Why an online store makes sense for Riga
Riga is a capital and largest city of latvia, with a population of roughly 589,000, and one of the markets in Latvia where we build online stores.
Key sectors include logistics, finance, ICT, retail and shared services, with business districts such as Riga Old Town, Centrs and the Skanstes business district.
Logistics are supported by Riga Airport, the Freeport of Riga and Rail Baltica, which matters when you promise customers fast delivery.
Latvia has SMEs make up 99% of all businesses in the European Union (European Commission). Latvia sits between Baltic neighbours with a similar shopper profile: bank-link payment, locker delivery and bilingual Latvian/Russian customers. Local brands use webshops to reach the wider Baltic and Nordic region.
That is why more companies in Riga are moving from phone, WhatsApp and spreadsheet orders to a proper online store — one place where products, prices, payments, orders and customers are managed together.
What makes a Riga store feel local
A store that works in Riga respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in euro (EUR), formatted the way Riga customers read them.
Language and content
We localise pages, emails and notifications into Latvian, Russian and English where your audience needs it.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and Latvian bank links (Swedbank, SEB, Luminor) and Latvijas Pasts sit next to the buy button.
Domain, phone and contact
Using .lv where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +371, so a customer in Riga taps once to call or message.
Talent and partners nearby
With University of Latvia, Riga Technical University and the Stockholm School of Economics in Riga close by, finding people to manage catalogues, content and support after launch is realistic in Riga.
Designed to your requirements, not a template
Every NNT Mart online store in Riga is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include D2C start-ups, speciality shops, manufacturers selling direct and grocery and food businesses. Categories that sell especially well online in Latvia — electronics, fashion, home and DIY and cosmetics and wellness — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your online store includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Product data imports from your existing sheets or ERP, so Riga teams do not re-type thousands of items.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Customers in Riga can pay with Visa and Mastercard, Latvian bank links (Swedbank, SEB, Luminor) and Smart-ID, with receipts and refunds handled in the same admin.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Shipping rules can use Latvijas Pasts, Omniva and DPD Latvija as well as your own delivery staff in Riga.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Stock can be held in Riga or anywhere in Latvia, with pickup and local-delivery options where they make sense.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Revenue reports by product, repeat buyer and delivery area of Riga guide stock and marketing decisions.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Pages, search filters and wording are tuned to how people in Riga look for products, in Latvian and Russian if your audience needs it.
Industries in Riga we work with
Popular online categories in Latvia include electronics, fashion, home and DIY, cosmetics and wellness, food and timber and furniture. Local demand in Riga is shaped by logistics, finance, ICT, retail and shared services, so we often design catalogues and B2B ordering around those sectors. In Riga, we most often build online stores for:
Retail brands
For retail brands, we usually start with catalogue manager, then add payment gateways and wallets once orders are flowing.
D2C start-ups
Catalogue, pricing and fulfilment rules designed for D2C start-ups in Riga, connected to the systems you already use.
Speciality shops
Speciality shops get checkout and payments plus inventory and locations workflows tailored to their operations.
Manufacturers selling direct
We map how manufacturers selling direct sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Grocery and food businesses
For grocery and food businesses, we usually start with growth and reporting, then add CRM and email marketing once orders are flowing.
Multi-outlet retailers
Catalogue, pricing and fulfilment rules designed for multi-outlet retailers in Riga, connected to the systems you already use.
Payments customers in Riga expect
Checkout is where most online sales are won or lost. In Latvia, customers expect to pay with Visa and Mastercard, Latvian bank links (Swedbank, SEB, Luminor) and Smart-ID, and many also look for Revolut, Apple Pay and Google Pay and Klarna.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in euro (EUR).
For Riga customers ordering from Riga Old Town, Centrs and the Skanstes business district, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Revolut
- Apple Pay and Google Pay
- Klarna
- Visa and Mastercard
- Latvian bank links (Swedbank, SEB, Luminor)
- Smart-ID
Fulfilment options for Riga orders
Your online store can book shipments and share tracking with Latvijas Pasts, Omniva, DPD Latvija, Itella SmartPost, Venipak and parcel lockers, or route orders to your own riders and stores across Riga.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Riga Airport, the Freeport of Riga and Rail Baltica — makes regional and national dispatch from Riga practical.
Riga sellers: marketplace plus your own store
Many Riga sellers already list on SS.lv, Kurpirkt, Amazon.de, Zalando, Rimi e-veikals and Wolt. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Selling online legally in Latvia
On tax: Latvia charges 21% VAT with 12% and 5% reduced rates, and uses the EU One-Stop Shop for B2C distance sales.
Customer data is handled with the GDPR and the Personal Data Processing Law, enforced by the Data State Inspectorate in mind, and the storefront follows the Consumer Rights Protection Law, with 14-day withdrawal and Latvian-language information duties.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Latvia.
Add a mobile app for Riga customers
In Riga, shoppers browse on phones first. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
Apps are published under your own developer accounts and share the same backend as your online store, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+3 so offers reach Riga customers when they are awake, and the interface can run in Latvian and Russian.
- WhatsApp Business API
- Meta and TikTok catalogues
- Accounting and GST/VAT invoicing
- CRM and email marketing
- ERP and inventory software
- Google Analytics 4 and Merchant Center
- Courier and shipping aggregators
- Payment gateways and wallets
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Riga
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Riga:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for EUR, Visa and Mastercard and Latvijas Pasts from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Riga customers actually buy. |
Success is measured on conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate — tracked on a dashboard you can see from launch day.
Working with our team from Riga
Riga runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Latvian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your online store.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Riga clients are served remotely with on-site workshops when the project needs them.
