The case for a custom e-commerce platform in Romania
Romania is a market of about 19 million people where custom e-commerce platforms are growing fast, with Bucharest as its capital.
Romania has SMEs make up 99% of all businesses in the European Union (European Commission). Romania's online market is growing fast, but cash on delivery is still widely used, so flexible payment rules are essential. easybox lockers make delivery cheaper outside big cities.
For a business in Romania, the opportunity is to own the customer relationship: your own custom e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
What makes a Romania store feel local
Conversion in Romania depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Romanian leu: RON amounts from product page to invoice, so Romania buyers never convert in their heads.
Language and content
Content can be produced in Romanian, so a Romania customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Romania recognise: cash on delivery (ramburs) and Visa and Mastercard and delivery through Fan Courier.
Domain, phone and contact
A .ro domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +40 calling code so customers reach you without dialling errors.
A custom e-commerce platform built around your Romania business
Every NNT Mart custom e-commerce platform in Romania is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include multi-brand groups, businesses outgrowing SaaS platforms, companies migrating legacy stores and regulated sectors. Categories that sell especially well online in Romania — electronics, fashion, home and DIY and beauty — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your custom e-commerce platform in Romania
These are the building blocks of a custom e-commerce platform. We scope them with you, so you pay for what your Romania operation needs.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Checkout is configured for cash on delivery (ramburs), Visa and Mastercard and PayPal.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Delivery can be booked through Fan Courier, Sameday easybox and Cargus or dispatched by your own riders around Romania.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Stock can be held in Romania or anywhere in Romania, with pickup and local-delivery options where they make sense.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Dashboards break sales down by product, customer and neighbourhood of Romania, so you see what to promote.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Storefront language, imagery and navigation are set up for Romania shoppers and available in Romanian.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Romania team keeps its current way of working.
How Romania customers pay online
A custom e-commerce platform for Romania must support the way people here actually pay: cash on delivery (ramburs), Visa and Mastercard, PayPal, Google Pay and Apple Pay and TBI Bank instalments.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in RON — card details stay with the provider.
- Visa and Mastercard
- Cash on delivery (ramburs)
- TBI Bank instalments
- PayPal
- Google Pay and Apple Pay
Fulfilment options for Romania orders
Your custom e-commerce platform can book shipments and share tracking with Fan Courier, Sameday easybox, Cargus, DPD Romania and Poșta Română, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Tax, invoicing and compliance in Romania
On tax: Romanian VAT (TVA) is 21% standard with an 11% reduced rate since August 2025, and B2B e-invoicing through RO e-Factura is mandatory.
On privacy we design around the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by ANSPDCP; on consumer rights the store reflects the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Government Emergency Ordinance 34/2014 on consumer rights.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Marketplaces vs. your own custom e-commerce platform in Romania
EMAG, OLX and Altex are where many shoppers in Romania start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
Your custom e-commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Who we build for in Romania
Popular online categories in Romania include electronics, fashion, home and DIY, beauty, auto parts and toys. In Romania, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
Enterprises with complex catalogues get custom workflows plus multi-entity operations workflows tailored to their operations.
Multi-brand groups
We map how multi-brand groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Businesses outgrowing SaaS platforms
For businesses outgrowing SaaS platforms, we usually start with deep integrations, then add WMS and 3PL systems once orders are flowing.
Companies migrating legacy stores
Catalogue, pricing and fulfilment rules designed for companies migrating legacy stores in Romania, connected to the systems you already use.
Regulated sectors
Regulated sectors get migration plus custom workflows workflows tailored to their operations.
High-traffic retailers
We map how high-traffic retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Android and iOS apps for your Romania business
Phones carry most traffic in Romania. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Romania time (UTC+3), in Romanian if you want.
- BI and data warehouses
- POS and store systems
- Cloud platforms (AWS, Azure, GCP)
- PIM and DAM
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- WMS and 3PL systems
- Identity and SSO
- Search engines (Elasticsearch, Algolia)
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a custom e-commerce platform in Romania:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for RON, cash on delivery (ramburs) and Fan Courier from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Romania customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
Time zones, language and support
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Romania client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Romanian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Romania are served remotely with on-site workshops when the project needs them.
