Why a custom e-commerce platform makes sense for Chile
Chile is a market of about 19 million people where custom e-commerce platforms are growing fast, with Santiago as its capital.
Chile has one of the highest e-commerce penetration rates in Latin America and trusted payment rails through Webpay. SII-integrated invoicing is required from day one.
For a business in Chile, the opportunity is to own the customer relationship: your own custom e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Localised for Chile, not translated into it
A store that works in Chile respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Chile shopper sees — price, tax, delivery fee, refund — is in CLP, written the local way.
Language and content
Content can be produced in Spanish, so a Chile customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Chile recognise: Webpay (Transbank) and Redcompra debit and delivery through Correos de Chile.
Domain, phone and contact
Using .cl where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +56, so a customer in Chile taps once to call or message.
A custom e-commerce platform built around your Chile business
Every NNT Mart custom e-commerce platform in Chile is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Chile we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as electronics, fashion, home and beauty that have strong online demand in Chile.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Core modules we build for Chile clients
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Chile business sells.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Storefront language, imagery and navigation are set up for Chile shoppers and available in Spanish.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Chile team keeps its current way of working.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Customers in Chile can pay with Webpay (Transbank), Redcompra debit and Mercado Pago, with receipts and refunds handled in the same admin.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Shipping rules can use Correos de Chile, Chilexpress and Starken as well as your own delivery staff in Chile.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Stock can be held in Chile or anywhere in Chile, with pickup and local-delivery options where they make sense.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Dashboards break sales down by product, customer and neighbourhood of Chile, so you see what to promote.
How Chile customers pay online
Checkout is where most online sales are won or lost. In Chile, customers expect to pay with Webpay (Transbank), Redcompra debit and Mercado Pago, and many also look for Khipu bank transfer, MACH and credit cards with cuotas.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Chilean peso (CLP).
- Mercado Pago
- Redcompra debit
- Webpay (Transbank)
- Khipu bank transfer
- MACH
- Credit cards with cuotas
Fulfilment options for Chile orders
Your custom e-commerce platform can book shipments and share tracking with Correos de Chile, Chilexpress, Starken, Blue Express and Mercado Envíos, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Selling online legally in Chile
For Chile sellers, tax first: Chilean IVA is 19%, and SII electronic invoices and receipts (boletas electrónicas) are mandatory.
Two frameworks shape the build: Law 19,628 on privacy, replaced by Law 21,719 (2024) which creates a GDPR-style regime and a data-protection agency, and Consumer Protection Law No. 19,496 enforced by SERNAC, including a 10-day withdrawal right for online purchases.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Marketplaces vs. your own custom e-commerce platform in Chile
For a Chile business, Mercado Libre, Falabella.com, Paris.cl and Ripley are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Who we build for in Chile
Popular online categories in Chile include electronics, fashion, home, beauty, groceries and sports. In Chile, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
Enterprises with complex catalogues get custom workflows plus multi-entity operations workflows tailored to their operations.
Multi-brand groups
We map how multi-brand groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Businesses outgrowing SaaS platforms
For businesses outgrowing SaaS platforms, we usually start with deep integrations, then add WMS and 3PL systems once orders are flowing.
Companies migrating legacy stores
Catalogue, pricing and fulfilment rules designed for companies migrating legacy stores in Chile, connected to the systems you already use.
Regulated sectors
Regulated sectors get migration plus custom workflows workflows tailored to their operations.
High-traffic retailers
We map how high-traffic retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Android and iOS apps for your Chile business
Phones carry most traffic in Chile. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC−3 so offers reach Chile customers when they are awake, and the interface can run in Spanish.
- POS and store systems
- BI and data warehouses
- Search engines (Elasticsearch, Algolia)
- Cloud platforms (AWS, Azure, GCP)
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- WMS and 3PL systems
- PIM and DAM
- Identity and SSO
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Chile
Value first, depth later. For a custom e-commerce platform serving Chile, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for CLP, Webpay (Transbank) and Correos de Chile from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Chile customers actually buy. |
We track page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership on a live dashboard from day one, so Chile results are visible, not promised.
Support hours and communication for Chile
Our team covers UTC−3 — 8h 30m behind India (IST) — through three 8-hour shifts, so a Chile client always reaches someone during the local working day.
We work in English and can deliver storefront content in Spanish. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Chile are served remotely with on-site workshops when the project needs them.
