Why Colombia businesses are investing in B2B and wholesale portals
Colombia is a market of about 52 million people where B2B and wholesale portals are growing fast, with Bogotá as its capital.
Colombia's e-commerce market is one of the fastest-growing in the region, with PSE and Nequi used by most online buyers. DIAN e-invoicing integration is essential.
Shoppers and trade buyers in Colombia already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts PSE bank transfers turns that research into orders.
What makes a Colombia store feel local
Conversion in Colombia depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Colombia shopper sees — price, tax, delivery fee, refund — is in COP, written the local way.
Language and content
Content can be produced in Spanish, so a Colombia customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Colombia recognise: PSE bank transfers and Nequi and delivery through Servientrega.
Domain, phone and contact
Using .co where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +57, so a customer in Colombia taps once to call or message.
Designed to your requirements, not a template
If you run a business in Colombia and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Colombia — fashion, electronics, beauty and home — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Colombia clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Multiple stock points in Colombia are supported, so a Colombia order ships from the nearest one.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Reports show which products, customers and areas of Colombia drive revenue.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Pages, search filters and wording are tuned to how people in Colombia look for products, in Spanish if your audience needs it.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Bulk import and sync tools mean the Colombia team never re-keys stock, prices or descriptions by hand.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Checkout is configured for PSE bank transfers, Nequi and Daviplata.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Shipping rules can use Servientrega, Coordinadora and Interrapidísimo as well as your own delivery staff in Colombia.
Getting paid online in Colombia
A store that serves Colombia should let customers pay the way they do offline: PSE bank transfers, Nequi, Daviplata and Bre-B instant payments.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Colombian peso (COP).
- PSE bank transfers
- Visa and Mastercard
- Cash via Efecty and Baloto
- Nequi
- Addi BNPL
- Daviplata
- Bre-B instant payments
Delivery and fulfilment across Colombia
Your B2B ordering portal can book shipments and share tracking with Servientrega, Coordinadora, Interrapidísimo, 4-72, Envía and Deprisa, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Rules Colombia sellers must respect online
On tax: Colombian IVA is 19% standard (5% reduced), and DIAN electronic invoicing is mandatory.
On privacy we design around Law 1581 of 2012 on personal data protection, enforced by the SIC, including registration in the RNBD; on consumer rights the store reflects the Consumer Statute (Law 1480 of 2011), including the right of withdrawal and payment reversal (reversión del pago).
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Owning your channel in Colombia
Selling in Colombia through Mercado Libre, Falabella and Éxito gets you reach quickly, yet the buyer belongs to the platform, not to you.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Businesses that use NNT Mart in Colombia
Popular online categories in Colombia include fashion, electronics, beauty, home, groceries and sports. In Colombia, we most often build B2B and wholesale portals for:
Wholesalers
For wholesalers, we usually start with contract pricing, then add ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho) once orders are flowing.
FMCG distributors
Catalogue, pricing and fulfilment rules designed for FMCG distributors in Colombia, connected to the systems you already use.
Industrial suppliers
Industrial suppliers get quick and bulk ordering plus credit and payments workflows tailored to their operations.
Electrical and hardware traders
We map how electrical and hardware traders sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Medical and institutional suppliers
For medical and institutional suppliers, we usually start with sales-team tools, then add credit and payment gateways once orders are flowing.
Dealer networks
Catalogue, pricing and fulfilment rules designed for dealer networks in Colombia, connected to the systems you already use.
Android and iOS apps for your Colombia business
In Colombia, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC−5 so offers reach Colombia customers when they are awake, and the interface can run in Spanish.
- Credit and payment gateways
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Accounting and e-invoicing
- Logistics and freight partners
- CRM and lead management
- Warehouse and inventory systems
- WhatsApp and SMS notifications
- BI and reporting tools
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your B2B ordering portal
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Colombia:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for COP, PSE bank transfers and Servientrega from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Colombia customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Colombia results are visible, not promised.
How Colombia clients work with us
Colombia runs on UTC−5, which is 10h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Spanish. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Colombia are served remotely with on-site workshops when the project needs them.
