Why Latakia businesses are investing in B2B and wholesale portals
Latakia is a commercial centre in Syria home to about 709,000 people, and one of the places where we build B2B and wholesale portals for local businesses.
The local economy is driven by port trade, agriculture, tobacco and tourism, and commercial activity concentrates around the port area and the Latakia city centre.
Logistics are supported by Latakia Port and Bassel Al-Assad Airport, which matters when you promise customers fast delivery.
Online selling in Syria runs mostly through social media with cash on delivery. International sanctions and banking limits mean cross-border card payments are not available, so stores rely on local payment and delivery.
That is why more companies in Latakia are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
Localised for Latakia, not translated into it
A store that works in Latakia respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Syrian pound: SYP amounts from product page to invoice, so Latakia buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Arabic, Kurdish and English where your audience needs it.
Local trust signals
Trust is local: familiar names such as cash on delivery and bank transfer and Syrian Post sit next to the buy button.
Domain, phone and contact
A .sy domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +963 calling code so customers reach you without dialling errors.
Talent and partners nearby
With Tishreen University close by, finding people to manage catalogues, content and support after launch is realistic in Latakia.
Custom-built for how you sell in Latakia
We do not hand Latakia businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Syria — food, fashion, electronics and home goods — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your B2B ordering portal in Latakia
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Latakia business sells.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Customers in Latakia can pay with cash on delivery, bank transfer and local mobile wallets, with receipts and refunds handled in the same admin.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Couriers such as Syrian Post, local courier firms and taxi and bus parcel services plug in alongside your own fleet for Latakia orders.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Inventory can sit in Latakia, in a partner warehouse or across Syria, with click-and-collect where customers want it.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Dashboards break sales down by product, customer and neighbourhood of Latakia, so you see what to promote.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Content and design can follow how customers in Latakia search and buy, including Arabic and Kurdish where you need it.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Latakia team keeps its current way of working.
Industries in Latakia we work with
Popular online categories in Syria include food, fashion, electronics, home goods, building materials and cosmetics. Local demand in Latakia is shaped by port trade, agriculture, tobacco and tourism, so we often design catalogues and B2B ordering around those sectors. In Latakia, we most often build B2B and wholesale portals for:
Wholesalers
For wholesalers, we usually start with contract pricing, then add ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho) once orders are flowing.
FMCG distributors
Catalogue, pricing and fulfilment rules designed for FMCG distributors in Latakia, connected to the systems you already use.
Industrial suppliers
Industrial suppliers get quick and bulk ordering plus credit and payments workflows tailored to their operations.
Electrical and hardware traders
We map how electrical and hardware traders sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Medical and institutional suppliers
For medical and institutional suppliers, we usually start with sales-team tools, then add credit and payment gateways once orders are flowing.
Dealer networks
Catalogue, pricing and fulfilment rules designed for dealer networks in Latakia, connected to the systems you already use.
How Latakia customers pay online
Shoppers in Latakia rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means cash on delivery, bank transfer and local mobile wallets, then money-transfer offices and cash payment at pickup.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Syrian pound (SYP).
For Latakia customers ordering from the port area and the Latakia city centre, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Bank transfer
- Money-transfer offices
- Cash on delivery
- Local mobile wallets
- Cash payment at pickup
Fulfilment options for Latakia orders
Your B2B ordering portal can book shipments and share tracking with Syrian Post, local courier firms, taxi and bus parcel services, Aramex (limited) and in-city motorbike couriers, or route orders to your own riders and stores across Latakia.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Latakia Port and Bassel Al-Assad Airport — makes regional and national dispatch from Latakia practical.
Marketplaces vs. your own B2B ordering portal in Latakia
Facebook Marketplace, Telegram shops and Instagram shops are where many shoppers in Latakia start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Tax, invoicing and compliance in Syria
For Latakia sellers, tax first: Syria applies sales tax, income tax and customs duty set in its finance laws; cross-border trade is restricted by international sanctions.
On privacy we design around the Law on Network Communications and Cybercrime (2012); there is no separate data-protection law; on consumer rights the store reflects the Consumer Protection Law and trade regulations.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Syria.
Add a mobile app for Latakia customers
A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+3 so offers reach Latakia customers when they are awake, and the interface can run in Arabic and Kurdish.
- Logistics and freight partners
- CRM and lead management
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Warehouse and inventory systems
- BI and reporting tools
- Credit and payment gateways
- Accounting and e-invoicing
- WhatsApp and SMS notifications
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your B2B ordering portal
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Latakia:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for SYP, cash on delivery and Syrian Post from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Latakia customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
Working with our team from Latakia
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Latakia client always reaches someone during the local working day.
We work in English and can deliver storefront content in Arabic. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Latakia clients are served remotely with on-site workshops when the project needs them.
