Why a B2B ordering portal makes sense for La Serena
La Serena is a city and commune in coquimbo, chile, home to about 195,000 people, and one of the markets in Chile where we build B2B and wholesale portals.
Key sectors include mining services and astronomy, with business districts such as Downtown and Coquimbo port.
Logistics are supported by La Florida Airport, which matters when you promise customers fast delivery.
Chile has one of the highest e-commerce penetration rates in Latin America and trusted payment rails through Webpay. SII-integrated invoicing is required from day one.
For a business in La Serena, the opportunity is to own the customer relationship: your own B2B ordering portal keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Localised for La Serena, not translated into it
A store that works in La Serena respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a La Serena shopper sees — price, tax, delivery fee, refund — is in CLP, written the local way.
Language and content
We localise pages, emails and notifications into Spanish where your audience needs it.
Local trust signals
Trust is local: familiar names such as Webpay (Transbank) and Redcompra debit and Correos de Chile sit next to the buy button.
Domain, phone and contact
Using .cl where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +56 calling code so customers reach you without dialling errors.
Talent and partners nearby
La Serena draws on Universidad de La Serena, which means plenty of local staff, interns and technology partners to run the store after launch.
Custom-built for how you sell in La Serena
Every NNT Mart B2B ordering portal in La Serena is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Chile — electronics, fashion, home and beauty — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for La Serena clients
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your La Serena operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Storefront language, imagery and navigation are set up for La Serena shoppers and available in Spanish.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Product data imports from your existing sheets or ERP, so La Serena teams do not re-type thousands of items.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Payment steps are built around Webpay (Transbank), Redcompra debit and Mercado Pago, the options shoppers here already trust.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Couriers such as Correos de Chile, Chilexpress and Starken plug in alongside your own fleet for La Serena orders.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Multiple stock points in Chile are supported, so a La Serena order ships from the nearest one.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Reports show which products, customers and areas of La Serena drive revenue.
Industries in La Serena we work with
Popular online categories in Chile include electronics, fashion, home, beauty, groceries and sports. Local demand in La Serena is shaped by mining services and astronomy, so we often design catalogues and B2B ordering around those sectors. In La Serena, we most often build B2B and wholesale portals for:
Wholesalers
Wholesalers get business accounts plus quick and bulk ordering workflows tailored to their operations.
FMCG distributors
We map how FMCG distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Industrial suppliers
For industrial suppliers, we usually start with quotes and approvals, then add CRM and lead management once orders are flowing.
Electrical and hardware traders
Catalogue, pricing and fulfilment rules designed for electrical and hardware traders in La Serena, connected to the systems you already use.
Medical and institutional suppliers
Medical and institutional suppliers get credit and payments plus business accounts workflows tailored to their operations.
Dealer networks
We map how dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Payments customers in La Serena expect
Shoppers in La Serena rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Webpay (Transbank), Redcompra debit and Mercado Pago, then Khipu bank transfer, MACH and credit cards with cuotas.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in CLP — card details stay with the provider.
Zone-based payment rules let you offer different options for Downtown than for outer parts of La Serena.
- Khipu bank transfer
- MACH
- Mercado Pago
- Webpay (Transbank)
- Redcompra debit
- Credit cards with cuotas
Shipping, couriers and local delivery in La Serena
Your B2B ordering portal can book shipments and share tracking with Correos de Chile, Chilexpress, Starken, Blue Express and Mercado Envíos, or route orders to your own riders and stores across La Serena.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — La Florida Airport — makes regional and national dispatch from La Serena practical.
Your own store alongside Mercado Libre and Falabella.com
Mercado Libre, Falabella.com and Paris.cl are where many shoppers in La Serena start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own B2B ordering portal you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Compliance built into your B2B ordering portal
Tax basics: Chilean IVA is 19%, and SII electronic invoices and receipts (boletas electrónicas) are mandatory.
On privacy we design around Law 19,628 on privacy, replaced by Law 21,719 (2024) which creates a GDPR-style regime and a data-protection agency; on consumer rights the store reflects Consumer Protection Law No. 19,496 enforced by SERNAC, including a 10-day withdrawal right for online purchases.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Chile.
Add a mobile app for La Serena customers
A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC−3 so offers reach La Serena customers when they are awake, and the interface can run in Spanish.
- Warehouse and inventory systems
- Logistics and freight partners
- WhatsApp and SMS notifications
- Accounting and e-invoicing
- BI and reporting tools
- CRM and lead management
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Credit and payment gateways
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in La Serena
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in La Serena:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for CLP, Webpay (Transbank) and Correos de Chile from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how La Serena customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so La Serena results are visible, not promised.
Working with our team from La Serena
Our team covers UTC−3 — 8h 30m behind India (IST) — through three 8-hour shifts, so a La Serena client always reaches someone during the local working day.
We work in English and can deliver storefront content in Spanish. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; La Serena clients are served remotely with on-site workshops when the project needs them.
