The case for a service booking platform in Cuba
Cuba is a market of about 11 million people where service booking platforms are growing fast, with Havana as its capital.
Cuba’s private shops and MSMEs sell through Revolico, Telegram and WhatsApp, and local wallets like Transfermóvil handle payments. US sanctions block many international card and software services, so stores need local payment and delivery.
For a business in Cuba, the opportunity is to own the customer relationship: your own service booking platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
What makes a Cuba store feel local
A store that works in Cuba respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Cuban peso (CUP), formatted the way Cuba customers read them.
Language and content
We localise pages, emails and notifications into Spanish and English where your audience needs it.
Local trust signals
Trust is local: familiar names such as Transfermóvil and EnZona (domestic mobile payments) and domestic bank cards and Correos de Cuba sit next to the buy button.
Domain, phone and contact
A .cu domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +53, so a customer in Cuba taps once to call or message.
A service booking platform built around your Cuba business
If you run a business in Cuba and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
Typical clients include salons and spas, gyms and studios, home-service providers and training institutes. Categories that sell especially well online in Cuba — food, electronics, fashion and home goods — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Cuba clients
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Cuba business sells.
Service catalogue
Services, durations, add-ons, packages, memberships and location- or staff-specific pricing. Revenue reports by product, repeat buyer and delivery area of Cuba guide stock and marketing decisions.
Smart scheduling
Real-time availability, buffers, capacity, resources and rooms, time zones and holiday calendars. Pages, search filters and wording are tuned to how people in Cuba look for products, in Spanish and English if your audience needs it.
Staff and resources
Staff rosters, skills, commissions, vehicles, equipment and venue allocation. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Cuba team keeps its current way of working.
Deposits and payments
Full payment, deposits, pay-at-venue, cancellation fees, refunds and gift vouchers. Payment steps are built around Transfermóvil and EnZona (domestic mobile payments), domestic bank cards and cash on delivery, the options shoppers here already trust.
Reminders
Email, SMS and WhatsApp confirmations, reminders and rescheduling links that reduce no-shows. Couriers such as Correos de Cuba, DHL and TuEnvio delivery plug in alongside your own fleet for Cuba orders.
Field and venue operations
Job sheets, check-in, attendance, digital forms, photos and customer signatures. Stock can be held in Cuba or anywhere in Cuba, with pickup and local-delivery options where they make sense.
Payments customers in Cuba expect
Shoppers in Cuba rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Transfermóvil and EnZona (domestic mobile payments), domestic bank cards and cash on delivery, then foreign-currency bank cards (MLC cards) and remittance transfers.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Cuban peso (CUP).
- Remittance transfers
- Transfermóvil and EnZona (domestic mobile payments)
- Cash on delivery
- Domestic bank cards
- Foreign-currency bank cards (MLC cards)
Fulfilment options for Cuba orders
Your service booking platform can book shipments and share tracking with Correos de Cuba, DHL, TuEnvio delivery, local courier and taxi services and in-city motorbike couriers, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Compliance built into your service booking platform
For Cuba sellers, tax first: Cuba levies sales tax, a tax on personal income and customs duties; self-employed businesses (TCP) and MSMEs have their own tax rules.
Customer data is handled with Law 149/2022 on the Protection of Personal Data and the national cybersecurity framework in mind, and the storefront follows Decree-Law 14/2021 on consumer protection and the e-commerce regulations.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Marketplaces vs. your own service booking platform in Cuba
Revolico, TuEnvio and Katapulk are where many shoppers in Cuba start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own service booking platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Businesses that use NNT Mart in Cuba
Popular online categories in Cuba include food, electronics, fashion, home goods, crafts and cigars and building materials. In Cuba, we most often build service booking platforms for:
Clinics and wellness centres
Catalogue, pricing and fulfilment rules designed for clinics and wellness centres in Cuba, connected to the systems you already use.
Salons and spas
Salons and spas get smart scheduling plus deposits and payments workflows tailored to their operations.
Gyms and studios
We map how gyms and studios sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Home-service providers
For home-service providers, we usually start with reminders, then add video-call tools once orders are flowing.
Training institutes
Catalogue, pricing and fulfilment rules designed for training institutes in Cuba, connected to the systems you already use.
Rental and venue businesses
Rental and venue businesses get field and venue operations plus smart scheduling workflows tailored to their operations.
Android and iOS apps for your Cuba business
A customer app makes rebooking one tap, while a staff app shows the day's schedule, routes for field visits, job checklists and payment collection.
Apps are published under your own developer accounts and share the same backend as your service booking platform, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC−4 so offers reach Cuba customers when they are awake, and the interface can run in Spanish and English.
- POS systems
- Google and Outlook calendars
- Accounting
- WhatsApp Business API and SMS
- Maps and route planning
- Payment gateways
- CRM and marketing
- Video-call tools
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a service booking platform in Cuba:
| Phase | What goes live |
|---|---|
| Launch booking | Services, schedules, staff, payments and reminders. Configured for CUP, Transfermóvil and EnZona (domestic mobile payments) and Correos de Cuba from the start. |
| Operate | Packages, memberships, field jobs, forms and reports. |
| Expand | Customer and staff apps, more locations and marketing automation. Reviewed against how Cuba customers actually buy. |
Success is measured on booking conversion, no-show rate, capacity utilisation, average booking value, rebooking rate and staff productivity — tracked on a dashboard you can see from launch day.
How Cuba clients work with us
Our team covers UTC−4 — 9h 30m behind India (IST) — through three 8-hour shifts, so a Cuba client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Spanish. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Cuba are served remotely with on-site workshops when the project needs them.
