The case for a B2B ordering portal in Ariana
Ariana is a commercial centre in Tunisia home to about 114,000 people, and one of the places where we build B2B and wholesale portals for local businesses.
Tunis metro area tech and residential hub — a business base that increasingly wants to sell online rather than through calls, messages and spreadsheets.
Tunisia has a well-educated, bilingual population and a growing IT sector. COD remains dominant, so order-confirmation workflows are important.
That is why more companies in Ariana are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
Local details we build into every Ariana project
A store that works in Ariana respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Tunisian dinar (TND), formatted the way Ariana customers read them.
Language and content
Storefront copy, product pages and emails can run in Arabic and French, with local date and number formats.
Local trust signals
Badges for cash on delivery and e-Dinar cards, La Poste Tunisienne (Rapid-Poste) delivery and clear return terms reassure first-time buyers in Ariana.
Domain, phone and contact
A .tn domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +216 calling code so customers reach you without dialling errors.
A B2B ordering portal built around your Ariana business
Every NNT Mart B2B ordering portal in Ariana is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Ariana we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as electronics, fashion, beauty and home that have strong online demand in Tunisia.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your B2B ordering portal includes
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your Ariana operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Reports show which products, customers and areas of Ariana drive revenue.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Content and design can follow how customers in Ariana search and buy, including Arabic and French where you need it.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Bulk import and sync tools mean the Ariana team never re-keys stock, prices or descriptions by hand.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Checkout is configured for cash on delivery, e-Dinar cards and Clictopay.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Delivery can be booked through La Poste Tunisienne (Rapid-Poste), Aramex and First Delivery or dispatched by your own riders around Ariana.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Inventory can sit in Ariana, in a partner warehouse or across Tunisia, with click-and-collect where customers want it.
Businesses that use NNT Mart in Ariana
Popular online categories in Tunisia include electronics, fashion, beauty, home, groceries and olive oil and dates. Tunis metro area tech and residential hub — which shapes what local businesses need online. In Ariana, we most often build B2B and wholesale portals for:
Wholesalers
Wholesalers get business accounts plus quick and bulk ordering workflows tailored to their operations.
FMCG distributors
We map how FMCG distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Industrial suppliers
For industrial suppliers, we usually start with quotes and approvals, then add CRM and lead management once orders are flowing.
Electrical and hardware traders
Catalogue, pricing and fulfilment rules designed for electrical and hardware traders in Ariana, connected to the systems you already use.
Medical and institutional suppliers
Medical and institutional suppliers get credit and payments plus business accounts workflows tailored to their operations.
Dealer networks
We map how dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Payments customers in Ariana expect
A B2B ordering portal for Ariana must support the way people here actually pay: cash on delivery, e-Dinar cards, Clictopay, Visa and Mastercard and Flouci wallet.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in TND — card details stay with the provider.
- E-Dinar cards
- Visa and Mastercard
- Clictopay
- Flouci wallet
- Cash on delivery
Delivery and fulfilment from Ariana
Your B2B ordering portal can book shipments and share tracking with La Poste Tunisienne (Rapid-Poste), Aramex, First Delivery and Jax Delivery, or route orders to your own riders and stores across Ariana.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Ariana sellers: marketplace plus your own store
Selling in Ariana through Jumia Tunisia, Tayara and Mytek gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Rules Ariana sellers must respect online
On tax: Tunisian VAT (TVA) is 19% standard with 13% and 7% reduced rates.
On privacy we design around Organic Law No. 2004-63 on personal data protection, overseen by the INPDP; on consumer rights the store reflects Law No. 2000-83 on electronic exchanges and commerce, and the consumer protection law of 1992.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Tunisia.
Add a mobile app for Ariana customers
A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+1 so offers reach Ariana customers when they are awake, and the interface can run in Arabic and French.
- Logistics and freight partners
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- WhatsApp and SMS notifications
- Credit and payment gateways
- CRM and lead management
- Accounting and e-invoicing
- BI and reporting tools
- Warehouse and inventory systems
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Ariana:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for TND, cash on delivery and La Poste Tunisienne (Rapid-Poste) from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Ariana customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
Working with our team from Ariana
Our team covers UTC+1 — 4h 30m behind India (IST) — through three 8-hour shifts, so a Ariana client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Arabic. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Ariana clients are served remotely with on-site workshops when the project needs them.
