Why a custom e-commerce platform makes sense for Sheki
Sheki is a commercial centre in Azerbaijan where around 68,000 people live and shop, and one of the places where we build custom e-commerce platforms for local businesses.
Historic silk and tourism town — a business base that increasingly wants to sell online rather than through calls, messages and spreadsheets.
Azerbaijan's online market is concentrated in Baku but growing in regional cities. Instalment card payments drive electronics and appliance sales.
That is why more companies in Sheki are moving from phone, WhatsApp and spreadsheet orders to a proper custom e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
Localised for Sheki, not translated into it
A store that works in Sheki respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Azerbaijani manat: AZN amounts from product page to invoice, so Sheki buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Azerbaijani and Russian where your audience needs it.
Local trust signals
Badges for Visa and Mastercard and Birbank and Kapital Bank apps, Azerpost delivery and clear return terms reassure first-time buyers in Sheki.
Domain, phone and contact
Using .az where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +994, so a customer in Sheki taps once to call or message.
Custom-built for how you sell in Sheki
Sheki businesses tell us what they sell and how they want to sell it; our engineers turn that into a custom custom e-commerce platform, an admin system and a mobile app shaped around their operations.
In Sheki we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as electronics, fashion, home appliances and groceries that have strong online demand in Azerbaijan.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your custom e-commerce platform includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Shipping rules can use Azerpost, CDEK and Wolt as well as your own delivery staff in Sheki.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Inventory can sit in Sheki, in a partner warehouse or across Azerbaijan, with click-and-collect where customers want it.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Revenue reports by product, repeat buyer and delivery area of Sheki guide stock and marketing decisions.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Content and design can follow how customers in Sheki search and buy, including Azerbaijani and Russian where you need it.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Product data imports from your existing sheets or ERP, so Sheki teams do not re-type thousands of items.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Customers in Sheki can pay with Visa and Mastercard, Birbank and Kapital Bank apps and Tamkart instalments, with receipts and refunds handled in the same admin.
Businesses that use NNT Mart in Sheki
Popular online categories in Azerbaijan include electronics, fashion, home appliances, groceries, beauty and furniture. Historic silk and tourism town — which shapes what local businesses need online. In Sheki, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
We map how enterprises with complex catalogues sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-brand groups
For multi-brand groups, we usually start with multi-entity operations, then add PIM and DAM once orders are flowing.
Businesses outgrowing SaaS platforms
Catalogue, pricing and fulfilment rules designed for businesses outgrowing SaaS platforms in Sheki, connected to the systems you already use.
Companies migrating legacy stores
Companies migrating legacy stores get deep integrations plus performance and security workflows tailored to their operations.
Regulated sectors
We map how regulated sectors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
High-traffic retailers
For high-traffic retailers, we usually start with custom workflows, then add identity and SSO once orders are flowing.
Checkout and payment methods for Sheki
Shoppers in Sheki rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Visa and Mastercard, Birbank and Kapital Bank apps and Tamkart instalments, then cash on delivery and MilliÖN terminals.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in AZN — card details stay with the provider.
- Cash on delivery
- Tamkart instalments
- Visa and Mastercard
- Birbank and Kapital Bank apps
- MilliÖN terminals
Fulfilment options for Sheki orders
Your custom e-commerce platform can book shipments and share tracking with Azerpost, CDEK, Wolt, Bolt Food and local couriers, or route orders to your own riders and stores across Sheki.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Owning your channel in Azerbaijan
Selling in Sheki through Umico, Tap.az and Kontakt Home gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your custom e-commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Tax, invoicing and compliance in Azerbaijan
Tax basics: Azerbaijan VAT is 18%, with cashback incentives for consumers who pay electronically.
Two frameworks shape the build: the Law on Personal Data (2010), and the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Azerbaijan.
Android and iOS apps for your Sheki business
In Sheki, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
Apps are published under your own developer accounts and share the same backend as your custom e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Sheki time (UTC+4), in Azerbaijani and Russian if you want.
- Identity and SSO
- POS and store systems
- Cloud platforms (AWS, Azure, GCP)
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- WMS and 3PL systems
- PIM and DAM
- BI and data warehouses
- Search engines (Elasticsearch, Algolia)
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Sheki
Value first, depth later. For a custom e-commerce platform serving Sheki, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for AZN, Visa and Mastercard and Azerpost from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Sheki customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
Working with our team from Sheki
Our team covers UTC+4 — 1h 30m behind India (IST) — through three 8-hour shifts, so a Sheki client always reaches someone during the local working day.
We work in English and can deliver storefront content in Azerbaijani. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Sheki clients are served remotely with on-site workshops when the project needs them.
