The case for a manufacturer and dealer portal in Sofia
Sofia is a capital and largest city of bulgaria, with a population of roughly 1.2 million, and one of the markets in Bulgaria where we build manufacturer and distributor portals.
The local economy is driven by IT, outsourcing, finance, telecoms and services, and commercial activity concentrates around Business Park Sofia, Tsarigradsko Shose and the Vitosha Boulevard area.
Logistics are supported by Sofia Airport, Trakia motorway and the metro, which matters when you promise customers fast delivery.
Bulgaria has SMEs make up 99% of all businesses in the European Union (European Commission). Bulgaria has strong IT-literate shoppers, high cash-on-delivery use and a mature courier network (Econt and Speedy). Euro adoption in 2026 makes cross-border EU selling simpler for local stores.
That is why more companies in Sofia are moving from phone, WhatsApp and spreadsheet orders to a proper manufacturer and dealer portal — one place where products, prices, payments, orders and customers are managed together.
Localised for Sofia, not translated into it
Conversion in Sofia depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Sofia shopper sees — price, tax, delivery fee, refund — is in EUR, written the local way.
Language and content
We localise pages, emails and notifications into Bulgarian and English where your audience needs it.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Sofia recognise: Visa and Mastercard and cash on delivery and delivery through Econt.
Domain, phone and contact
A .bg domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +359 calling code so customers reach you without dialling errors.
Talent and partners nearby
Sofia draws on Sofia University, Technical University of Sofia and the American University in Bulgaria, which means plenty of local staff, interns and technology partners to run the store after launch.
Custom-built for how you sell in Sofia
If you run a business in Sofia and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
In Sofia we typically work with machinery and equipment manufacturers, engineering component makers, electrical and automation brands and building-material manufacturers, and with sellers in categories such as electronics, fashion, home and garden and cosmetics that have strong online demand in Bulgaria.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your manufacturer and dealer portal includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Sofia business sells.
Technical catalogue
Product families, models, variants, specification tables, comparison and application or industry filters. Customers in Sofia can pay with Visa and Mastercard, cash on delivery and Revolut, with receipts and refunds handled in the same admin.
Document library
Datasheets, manuals, CAD drawings, certificates and price lists with public, registered or partner-only access. Couriers such as Econt, Speedy and Bulgarian Posts plug in alongside your own fleet for Sofia orders.
Enquiries and RFQs
Project enquiries, quotation requests, lead routing to the right region and status tracking. Stock can be held in Sofia or anywhere in Bulgaria, with pickup and local-delivery options where they make sense.
Partner portal
Dealer and distributor sign-in, territory-based catalogues, protected pricing, schemes and targets. Reports show which products, customers and areas of Sofia drive revenue.
Spares and service
Spare-part lookup by model or serial number, accessories, warranty registration and service requests. Pages, search filters and wording are tuned to how people in Sofia look for products, in Bulgarian and English if your audience needs it.
Channel insight
Dashboards for partner orders, secondary sales, product interest and regional demand. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Sofia team keeps its current way of working.
Checkout and payment methods for Sofia
A store that serves Sofia should let customers pay the way they do offline: Visa and Mastercard, cash on delivery, Revolut and bank transfer.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in euro (adopted 1 January 2026; previously the lev) (EUR).
Zone-based payment rules let you offer different options for Business Park Sofia than for outer parts of Sofia.
- Bank transfer
- EPay.bg
- Visa and Mastercard
- Revolut
- Apple Pay and Google Pay
- Cash on delivery
Delivery and fulfilment from Sofia
Your manufacturer and dealer portal can book shipments and share tracking with Econt, Speedy, Bulgarian Posts, DHL, Sameday and Box Now lockers, or route orders to your own riders and stores across Sofia.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Sofia Airport, Trakia motorway and the metro — makes regional and national dispatch from Sofia practical.
Selling online legally in Bulgaria
Tax basics: Bulgaria charges 20% VAT (9% on tourism, 0% on certain items) and participates in the EU One-Stop Shop for cross-border B2C sales.
Customer data is handled with the GDPR, enforced nationally by the Commission for Personal Data Protection (CPDP) in mind, and the storefront follows the Consumer Protection Act and the Electronic Commerce Act, which set 14-day withdrawal and mandatory pre-contract information.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Bulgaria.
Your own store alongside eMAG.bg and OLX.bg
EMAG.bg, OLX.bg and Amazon.de are where many shoppers in Sofia start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
Your manufacturer and dealer portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Who we build for in Sofia
Popular online categories in Bulgaria include electronics, fashion, home and garden, cosmetics, auto parts and food products. Local demand in Sofia is shaped by IT, outsourcing, finance, telecoms and services, so we often design catalogues and B2B ordering around those sectors. In Sofia, we most often build manufacturer and distributor portals for:
Machinery and equipment manufacturers
Machinery and equipment manufacturers get technical catalogue plus enquiries and RFQs workflows tailored to their operations.
Engineering component makers
We map how engineering component makers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Electrical and automation brands
For electrical and automation brands, we usually start with partner portal, then add PIM and DAM for product data once orders are flowing.
Building-material manufacturers
Catalogue, pricing and fulfilment rules designed for building-material manufacturers in Sofia, connected to the systems you already use.
Auto-parts companies
Auto-parts companies get spares and service plus technical catalogue workflows tailored to their operations.
Importers and master distributors
We map how importers and master distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Mobile commerce in Sofia
Phones carry most traffic in Bulgaria. Dealer, field-sales and service-technician apps can scan QR codes on products, look up spares, register warranties and place orders from the shop floor or the customer site.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Sofia time (UTC+3), in Bulgarian and English if you want.
- CRM and lead routing
- Dealer management systems
- ERP and production planning
- E-invoicing and tax systems
- Logistics partners
- Warranty and service software
- WhatsApp Business API
- PIM and DAM for product data
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a manufacturer and dealer portal in Sofia:
| Phase | What goes live |
|---|---|
| Catalogue and enquiries | Technical catalogue, documents and RFQ capture with CRM routing. Configured for EUR, Visa and Mastercard and Econt from the start. |
| Partner portal | Dealer sign-in, protected pricing, ordering and ERP sync. |
| Service and apps | Spares, warranty, service requests and field apps. Reviewed against how Sofia customers actually buy. |
Success is measured on qualified enquiries per month, quote-to-order conversion, dealer portal adoption, secondary-sales visibility, spare-part order accuracy and time to answer technical queries — tracked on a dashboard you can see from launch day.
How Sofia clients work with us
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Sofia client always reaches someone during the local working day.
We work in English and can deliver storefront content in Bulgarian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your manufacturer and dealer portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Sofia clients are served remotely with on-site workshops when the project needs them.
