Why Romania businesses are investing in B2B and wholesale portals
Romania is a market of about 19 million people where B2B and wholesale portals are growing fast, with Bucharest as its capital.
Romania has SMEs make up 99% of all businesses in the European Union (European Commission). Romania's online market is growing fast, but cash on delivery is still widely used, so flexible payment rules are essential. easybox lockers make delivery cheaper outside big cities.
Shoppers and trade buyers in Romania already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts cash on delivery (ramburs) turns that research into orders.
What makes a Romania store feel local
A store that works in Romania respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Romanian leu: RON amounts from product page to invoice, so Romania buyers never convert in their heads.
Language and content
Storefront copy, product pages and emails can run in Romanian, with local date and number formats.
Local trust signals
Trust is local: familiar names such as cash on delivery (ramburs) and Visa and Mastercard and Fan Courier sit next to the buy button.
Domain, phone and contact
Using .ro where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +40, so a customer in Romania taps once to call or message.
Custom-built for how you sell in Romania
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Romania — electronics, fashion, home and DIY and beauty — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your B2B ordering portal in Romania
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your Romania operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Reports show which products, customers and areas of Romania drive revenue.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Pages, search filters and wording are tuned to how people in Romania look for products, in Romanian if your audience needs it.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Product data imports from your existing sheets or ERP, so Romania teams do not re-type thousands of items.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Customers in Romania can pay with cash on delivery (ramburs), Visa and Mastercard and PayPal, with receipts and refunds handled in the same admin.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Shipping rules can use Fan Courier, Sameday easybox and Cargus as well as your own delivery staff in Romania.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Stock can be held in Romania or anywhere in Romania, with pickup and local-delivery options where they make sense.
Industries in Romania we work with
Popular online categories in Romania include electronics, fashion, home and DIY, beauty, auto parts and toys. In Romania, we most often build B2B and wholesale portals for:
Wholesalers
We map how wholesalers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
FMCG distributors
For FMCG distributors, we usually start with quick and bulk ordering, then add accounting and e-invoicing once orders are flowing.
Industrial suppliers
Catalogue, pricing and fulfilment rules designed for industrial suppliers in Romania, connected to the systems you already use.
Electrical and hardware traders
Electrical and hardware traders get quotes and approvals plus sales-team tools workflows tailored to their operations.
Medical and institutional suppliers
We map how medical and institutional suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Dealer networks
For dealer networks, we usually start with business accounts, then add logistics and freight partners once orders are flowing.
Getting paid online in Romania
A B2B ordering portal for Romania must support the way people here actually pay: cash on delivery (ramburs), Visa and Mastercard, PayPal, Google Pay and Apple Pay and TBI Bank instalments.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in RON — card details stay with the provider.
- TBI Bank instalments
- Cash on delivery (ramburs)
- Visa and Mastercard
- Google Pay and Apple Pay
- PayPal
Delivery and fulfilment across Romania
Your B2B ordering portal can book shipments and share tracking with Fan Courier, Sameday easybox, Cargus, DPD Romania and Poșta Română, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Marketplaces vs. your own B2B ordering portal in Romania
EMAG, OLX and Altex are where many shoppers in Romania start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Tax, invoicing and compliance in Romania
On tax: Romanian VAT (TVA) is 21% standard with an 11% reduced rate since August 2025, and B2B e-invoicing through RO e-Factura is mandatory.
Customer data is handled with the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by ANSPDCP in mind, and the storefront follows the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Government Emergency Ordinance 34/2014 on consumer rights.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser.
Android and iOS apps for your Romania business
Phones carry most traffic in Romania. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+3 so offers reach Romania customers when they are awake, and the interface can run in Romanian.
- CRM and lead management
- Credit and payment gateways
- BI and reporting tools
- Logistics and freight partners
- WhatsApp and SMS notifications
- Accounting and e-invoicing
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Warehouse and inventory systems
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Romania
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Romania:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for RON, cash on delivery (ramburs) and Fan Courier from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Romania customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Romania results are visible, not promised.
Working with our team from Romania
Romania runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Romanian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Romania are served remotely with on-site workshops when the project needs them.
