The case for a custom e-commerce platform in Belgrade
Belgrade is a capital and largest city of serbia, home to about 1.2 million people, and one of the markets in Serbia where we build custom e-commerce platforms.
The local economy is driven by IT, finance, telecoms, pharma and retail, and commercial activity concentrates around Novi Beograd, Savamala and the Vračar business districts.
Logistics are supported by Belgrade Nikola Tesla Airport, the Danube and Sava ports, which matters when you promise customers fast delivery.
Serbia has a thriving IT sector, widespread cash-on-delivery habits and rising card and QR payments. Strong courier competition keeps delivery cheap and fast.
That is why more companies in Belgrade are moving from phone, WhatsApp and spreadsheet orders to a proper custom e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
Localised for Belgrade, not translated into it
A store that works in Belgrade respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Serbian dinar (RSD), formatted the way Belgrade customers read them.
Language and content
Content can be produced in Serbian, English and Hungarian, so a Belgrade customer reads the store in the language they use at home.
Local trust signals
Trust is local: familiar names such as Visa, Mastercard and DinaCard and IPS NBS instant QR payments and Pošta Srbije sit next to the buy button.
Domain, phone and contact
A .срб domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +381, so a customer in Belgrade taps once to call or message.
Talent and partners nearby
Belgrade draws on University of Belgrade and Belgrade Business School, which means plenty of local staff, interns and technology partners to run the store after launch.
A custom e-commerce platform built around your Belgrade business
Whatever your business sells in Belgrade, N&T Software designs and develops the custom e-commerce platform and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
Typical clients include multi-brand groups, businesses outgrowing SaaS platforms, companies migrating legacy stores and regulated sectors. Categories that sell especially well online in Serbia — electronics, fashion, home and furniture and auto parts — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your custom e-commerce platform includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Checkout is configured for Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Delivery can be booked through Pošta Srbije, D Express and AKS Express or dispatched by your own riders around Belgrade.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Inventory can sit in Belgrade, in a partner warehouse or across Serbia, with click-and-collect where customers want it.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Revenue reports by product, repeat buyer and delivery area of Belgrade guide stock and marketing decisions.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Pages, search filters and wording are tuned to how people in Belgrade look for products, in Serbian and English if your audience needs it.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Product data imports from your existing sheets or ERP, so Belgrade teams do not re-type thousands of items.
Who we build for in Belgrade
Popular online categories in Serbia include electronics, fashion, home and furniture, auto parts, food and IT products. Local demand in Belgrade is shaped by IT, finance, telecoms, pharma and retail, so we often design catalogues and B2B ordering around those sectors. In Belgrade, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
For enterprises with complex catalogues, we usually start with headless architecture, then add SAP, Oracle, Microsoft Dynamics and Odoo ERPs once orders are flowing.
Multi-brand groups
Catalogue, pricing and fulfilment rules designed for multi-brand groups in Belgrade, connected to the systems you already use.
Businesses outgrowing SaaS platforms
Businesses outgrowing SaaS platforms get multi-entity operations plus migration workflows tailored to their operations.
Companies migrating legacy stores
We map how companies migrating legacy stores sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Regulated sectors
For regulated sectors, we usually start with performance and security, then add search engines (Elasticsearch, Algolia) once orders are flowing.
High-traffic retailers
Catalogue, pricing and fulfilment rules designed for high-traffic retailers in Belgrade, connected to the systems you already use.
How Belgrade customers pay online
Checkout is where most online sales are won or lost. In Serbia, customers expect to pay with Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery, and many also look for bank transfer and Apple Pay and Google Pay.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Serbian dinar (RSD).
Zone-based payment rules let you offer different options for Novi Beograd than for outer parts of Belgrade.
- Cash on delivery
- IPS NBS instant QR payments
- Bank transfer
- Apple Pay and Google Pay
- Visa, Mastercard and DinaCard
Shipping, couriers and local delivery in Belgrade
Your custom e-commerce platform can book shipments and share tracking with Pošta Srbije, D Express, AKS Express, City Express, DHL, BEX Express and Box Now lockers, or route orders to your own riders and stores across Belgrade.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Belgrade Nikola Tesla Airport, the Danube and Sava ports — makes regional and national dispatch from Belgrade practical.
Marketplaces vs. your own custom e-commerce platform in Belgrade
Selling in Belgrade through KupujemProdajem, Gigatron and Tehnomanija gets you reach quickly, yet the buyer belongs to the platform, not to you.
With your own custom e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Tax, invoicing and compliance in Serbia
Tax basics: Serbia charges 20% VAT with a 10% reduced rate; businesses must issue e-invoices through the SEF (Sistem e-Faktura) platform and fiscalise retail sales.
Customer data is handled with the Law on Personal Data Protection (2018), modelled on the GDPR and overseen by the Commissioner for Information of Public Importance in mind, and the storefront follows the Consumer Protection Law and the Law on Electronic Commerce, with a 14-day withdrawal right.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Serbia.
Android and iOS apps for your Belgrade business
In Belgrade, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Belgrade time (UTC+2), in Serbian and English if you want.
- BI and data warehouses
- Cloud platforms (AWS, Azure, GCP)
- Identity and SSO
- WMS and 3PL systems
- PIM and DAM
- Search engines (Elasticsearch, Algolia)
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- POS and store systems
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Belgrade
Value first, depth later. For a custom e-commerce platform serving Belgrade, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for RSD, Visa, Mastercard and DinaCard and Pošta Srbije from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Belgrade customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
How Belgrade clients work with us
Our team covers UTC+2 — 3h 30m behind India (IST) — through three 8-hour shifts, so a Belgrade client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Serbian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Belgrade clients are served remotely with on-site workshops when the project needs them.
