Why Iceland businesses are investing in B2B and wholesale portals
Iceland is a market of about 364,000 people where B2B and wholesale portals are growing fast, with Reykjavík as its capital.
Iceland is small but wealthy, with extremely high card and smartphone use and a flood of tourists who shop for Icelandic design and outdoor gear. Distances make delivery planning and clear shipping prices essential.
Shoppers and trade buyers in Iceland already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Localised for Iceland, not translated into it
A store that works in Iceland respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Icelandic króna (ISK), formatted the way Iceland customers read them.
Language and content
Storefront copy, product pages and emails can run in Icelandic and English, with local date and number formats.
Local trust signals
Badges for Visa and Mastercard and Aur and Kass mobile payments, Pósturinn (Iceland Post) delivery and clear return terms reassure first-time buyers in Iceland.
Domain, phone and contact
Using .is where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +354 calling code so customers reach you without dialling errors.
Designed to your requirements, not a template
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Iceland — outdoor and adventure gear, wool and design products, seafood and food and electronics — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your B2B ordering portal in Iceland
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Stock can be held in Iceland or anywhere in Iceland, with pickup and local-delivery options where they make sense.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Reports show which products, customers and areas of Iceland drive revenue.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Storefront language, imagery and navigation are set up for Iceland shoppers and available in Icelandic and English.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Product data imports from your existing sheets or ERP, so Iceland teams do not re-type thousands of items.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Payment steps are built around Visa and Mastercard, Aur and Kass mobile payments and Netgíró, the options shoppers here already trust.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Delivery can be booked through Pósturinn (Iceland Post), DHL and DropIt or dispatched by your own riders around Iceland.
How Iceland customers pay online
A store that serves Iceland should let customers pay the way they do offline: Visa and Mastercard, Aur and Kass mobile payments, Netgíró and Pei.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in ISK — card details stay with the provider.
- Aur and Kass mobile payments
- Pei
- Netgíró
- Visa and Mastercard
- Klarna
- Apple Pay and Google Pay
Delivery and fulfilment across Iceland
Your B2B ordering portal can book shipments and share tracking with Pósturinn (Iceland Post), DHL, DropIt, Dropp lockers, Flytjandi and Samskip, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Rules Iceland sellers must respect online
Tax basics: Iceland charges 24% VAT with a reduced 11% rate on food and books; foreign sellers of low-value goods must register for Icelandic VAT.
Two frameworks shape the build: Act No. 90/2018 on Data Protection implementing the GDPR, enforced by Persónuvernd, and the Act on Consumer Contracts and the Electronic Commerce Act, giving a 14-day withdrawal right.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser.
Iceland sellers: marketplace plus your own store
Bland.is, Elko and Amazon (cross-border) are where many shoppers in Iceland start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Businesses that use NNT Mart in Iceland
Popular online categories in Iceland include outdoor and adventure gear, wool and design products, seafood and food, electronics, cosmetics and souvenirs. In Iceland, we most often build B2B and wholesale portals for:
Wholesalers
For wholesalers, we usually start with contract pricing, then add ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho) once orders are flowing.
FMCG distributors
Catalogue, pricing and fulfilment rules designed for FMCG distributors in Iceland, connected to the systems you already use.
Industrial suppliers
Industrial suppliers get quick and bulk ordering plus credit and payments workflows tailored to their operations.
Electrical and hardware traders
We map how electrical and hardware traders sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Medical and institutional suppliers
For medical and institutional suppliers, we usually start with sales-team tools, then add credit and payment gateways once orders are flowing.
Dealer networks
Catalogue, pricing and fulfilment rules designed for dealer networks in Iceland, connected to the systems you already use.
Add a mobile app for Iceland customers
In Iceland, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Iceland time (UTC+0), in Icelandic and English if you want.
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Accounting and e-invoicing
- CRM and lead management
- Warehouse and inventory systems
- Logistics and freight partners
- Credit and payment gateways
- WhatsApp and SMS notifications
- BI and reporting tools
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Iceland
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Iceland:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for ISK, Visa and Mastercard and Pósturinn (Iceland Post) from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Iceland customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Iceland results are visible, not promised.
Time zones, language and support
Our team covers UTC+0 — 5h 30m behind India (IST) — through three 8-hour shifts, so a Iceland client always reaches someone during the local working day.
We work in English and can deliver storefront content in Icelandic. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Iceland are served remotely with on-site workshops when the project needs them.
