contract pricing, then add ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho) once orders are flowing.
FMCG distributors
Catalogue, pricing and fulfilment rules designed for FMCG distributors in Brazil, connected to the systems you already use.
Industrial suppliers
Industrial suppliers get quick and bulk ordering plus credit and payments workflows tailored to their operations.
Electrical and hardware traders
We map how electrical and hardware traders sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Medical and institutional suppliers
For medical and institutional suppliers, we usually start with sales-team tools, then add credit and payment gateways once orders are flowing.
Dealer networks
Catalogue, pricing and fulfilment rules designed for dealer networks in Brazil, connected to the systems you already use.
Add a mobile app for Brazil customers
In Brazil, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC−3 so offers reach Brazil customers when they are awake, and the interface can run in Portuguese.
- Warehouse and inventory systems
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- CRM and lead management
- Accounting and e-invoicing
- WhatsApp and SMS notifications
- Credit and payment gateways
- Logistics and freight partners
- BI and reporting tools
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Brazil
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Brazil:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for BRL, Pix and Correios from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Brazil customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Brazil results are visible, not promised.
Time zones, language and support
Brazil runs on UTC−3, which is 8h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Portuguese. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Brazil are served remotely with on-site workshops when the project needs them.
