Why Makati businesses are investing in custom e-commerce platforms
Makati is a highly urbanized city in metro manila, philippines, with a population of roughly 310,000, and one of the markets in Philippines where we build custom e-commerce platforms.
Businesses here work in financial district and corporate HQs; many are based around the Makati Central Business District.
Logistics are supported by Close to NAIA, which matters when you promise customers fast delivery.
The Philippines has more than 1 million registered MSMEs, 99.6% of all businesses (Department of Trade and Industry). Filipino shoppers are among the most social-media-active in the world and rely heavily on GCash and Maya. Clear delivery estimates across the islands build confidence.
For a business in Makati, the opportunity is to own the customer relationship: your own custom e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Localised for Makati, not translated into it
A store that works in Makati respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Philippine peso: PHP amounts from product page to invoice, so Makati buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Filipino and English where your audience needs it.
Local trust signals
Trust is local: familiar names such as GCash and Maya and J&T Express sit next to the buy button.
Domain, phone and contact
A .ph domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +63 calling code so customers reach you without dialling errors.
Talent and partners nearby
Makati draws on Asian Institute of Management, which means plenty of local staff, interns and technology partners to run the store after launch.
Designed to your requirements, not a template
If you run a business in Makati and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
In Makati we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as fashion, beauty, electronics and mobiles and groceries that have strong online demand in the Philippines.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your custom e-commerce platform includes
These are the building blocks of a custom e-commerce platform. We scope them with you, so you pay for what your Makati operation needs.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Storefront language, imagery and navigation are set up for Makati shoppers and available in Filipino and English.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Bulk import and sync tools mean the Makati team never re-keys stock, prices or descriptions by hand.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Customers in Makati can pay with GCash, Maya and cash on delivery, with receipts and refunds handled in the same admin.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Couriers such as J&T Express, LBC Express and Ninja Van plug in alongside your own fleet for Makati orders.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Inventory can sit in Makati, in a partner warehouse or across Philippines, with click-and-collect where customers want it.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Dashboards break sales down by product, customer and neighbourhood of Makati, so you see what to promote.
Who we build for in Makati
Popular online categories in the Philippines include fashion, beauty, electronics and mobiles, groceries, home and health. Local demand in Makati is shaped by financial district and corporate HQs, so we often design catalogues and B2B ordering around those sectors. In Makati, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
Enterprises with complex catalogues get custom workflows plus multi-entity operations workflows tailored to their operations.
Multi-brand groups
We map how multi-brand groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Businesses outgrowing SaaS platforms
For businesses outgrowing SaaS platforms, we usually start with deep integrations, then add WMS and 3PL systems once orders are flowing.
Companies migrating legacy stores
Catalogue, pricing and fulfilment rules designed for companies migrating legacy stores in Makati, connected to the systems you already use.
Regulated sectors
Regulated sectors get migration plus custom workflows workflows tailored to their operations.
High-traffic retailers
We map how high-traffic retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
How Makati customers pay online
Shoppers in Makati rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means GCash, Maya and cash on delivery, then InstaPay/PESONet bank transfer, Visa and Mastercard and over-the-counter (7-Eleven CLiQQ).
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in PHP — card details stay with the provider.
For Makati customers ordering from the Makati Central Business District, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- InstaPay/PESONet bank transfer
- Maya
- Visa and Mastercard
- Cash on delivery
- GCash
- Over-the-counter (7-Eleven CLiQQ)
Delivery and fulfilment from Makati
Your custom e-commerce platform can book shipments and share tracking with J&T Express, LBC Express, Ninja Van, Flash Express, PHLPost and Lalamove, or route orders to your own riders and stores across Makati.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Close to NAIA — makes regional and national dispatch from Makati practical.
Your own store alongside Shopee and Lazada
Selling in Makati through Shopee, Lazada and TikTok Shop gets you reach quickly, yet the buyer belongs to the platform, not to you.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Compliance built into your custom e-commerce platform
On tax: Philippine VAT is 12%, and the 2024 law on digital services requires foreign digital providers to charge VAT.
Customer data is handled with the Data Privacy Act of 2012, enforced by the National Privacy Commission in mind, and the storefront follows the Consumer Act and the Internet Transactions Act of 2023, which created the E-Commerce Bureau.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Makati.
Android and iOS apps for your Makati business
Phones carry most traffic in the Philippines. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Makati time (UTC+8), in Filipino and English if you want.
- WMS and 3PL systems
- POS and store systems
- PIM and DAM
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- Cloud platforms (AWS, Azure, GCP)
- Identity and SSO
- Search engines (Elasticsearch, Algolia)
- BI and data warehouses
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Makati
We launch the journeys that create value first, then add depth. A typical roadmap for a custom e-commerce platform in Makati:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for PHP, GCash and J&T Express from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Makati customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
How Makati clients work with us
Our team covers UTC+8 — 2h 30m ahead of India (IST) — through three 8-hour shifts, so a Makati client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Taglish, Filipino and English. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Makati clients are served remotely with on-site workshops when the project needs them.
