Why a B2B ordering portal makes sense for Dakar
Dakar is a capital and the largest city of senegal, home to about 1.4 million people, and one of the markets in Senegal where we build B2B and wholesale portals.
Key sectors include fintech startups, banks and port, with business districts such as Plateau, Almadies and Diamniadio.
Logistics are supported by Blaise Diagne Airport and Port of Dakar, which matters when you promise customers fast delivery.
Senegal's Wave app made low-fee mobile payments mainstream, creating fertile ground for online stores. French and Wolof content builds local trust.
Shoppers and trade buyers in Dakar already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Wave turns that research into orders.
Local details we build into every Dakar project
A store that works in Dakar respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks West African CFA franc: XOF amounts from product page to invoice, so Dakar buyers never convert in their heads.
Language and content
Content can be produced in French and Wolof, so a Dakar customer reads the store in the language they use at home.
Local trust signals
Badges for Wave and Orange Money, La Poste Sénégal delivery and clear return terms reassure first-time buyers in Dakar.
Domain, phone and contact
A .sn domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +221, so a customer in Dakar taps once to call or message.
Talent and partners nearby
Dakar draws on Cheikh Anta Diop University, which means plenty of local staff, interns and technology partners to run the store after launch.
Custom-built for how you sell in Dakar
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
In Dakar we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as fashion and textiles, phones, beauty and groceries that have strong online demand in Senegal.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your B2B ordering portal includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Product data imports from your existing sheets or ERP, so Dakar teams do not re-type thousands of items.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Customers in Dakar can pay with Wave, Orange Money and Free Money, with receipts and refunds handled in the same admin.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Couriers such as La Poste Sénégal, DHL and Paps plug in alongside your own fleet for Dakar orders.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Stock can be held in Dakar or anywhere in Senegal, with pickup and local-delivery options where they make sense.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Reports show which products, customers and areas of Dakar drive revenue.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Pages, search filters and wording are tuned to how people in Dakar look for products, in French and Wolof if your audience needs it.
Getting paid online in Dakar
Shoppers in Dakar rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Wave, Orange Money and Free Money, then Visa and Mastercard and cash on delivery.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in West African CFA franc (XOF).
Business buyers around Plateau often want invoices or bank transfer, while consumers lean on Wave. We support both flows.
- Wave
- Cash on delivery
- Orange Money
- Visa and Mastercard
- Free Money
Delivery and fulfilment from Dakar
Your B2B ordering portal can book shipments and share tracking with La Poste Sénégal, DHL, Paps, Yango Delivery and local couriers, or route orders to your own riders and stores across Dakar.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Blaise Diagne Airport and Port of Dakar — makes regional and national dispatch from Dakar practical.
Selling online legally in Senegal
For Dakar sellers, tax first: Senegal VAT (TVA) is 18%, with a 10% rate for certain tourism services.
On privacy we design around Law No. 2008-12 on the protection of personal data, overseen by the CDP; on consumer rights the store reflects Law No. 2021-25 on prices and consumer protection and Law No. 2008-08 on electronic transactions.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Senegal.
Dakar sellers: marketplace plus your own store
Selling in Dakar through Expat-Dakar, CoinAfrique and Facebook and WhatsApp commerce gets you reach quickly, yet the buyer belongs to the platform, not to you.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Businesses that use NNT Mart in Dakar
Popular online categories in Senegal include fashion and textiles, phones, beauty, groceries, home and electronics. Local demand in Dakar is shaped by fintech startups, banks and port, so we often design catalogues and B2B ordering around those sectors. In Dakar, we most often build B2B and wholesale portals for:
Wholesalers
Catalogue, pricing and fulfilment rules designed for wholesalers in Dakar, connected to the systems you already use.
FMCG distributors
FMCG distributors get contract pricing plus quotes and approvals workflows tailored to their operations.
Industrial suppliers
We map how industrial suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Electrical and hardware traders
For electrical and hardware traders, we usually start with credit and payments, then add warehouse and inventory systems once orders are flowing.
Medical and institutional suppliers
Catalogue, pricing and fulfilment rules designed for medical and institutional suppliers in Dakar, connected to the systems you already use.
Dealer networks
Dealer networks get sales-team tools plus contract pricing workflows tailored to their operations.
Android and iOS apps for your Dakar business
A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+0 so offers reach Dakar customers when they are awake, and the interface can run in French and Wolof.
- Accounting and e-invoicing
- Logistics and freight partners
- WhatsApp and SMS notifications
- BI and reporting tools
- Credit and payment gateways
- Warehouse and inventory systems
- CRM and lead management
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your B2B ordering portal
Value first, depth later. For a B2B ordering portal serving Dakar, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for XOF, Wave and La Poste Sénégal from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Dakar customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Dakar results are visible, not promised.
Working with our team from Dakar
Our team covers UTC+0 — 5h 30m behind India (IST) — through three 8-hour shifts, so a Dakar client always reaches someone during the local working day.
We work in English and can deliver storefront content in Badyara, Balanta and Wolof. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Dakar clients are served remotely with on-site workshops when the project needs them.
