Why a B2B ordering portal makes sense for Thailand
Thailand is a market of about 66 million people where B2B and wholesale portals are growing fast, with Bangkok as its capital.
Thailand has one of the world's highest rates of social and chat commerce through LINE. Brands that move those conversations to a proper store with PromptPay checkout gain repeat customers.
For a business in Thailand, the opportunity is to own the customer relationship: your own B2B ordering portal keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Local details we build into every Thailand project
Conversion in Thailand depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Thailand shopper sees — price, tax, delivery fee, refund — is in THB, written the local way.
Language and content
We localise pages, emails and notifications into Thai and English where your audience needs it.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Thailand recognise: PromptPay QR and TrueMoney Wallet and delivery through Thailand Post.
Domain, phone and contact
A .th domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +66 calling code so customers reach you without dialling errors.
A B2B ordering portal built around your Thailand business
Whatever your business sells in Thailand, N&T Software designs and develops the B2B ordering portal and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Thailand we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as fashion, beauty and skincare, electronics and groceries that have strong online demand in Thailand.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Thailand clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Pages, search filters and wording are tuned to how people in Thailand look for products, in Thai and English if your audience needs it.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Bulk import and sync tools mean the Thailand team never re-keys stock, prices or descriptions by hand.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Payment steps are built around PromptPay QR, TrueMoney Wallet and Rabbit LINE Pay, the options shoppers here already trust.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Shipping rules can use Thailand Post, Kerry Express (KEX) and Flash Express as well as your own delivery staff in Thailand.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Multiple stock points in Thailand are supported, so a Thailand order ships from the nearest one.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Revenue reports by product, repeat buyer and delivery area of Thailand guide stock and marketing decisions.
Businesses that use NNT Mart in Thailand
Popular online categories in Thailand include fashion, beauty and skincare, electronics, groceries, home and health supplements. In Thailand, we most often build B2B and wholesale portals for:
Wholesalers
We map how wholesalers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
FMCG distributors
For FMCG distributors, we usually start with quick and bulk ordering, then add accounting and e-invoicing once orders are flowing.
Industrial suppliers
Catalogue, pricing and fulfilment rules designed for industrial suppliers in Thailand, connected to the systems you already use.
Electrical and hardware traders
Electrical and hardware traders get quotes and approvals plus sales-team tools workflows tailored to their operations.
Medical and institutional suppliers
We map how medical and institutional suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Dealer networks
For dealer networks, we usually start with business accounts, then add logistics and freight partners once orders are flowing.
Getting paid online in Thailand
A B2B ordering portal for Thailand must support the way people here actually pay: PromptPay QR, TrueMoney Wallet, Rabbit LINE Pay, Visa and Mastercard, mobile banking apps and cash on delivery.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Thai baht (THB).
- TrueMoney Wallet
- Mobile banking apps
- Cash on delivery
- Rabbit LINE Pay
- Visa and Mastercard
- PromptPay QR
Delivery and fulfilment across Thailand
Your B2B ordering portal can book shipments and share tracking with Thailand Post, Kerry Express (KEX), Flash Express, J&T Express, Ninja Van and Lalamove, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Your own store alongside Shopee and Lazada
Many Thailand sellers already list on Shopee, Lazada, TikTok Shop, LINE Shopping, JD Central and Central Online. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Compliance built into your B2B ordering portal
Thai VAT is 7%, and foreign e-service providers must register under the e-Service VAT rules.
Customer data is handled with the Personal Data Protection Act B.E. 2562 (PDPA), enforced by the PDPC since 2022 in mind, and the storefront follows the Consumer Protection Act and the Direct Sales and Direct Marketing Act, which require registration for online sellers.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Take your Thailand store onto customers' phones
In Thailand, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+7 so offers reach Thailand customers when they are awake, and the interface can run in Thai and English.
- BI and reporting tools
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Warehouse and inventory systems
- CRM and lead management
- Credit and payment gateways
- Logistics and freight partners
- WhatsApp and SMS notifications
- Accounting and e-invoicing
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Thailand
Value first, depth later. For a B2B ordering portal serving Thailand, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for THB, PromptPay QR and Thailand Post from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Thailand customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
Working with our team from Thailand
Our team covers UTC+7 — 1h 30m ahead of India (IST) — through three 8-hour shifts, so a Thailand client always reaches someone during the local working day.
We work in English and can deliver storefront content in Thai. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Thailand are served remotely with on-site workshops when the project needs them.
