The case for a manufacturer and dealer portal in Surabaya
Surabaya is a capital and largest city of east java, indonesia, home to about 3.0 million people, and one of the markets in Indonesia where we build manufacturer and distributor portals.
Key sectors include port, manufacturing and trade, with business districts such as the city centre and Rungkut industrial estate.
Logistics are supported by Tanjung Perak port, which matters when you promise customers fast delivery.
Indonesia has about 65 million micro, small and medium enterprises (Ministry of Cooperatives and SMEs). Indonesia is Southeast Asia's largest digital economy, with hundreds of millions of mobile-first shoppers. QRIS, e-wallets and virtual-account payments are essential, as is Bahasa Indonesia content.
For a business in Surabaya, the opportunity is to own the customer relationship: your own manufacturer and dealer portal keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Localised for Surabaya, not translated into it
A store that works in Surabaya respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Surabaya shopper sees — price, tax, delivery fee, refund — is in IDR, written the local way.
Language and content
Content can be produced in Indonesian and Javanese, so a Surabaya customer reads the store in the language they use at home.
Local trust signals
Trust is local: familiar names such as QRIS and GoPay and JNE sit next to the buy button.
Domain, phone and contact
A .id domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +62 calling code so customers reach you without dialling errors.
Talent and partners nearby
Surabaya draws on ITS Surabaya and Airlangga University, which means plenty of local staff, interns and technology partners to run the store after launch.
Designed to your requirements, not a template
Surabaya businesses tell us what they sell and how they want to sell it; our engineers turn that into a custom manufacturer and dealer portal, an admin system and a mobile app shaped around their operations.
In Surabaya we typically work with machinery and equipment manufacturers, engineering component makers, electrical and automation brands and building-material manufacturers, and with sellers in categories such as fashion and Muslim wear, beauty, electronics and groceries that have strong online demand in Indonesia.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your manufacturer and dealer portal includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Surabaya business sells.
Technical catalogue
Product families, models, variants, specification tables, comparison and application or industry filters. Storefront language, imagery and navigation are set up for Surabaya shoppers and available in Indonesian and Javanese.
Document library
Datasheets, manuals, CAD drawings, certificates and price lists with public, registered or partner-only access. Product data imports from your existing sheets or ERP, so Surabaya teams do not re-type thousands of items.
Enquiries and RFQs
Project enquiries, quotation requests, lead routing to the right region and status tracking. Customers in Surabaya can pay with QRIS, GoPay and OVO, with receipts and refunds handled in the same admin.
Partner portal
Dealer and distributor sign-in, territory-based catalogues, protected pricing, schemes and targets. Delivery can be booked through JNE, J&T Express and SiCepat or dispatched by your own riders around Surabaya.
Spares and service
Spare-part lookup by model or serial number, accessories, warranty registration and service requests. Stock can be held in Surabaya or anywhere in Indonesia, with pickup and local-delivery options where they make sense.
Channel insight
Dashboards for partner orders, secondary sales, product interest and regional demand. Revenue reports by product, repeat buyer and delivery area of Surabaya guide stock and marketing decisions.
Who we build for in Surabaya
Popular online categories in Indonesia include fashion and Muslim wear, beauty, electronics, groceries, home and mother and baby. Local demand in Surabaya is shaped by port, manufacturing and trade, so we often design catalogues and B2B ordering around those sectors. In Surabaya, we most often build manufacturer and distributor portals for:
Machinery and equipment manufacturers
Machinery and equipment manufacturers get technical catalogue plus enquiries and RFQs workflows tailored to their operations.
Engineering component makers
We map how engineering component makers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Electrical and automation brands
For electrical and automation brands, we usually start with partner portal, then add PIM and DAM for product data once orders are flowing.
Building-material manufacturers
Catalogue, pricing and fulfilment rules designed for building-material manufacturers in Surabaya, connected to the systems you already use.
Auto-parts companies
Auto-parts companies get spares and service plus technical catalogue workflows tailored to their operations.
Importers and master distributors
We map how importers and master distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Getting paid online in Surabaya
A manufacturer and dealer portal for Surabaya must support the way people here actually pay: QRIS, GoPay, OVO, DANA, ShopeePay, virtual-account bank transfer, cash on delivery and Kredivo and Akulaku paylater.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Indonesian rupiah (IDR).
Zone-based payment rules let you offer different options for the city centre than for outer parts of Surabaya.
- DANA
- QRIS
- ShopeePay
- Kredivo and Akulaku paylater
- Cash on delivery
- OVO
- Virtual-account bank transfer
- GoPay
Delivery and fulfilment from Surabaya
Your manufacturer and dealer portal can book shipments and share tracking with JNE, J&T Express, SiCepat, Pos Indonesia, Ninja Xpress and AnterAja, or route orders to your own riders and stores across Surabaya.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Tanjung Perak port — makes regional and national dispatch from Surabaya practical.
Surabaya sellers: marketplace plus your own store
Many Surabaya sellers already list on Shopee, Tokopedia, TikTok Shop, Lazada, Blibli and Bukalapak. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
Your manufacturer and dealer portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Tax, invoicing and compliance in Indonesia
Indonesian VAT (PPN) is 12% on luxury goods and an effective 11% for most goods under the 2025 rules; marketplaces may collect VAT for sellers.
Two frameworks shape the build: Law No. 27 of 2022 on Personal Data Protection (PDP Law), fully in force since October 2024, and Law No. 8 of 1999 on Consumer Protection and Government Regulation 80/2019 on e-commerce, including Indonesian-language requirements.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Indonesia.
Mobile commerce in Surabaya
Dealer, field-sales and service-technician apps can scan QR codes on products, look up spares, register warranties and place orders from the shop floor or the customer site.
Apps are published under your own developer accounts and share the same backend as your manufacturer and dealer portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+7 so offers reach Surabaya customers when they are awake, and the interface can run in Indonesian and Javanese.
- CRM and lead routing
- Warranty and service software
- ERP and production planning
- PIM and DAM for product data
- Logistics partners
- Dealer management systems
- WhatsApp Business API
- E-invoicing and tax systems
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For a manufacturer and dealer portal serving Surabaya, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Catalogue and enquiries | Technical catalogue, documents and RFQ capture with CRM routing. Configured for IDR, QRIS and JNE from the start. |
| Partner portal | Dealer sign-in, protected pricing, ordering and ERP sync. |
| Service and apps | Spares, warranty, service requests and field apps. Reviewed against how Surabaya customers actually buy. |
We track qualified enquiries per month, quote-to-order conversion, dealer portal adoption, secondary-sales visibility, spare-part order accuracy and time to answer technical queries on a live dashboard from day one, so Surabaya results are visible, not promised.
Support hours and communication for Surabaya
Our team covers UTC+7 — 1h 30m ahead of India (IST) — through three 8-hour shifts, so a Surabaya client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Indonesian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Surabaya clients are served remotely with on-site workshops when the project needs them.
