The case for a B2B ordering portal in Ouagadougou
Ouagadougou is a capital of burkina faso, where around 2.5 million people live and shop, and one of the markets in Burkina Faso where we build B2B and wholesale portals.
Businesses here work in government, banking, telecoms, trade and agri-processing; many are based around Ouaga 2000, Zone du Bois and the Grand Marché.
Logistics are supported by Ouagadougou Airport and the Abidjan–Ouagadougou rail and road, which matters when you promise customers fast delivery.
Burkina Faso has one of West Africa’s fastest-growing mobile-money bases and a strong textile and shea economy. Reliable local delivery and French-language storefronts are decisive.
That is why more companies in Ouagadougou are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
What makes a Ouagadougou store feel local
A store that works in Ouagadougou respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks West African CFA franc: XOF amounts from product page to invoice, so Ouagadougou buyers never convert in their heads.
Language and content
Content can be produced in French, Mooré and Dioula, so a Ouagadougou customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Ouagadougou recognise: Orange Money and Moov Money and delivery through Poste Burkina Faso.
Domain, phone and contact
A .bf domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +226 calling code so customers reach you without dialling errors.
Talent and partners nearby
Ouagadougou draws on Université Joseph Ki-Zerbo and 2iE, which means plenty of local staff, interns and technology partners to run the store after launch.
A B2B ordering portal built around your Ouagadougou business
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
In Ouagadougou we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as cotton and textiles, agri-products (shea, sesame), phones and electronics and fashion that have strong online demand in Burkina Faso.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Core modules we build for Ouagadougou clients
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your Ouagadougou operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Multiple stock points in Burkina Faso are supported, so a Ouagadougou order ships from the nearest one.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Reports show which products, customers and areas of Ouagadougou drive revenue.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Content and design can follow how customers in Ouagadougou search and buy, including French and Mooré where you need it.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Ouagadougou team keeps its current way of working.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Checkout is configured for Orange Money, Moov Money and Coris Money.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Shipping rules can use Poste Burkina Faso, DHL and Aramex as well as your own delivery staff in Ouagadougou.
How Ouagadougou customers pay online
A store that serves Ouagadougou should let customers pay the way they do offline: Orange Money, Moov Money, Coris Money and Visa and Mastercard.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in West African CFA franc (XOF).
For Ouagadougou customers ordering from Ouaga 2000, Zone du Bois and the Grand Marché, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Bank transfer
- Moov Money
- Cash on delivery
- Orange Money
- Visa and Mastercard
- Coris Money
Delivery and fulfilment from Ouagadougou
Your B2B ordering portal can book shipments and share tracking with Poste Burkina Faso, DHL, Aramex, Local motorbike couriers and Bus-line parcel services, or route orders to your own riders and stores across Ouagadougou.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Ouagadougou Airport and the Abidjan–Ouagadougou rail and road — makes regional and national dispatch from Ouagadougou practical.
Compliance built into your B2B ordering portal
Burkina Faso charges 18% VAT, with a simplified regime for small taxpayers.
Customer data is handled with Law No. 001-2021/AN on protection of personal data, overseen by the CIL in mind, and the storefront follows the Consumer Protection Law and OHADA commercial rules.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Burkina Faso.
Ouagadougou sellers: marketplace plus your own store
Selling in Ouagadougou through Jumia (regional), Facebook Marketplace and local online classifieds gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Businesses that use NNT Mart in Ouagadougou
Popular online categories in Burkina Faso include cotton and textiles, agri-products (shea, sesame), phones and electronics, fashion, cosmetics and building materials. Local demand in Ouagadougou is shaped by government, banking, telecoms, trade and agri-processing, so we often design catalogues and B2B ordering around those sectors. In Ouagadougou, we most often build B2B and wholesale portals for:
Wholesalers
Wholesalers get business accounts plus quick and bulk ordering workflows tailored to their operations.
FMCG distributors
We map how FMCG distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Industrial suppliers
For industrial suppliers, we usually start with quotes and approvals, then add CRM and lead management once orders are flowing.
Electrical and hardware traders
Catalogue, pricing and fulfilment rules designed for electrical and hardware traders in Ouagadougou, connected to the systems you already use.
Medical and institutional suppliers
Medical and institutional suppliers get credit and payments plus business accounts workflows tailored to their operations.
Dealer networks
We map how dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Take your Ouagadougou store onto customers' phones
A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Ouagadougou time (UTC+0), in French and Mooré if you want.
- Credit and payment gateways
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Warehouse and inventory systems
- Accounting and e-invoicing
- BI and reporting tools
- WhatsApp and SMS notifications
- Logistics and freight partners
- CRM and lead management
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Ouagadougou
Value first, depth later. For a B2B ordering portal serving Ouagadougou, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for XOF, Orange Money and Poste Burkina Faso from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Ouagadougou customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
Working with our team from Ouagadougou
Ouagadougou runs on UTC+0, which is 5h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Mooré, Bissa and Dioula. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Ouagadougou clients are served remotely with on-site workshops when the project needs them.
