Why Berlin businesses are investing in B2B and wholesale portals
Berlin is a capital and largest city of germany, where around 3.7 million people live and shop, and one of the markets in Germany where we build B2B and wholesale portals.
Key sectors include startups, fintech, web3 and mobility, with business districts such as Mitte, Kreuzberg, Friedrichshain and Adlershof.
Logistics are supported by Berlin Brandenburg Airport, which matters when you promise customers fast delivery.
Germany has about 3 million SMEs, the Mittelstand that forms 99% of German companies (IfM Bonn). Germany is Europe's largest e-commerce market after the UK, with shoppers who value data privacy, invoice payment and precise product information. Legally correct checkouts and German-language content are essential for trust.
Shoppers and trade buyers in Berlin already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts PayPal turns that research into orders.
Local details we build into every Berlin project
A store that works in Berlin respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks euro: EUR amounts from product page to invoice, so Berlin buyers never convert in their heads.
Language and content
Content can be produced in German, so a Berlin customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Berlin recognise: PayPal and Klarna and invoice payment (Kauf auf Rechnung) and delivery through DHL Paket.
Domain, phone and contact
Using .de where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +49, so a customer in Berlin taps once to call or message.
Talent and partners nearby
With TU Berlin, Humboldt University and Freie Universität close by, finding people to manage catalogues, content and support after launch is realistic in Berlin.
Custom-built for how you sell in Berlin
We do not hand Berlin businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
In Berlin we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as fashion and shoes, consumer electronics, household appliances and DIY and garden that have strong online demand in Germany.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Core modules we build for Berlin clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Payment steps are built around PayPal, Klarna and invoice payment (Kauf auf Rechnung) and SEPA direct debit, the options shoppers here already trust.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Delivery can be booked through DHL Paket, Hermes and DPD or dispatched by your own riders around Berlin.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Inventory can sit in Berlin, in a partner warehouse or across Germany, with click-and-collect where customers want it.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Reports show which products, customers and areas of Berlin drive revenue.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Pages, search filters and wording are tuned to how people in Berlin look for products, in German if your audience needs it.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Berlin team keeps its current way of working.
Getting paid online in Berlin
A store that serves Berlin should let customers pay the way they do offline: PayPal, Klarna and invoice payment (Kauf auf Rechnung), SEPA direct debit and Visa and Mastercard.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in EUR — card details stay with the provider.
Business buyers around Mitte often want invoices or bank transfer, while consumers lean on PayPal. We support both flows.
- PayPal
- SEPA direct debit
- Klarna and invoice payment (Kauf auf Rechnung)
- Visa and Mastercard
- Apple Pay
- Giropay/Wero
Delivery and fulfilment from Berlin
Your B2B ordering portal can book shipments and share tracking with DHL Paket, Hermes, DPD, GLS, UPS and Packstation lockers, or route orders to your own riders and stores across Berlin.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Berlin Brandenburg Airport — makes regional and national dispatch from Berlin practical.
Rules Berlin sellers must respect online
On tax: German VAT (Umsatzsteuer) is 19% standard and 7% reduced; EU OSS registration simplifies selling to consumers in other member states.
On privacy we design around the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, plus the German TDDDG (formerly TTDSG) and strict Impressum requirements; on consumer rights the store reflects the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops, the German "button solution" (zahlungspflichtig bestellen) and the Packaging Act (VerpackG) registration with LUCID.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Berlin.
Your own store alongside Amazon.de and Otto
Amazon.de, Otto and Zalando are where many shoppers in Berlin start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Who we build for in Berlin
Popular online categories in Germany include fashion and shoes, consumer electronics, household appliances, DIY and garden, books and media and sports and outdoor. Local demand in Berlin is shaped by startups, fintech, web3 and mobility, so we often design catalogues and B2B ordering around those sectors. In Berlin, we most often build B2B and wholesale portals for:
Wholesalers
Wholesalers get business accounts plus quick and bulk ordering workflows tailored to their operations.
FMCG distributors
We map how FMCG distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Industrial suppliers
For industrial suppliers, we usually start with quotes and approvals, then add CRM and lead management once orders are flowing.
Electrical and hardware traders
Catalogue, pricing and fulfilment rules designed for electrical and hardware traders in Berlin, connected to the systems you already use.
Medical and institutional suppliers
Medical and institutional suppliers get credit and payments plus business accounts workflows tailored to their operations.
Dealer networks
We map how dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Mobile commerce in Berlin
Phones carry most traffic in Germany. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+2 so offers reach Berlin customers when they are awake, and the interface can run in German.
- Credit and payment gateways
- WhatsApp and SMS notifications
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Warehouse and inventory systems
- CRM and lead management
- Accounting and e-invoicing
- Logistics and freight partners
- BI and reporting tools
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For a B2B ordering portal serving Berlin, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for EUR, PayPal and DHL Paket from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Berlin customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Berlin results are visible, not promised.
How Berlin clients work with us
Berlin runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in German. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Berlin clients are served remotely with on-site workshops when the project needs them.
