Why Pécs businesses are investing in custom e-commerce platforms
Pécs is a city with county rights in southern transdanubia, hungary, where around 138,000 people live and shop, and one of the markets in Hungary where we build custom e-commerce platforms.
Hungary has SMEs make up 99% of all businesses in the European Union (European Commission). Hungary has a lively online market with strong use of pickup lockers such as Foxpost. Real-time NAV invoice reporting must be built into order processing.
That is why more companies in Pécs are moving from phone, WhatsApp and spreadsheet orders to a proper custom e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
What makes a Pécs store feel local
Conversion in Pécs depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Hungarian forint (HUF), formatted the way Pécs customers read them.
Language and content
Storefront copy, product pages and emails can run in Hungarian, with local date and number formats.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and SimplePay and Magyar Posta sit next to the buy button.
Domain, phone and contact
Using .hu where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +36 calling code so customers reach you without dialling errors.
Designed to your requirements, not a template
Pécs businesses tell us what they sell and how they want to sell it; our engineers turn that into a custom custom e-commerce platform, an admin system and a mobile app shaped around their operations.
In Pécs we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as electronics, fashion, home and garden and beauty that have strong online demand in Hungary.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your custom e-commerce platform in Pécs
These are the building blocks of a custom e-commerce platform. We scope them with you, so you pay for what your Pécs operation needs.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Checkout is configured for Visa and Mastercard, SimplePay and cash on delivery (utánvét).
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Delivery can be booked through Magyar Posta, GLS Hungary and Foxpost or dispatched by your own riders around Pécs.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Stock can be held in Pécs or anywhere in Hungary, with pickup and local-delivery options where they make sense.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Reports show which products, customers and areas of Pécs drive revenue.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Storefront language, imagery and navigation are set up for Pécs shoppers and available in Hungarian.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Pécs team keeps its current way of working.
Industries in Pécs we work with
Popular online categories in Hungary include electronics, fashion, home and garden, beauty, toys and sports. In Pécs, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
Catalogue, pricing and fulfilment rules designed for enterprises with complex catalogues in Pécs, connected to the systems you already use.
Multi-brand groups
Multi-brand groups get headless architecture plus deep integrations workflows tailored to their operations.
Businesses outgrowing SaaS platforms
We map how businesses outgrowing SaaS platforms sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Companies migrating legacy stores
For companies migrating legacy stores, we usually start with migration, then add POS and store systems once orders are flowing.
Regulated sectors
Catalogue, pricing and fulfilment rules designed for regulated sectors in Pécs, connected to the systems you already use.
High-traffic retailers
High-traffic retailers get performance and security plus headless architecture workflows tailored to their operations.
How Pécs customers pay online
Shoppers in Pécs rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Visa and Mastercard, SimplePay and cash on delivery (utánvét), then Google Pay and Apple Pay and bank transfer.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Hungarian forint (HUF).
- Cash on delivery (utánvét)
- SimplePay
- Bank transfer
- Visa and Mastercard
- Google Pay and Apple Pay
Shipping, couriers and local delivery in Pécs
Your custom e-commerce platform can book shipments and share tracking with Magyar Posta, GLS Hungary, Foxpost, Packeta, DPD and Express One, or route orders to your own riders and stores across Pécs.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Owning your channel in Hungary
EMAG.hu, Árukereső and Jófogás are where many shoppers in Pécs start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own custom e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Tax, invoicing and compliance in Hungary
For Pécs sellers, tax first: Hungarian VAT (ÁFA) is 27% standard, one of the highest in the EU, with 18% and 5% reduced rates; real-time invoice reporting to NAV is required.
On privacy we design around the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by NAIH; on consumer rights the store reflects the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Government Decree 45/2014 on consumer contracts.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Hungary.
Mobile commerce in Pécs
In Pécs, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+2 so offers reach Pécs customers when they are awake, and the interface can run in Hungarian.
- Identity and SSO
- BI and data warehouses
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- Cloud platforms (AWS, Azure, GCP)
- Search engines (Elasticsearch, Algolia)
- WMS and 3PL systems
- POS and store systems
- PIM and DAM
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Pécs
Value first, depth later. For a custom e-commerce platform serving Pécs, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for HUF, Visa and Mastercard and Magyar Posta from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Pécs customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
Support hours and communication for Pécs
Pécs runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Hungarian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Pécs clients are served remotely with on-site workshops when the project needs them.
