The case for a B2B ordering portal in Naples
Naples is a regional capital city of campania, italy, where around 913,000 people live and shop, and one of the markets in Italy where we build B2B and wholesale portals.
Businesses here work in port, logistics and tech academies; many are based around Centro Direzionale and San Giovanni a Teduccio tech hub.
Logistics are supported by Naples Airport and port, which matters when you promise customers fast delivery.
Italy has more than 4 million active enterprises (ISTAT). Italy has a strong tradition of design-led, family-owned brands that are now moving from wholesale to direct online sales. Satispay, Scalapay and SdI-ready invoicing make a store feel local.
That is why more companies in Naples are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
Local details we build into every Naples project
A store that works in Naples respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in euro (EUR), formatted the way Naples customers read them.
Language and content
We localise pages, emails and notifications into Italian where your audience needs it.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Naples recognise: Visa and Mastercard and PayPal and delivery through Poste Italiane.
Domain, phone and contact
Using .it where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +39, so a customer in Naples taps once to call or message.
Talent and partners nearby
With University of Naples Federico II close by, finding people to manage catalogues, content and support after launch is realistic in Naples.
Custom-built for how you sell in Naples
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Italy — fashion and leather, food and wine, furniture and design and electronics — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Naples clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Stock can be held in Naples or anywhere in Italy, with pickup and local-delivery options where they make sense.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Reports show which products, customers and areas of Naples drive revenue.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Storefront language, imagery and navigation are set up for Naples shoppers and available in Italian.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Product data imports from your existing sheets or ERP, so Naples teams do not re-type thousands of items.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Checkout is configured for Visa and Mastercard, PayPal and Satispay.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Delivery can be booked through Poste Italiane, BRT and GLS Italy or dispatched by your own riders around Naples.
Industries in Naples we work with
Popular online categories in Italy include fashion and leather, food and wine, furniture and design, electronics, beauty and eyewear. Local demand in Naples is shaped by port, logistics and tech academies, so we often design catalogues and B2B ordering around those sectors. In Naples, we most often build B2B and wholesale portals for:
Wholesalers
Wholesalers get business accounts plus quick and bulk ordering workflows tailored to their operations.
FMCG distributors
We map how FMCG distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Industrial suppliers
For industrial suppliers, we usually start with quotes and approvals, then add CRM and lead management once orders are flowing.
Electrical and hardware traders
Catalogue, pricing and fulfilment rules designed for electrical and hardware traders in Naples, connected to the systems you already use.
Medical and institutional suppliers
Medical and institutional suppliers get credit and payments plus business accounts workflows tailored to their operations.
Dealer networks
We map how dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
How Naples customers pay online
A B2B ordering portal for Naples must support the way people here actually pay: Visa and Mastercard, PayPal, Satispay, Scalapay instalments, PostePay and cash on delivery (contrassegno).
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in euro (EUR).
Business buyers around Centro Direzionale often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- Satispay
- PayPal
- Scalapay instalments
- Cash on delivery (contrassegno)
- Visa and Mastercard
- PostePay
Fulfilment options for Naples orders
Your B2B ordering portal can book shipments and share tracking with Poste Italiane, BRT, GLS Italy, SDA, DHL and Nexive, or route orders to your own riders and stores across Naples.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Naples Airport and port — makes regional and national dispatch from Naples practical.
Your own store alongside Amazon.it and eBay.it
For a Naples business, Amazon.it, eBay.it, Zalando and ePRICE are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
With your own B2B ordering portal you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Tax, invoicing and compliance in Italy
Italian IVA is 22% standard with 10%, 5% and 4% reduced rates; B2B e-invoicing through the SdI system is mandatory.
On privacy we design around the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Garante per la protezione dei dati personali; on consumer rights the store reflects the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and the Codice del Consumo.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Naples.
Add a mobile app for Naples customers
In Naples, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Naples time (UTC+2), in Italian if you want.
- WhatsApp and SMS notifications
- Credit and payment gateways
- Accounting and e-invoicing
- Warehouse and inventory systems
- BI and reporting tools
- CRM and lead management
- Logistics and freight partners
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Naples:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for EUR, Visa and Mastercard and Poste Italiane from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Naples customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
How Naples clients work with us
Our team covers UTC+2 — 3h 30m behind India (IST) — through three 8-hour shifts, so a Naples client always reaches someone during the local working day.
We work in English and can deliver storefront content in Italian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Naples clients are served remotely with on-site workshops when the project needs them.
