The case for a B2B ordering portal in Lagos
Lagos is a most populous city in nigeria, where around 15 million people live and shop, and one of the markets in Nigeria where we build B2B and wholesale portals.
The local economy is driven by fintech unicorns, banking, oil and media, and commercial activity concentrates around Victoria Island, Lekki and Ikeja (Yaba tech cluster).
Logistics are supported by Murtala Muhammed Airport, Lekki Deep Sea Port and subsea cables, which matters when you promise customers fast delivery.
Nigeria has about 40 million micro, small and medium enterprises (SMEDAN). Nigeria is Africa's largest consumer market, with a young, mobile-first population. Paystack and Flutterwave checkout plus pay-on-delivery and WhatsApp updates are key to trust.
Shoppers and trade buyers in Lagos already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Paystack turns that research into orders.
Localised for Lagos, not translated into it
A store that works in Lagos respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Lagos shopper sees — price, tax, delivery fee, refund — is in NGN, written the local way.
Language and content
Content can be produced in English, Hausa and Yoruba, so a Lagos customer reads the store in the language they use at home.
Local trust signals
Badges for Paystack and Flutterwave, GIG Logistics (GIGL) delivery and clear return terms reassure first-time buyers in Lagos.
Domain, phone and contact
Using .ng where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +234 calling code so customers reach you without dialling errors.
Talent and partners nearby
With University of Lagos and Pan-Atlantic University close by, finding people to manage catalogues, content and support after launch is realistic in Lagos.
Designed to your requirements, not a template
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Nigeria — fashion, phones and electronics, beauty and groceries — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Lagos clients
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your Lagos operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Delivery can be booked through GIG Logistics (GIGL), DHL Nigeria and Kwik Delivery or dispatched by your own riders around Lagos.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Inventory can sit in Lagos, in a partner warehouse or across Nigeria, with click-and-collect where customers want it.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Reports show which products, customers and areas of Lagos drive revenue.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Pages, search filters and wording are tuned to how people in Lagos look for products, in English and Hausa if your audience needs it.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Product data imports from your existing sheets or ERP, so Lagos teams do not re-type thousands of items.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Payment steps are built around Paystack, Flutterwave and bank transfer and USSD, the options shoppers here already trust.
Checkout and payment methods for Lagos
Shoppers in Lagos rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Paystack, Flutterwave and bank transfer and USSD, then Verve, Visa and Mastercard, OPay and Moniepoint wallets and pay on delivery.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Nigerian naira (NGN).
For Lagos customers ordering from Victoria Island, Lekki and Ikeja (Yaba tech cluster), cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Bank transfer and USSD
- Paystack
- OPay and Moniepoint wallets
- Verve, Visa and Mastercard
- Pay on delivery
- Flutterwave
Fulfilment options for Lagos orders
Your B2B ordering portal can book shipments and share tracking with GIG Logistics (GIGL), DHL Nigeria, Kwik Delivery, Sendbox, NIPOST and Red Star Express, or route orders to your own riders and stores across Lagos.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Murtala Muhammed Airport, Lekki Deep Sea Port and subsea cables — makes regional and national dispatch from Lagos practical.
Rules Lagos sellers must respect online
Nigerian VAT is 7.5%, and non-resident digital sellers must register with the tax authority.
Customer data is handled with the Nigeria Data Protection Act 2023, enforced by the Nigeria Data Protection Commission (NDPC) in mind, and the storefront follows the Federal Competition and Consumer Protection Act 2018 (FCCPA).
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Nigeria.
Your own store alongside Jumia and Konga
Jumia, Konga and Jiji are where many shoppers in Lagos start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own B2B ordering portal you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Who we build for in Lagos
Popular online categories in Nigeria include fashion, phones and electronics, beauty, groceries, home appliances and baby products. Local demand in Lagos is shaped by fintech unicorns, banking, oil and media, so we often design catalogues and B2B ordering around those sectors. In Lagos, we most often build B2B and wholesale portals for:
Wholesalers
We map how wholesalers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
FMCG distributors
For FMCG distributors, we usually start with quick and bulk ordering, then add accounting and e-invoicing once orders are flowing.
Industrial suppliers
Catalogue, pricing and fulfilment rules designed for industrial suppliers in Lagos, connected to the systems you already use.
Electrical and hardware traders
Electrical and hardware traders get quotes and approvals plus sales-team tools workflows tailored to their operations.
Medical and institutional suppliers
We map how medical and institutional suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Dealer networks
For dealer networks, we usually start with business accounts, then add logistics and freight partners once orders are flowing.
Mobile commerce in Lagos
In Lagos, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Lagos time (UTC+1), in English and Hausa if you want.
- Accounting and e-invoicing
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- WhatsApp and SMS notifications
- Logistics and freight partners
- CRM and lead management
- BI and reporting tools
- Credit and payment gateways
- Warehouse and inventory systems
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For a B2B ordering portal serving Lagos, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for NGN, Paystack and GIG Logistics (GIGL) from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Lagos customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
How Lagos clients work with us
Lagos runs on UTC+1, which is 4h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in English. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Lagos clients are served remotely with on-site workshops when the project needs them.
