Why a manufacturer and dealer portal makes sense for Ghent
Ghent is a capital of east flanders province, belgium, home to about 273,000 people, and one of the markets in Belgium where we build manufacturer and distributor portals.
Businesses here work in biotech and tech startups; many are based around the city centre and Technologiepark.
Logistics are supported by Port of Ghent, which matters when you promise customers fast delivery.
Belgium has SMEs make up 99% of all businesses in the European Union (European Commission). Belgian shoppers expect bilingual Dutch/French stores and Bancontact at checkout. Many still buy from Dutch and French sites, so local stock and fast delivery are a real edge.
For a business in Ghent, the opportunity is to own the customer relationship: your own manufacturer and dealer portal keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
What makes a Ghent store feel local
Conversion in Ghent depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks euro: EUR amounts from product page to invoice, so Ghent buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Dutch, French and German where your audience needs it.
Local trust signals
Badges for Bancontact and Visa and Mastercard, bpost delivery and clear return terms reassure first-time buyers in Ghent.
Domain, phone and contact
Using .be where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +32, so a customer in Ghent taps once to call or message.
Talent and partners nearby
Ghent draws on Ghent University, which means plenty of local staff, interns and technology partners to run the store after launch.
Designed to your requirements, not a template
Every NNT Mart manufacturer and dealer portal in Ghent is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include engineering component makers, electrical and automation brands, building-material manufacturers and auto-parts companies. Categories that sell especially well online in Belgium — fashion, electronics, food and chocolate and home — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your manufacturer and dealer portal includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Technical catalogue
Product families, models, variants, specification tables, comparison and application or industry filters. Stock can be held in Ghent or anywhere in Belgium, with pickup and local-delivery options where they make sense.
Document library
Datasheets, manuals, CAD drawings, certificates and price lists with public, registered or partner-only access. Dashboards break sales down by product, customer and neighbourhood of Ghent, so you see what to promote.
Enquiries and RFQs
Project enquiries, quotation requests, lead routing to the right region and status tracking. Pages, search filters and wording are tuned to how people in Ghent look for products, in Dutch and French if your audience needs it.
Partner portal
Dealer and distributor sign-in, territory-based catalogues, protected pricing, schemes and targets. Product data imports from your existing sheets or ERP, so Ghent teams do not re-type thousands of items.
Spares and service
Spare-part lookup by model or serial number, accessories, warranty registration and service requests. Checkout is configured for Bancontact, Visa and Mastercard and PayPal.
Channel insight
Dashboards for partner orders, secondary sales, product interest and regional demand. Delivery can be booked through bpost, PostNL Belgium and DPD or dispatched by your own riders around Ghent.
Who we build for in Ghent
Popular online categories in Belgium include fashion, electronics, food and chocolate, home, beauty and books. Local demand in Ghent is shaped by biotech and tech startups, so we often design catalogues and B2B ordering around those sectors. In Ghent, we most often build manufacturer and distributor portals for:
Machinery and equipment manufacturers
For machinery and equipment manufacturers, we usually start with document library, then add ERP and production planning once orders are flowing.
Engineering component makers
Catalogue, pricing and fulfilment rules designed for engineering component makers in Ghent, connected to the systems you already use.
Electrical and automation brands
Electrical and automation brands get enquiries and RFQs plus spares and service workflows tailored to their operations.
Building-material manufacturers
We map how building-material manufacturers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Auto-parts companies
For auto-parts companies, we usually start with channel insight, then add warranty and service software once orders are flowing.
Importers and master distributors
Catalogue, pricing and fulfilment rules designed for importers and master distributors in Ghent, connected to the systems you already use.
Checkout and payment methods for Ghent
A store that serves Ghent should let customers pay the way they do offline: Bancontact, Visa and Mastercard, PayPal and Payconiq.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in euro (EUR).
Business buyers around the city centre often want invoices or bank transfer, while consumers lean on Bancontact. We support both flows.
- Bancontact
- KBC/CBC Pay
- PayPal
- Visa and Mastercard
- Payconiq
- Apple Pay
Delivery and fulfilment from Ghent
Your manufacturer and dealer portal can book shipments and share tracking with bpost, PostNL Belgium, DPD, GLS, DHL and Mondial Relay, or route orders to your own riders and stores across Ghent.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Port of Ghent — makes regional and national dispatch from Ghent practical.
Owning your channel in Belgium
Many Ghent sellers already list on Bol, Amazon (FR/NL/DE), Coolblue, Zalando, 2ememain and Vanden Borre. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
With your own manufacturer and dealer portal you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Selling online legally in Belgium
Tax basics: Belgian VAT is 21% standard with 12% and 6% reduced rates; B2B e-invoicing via Peppol is mandatory from 2026.
Two frameworks shape the build: the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Belgian Data Protection Authority, and the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Book VI of the Code of Economic Law.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Belgium.
Add a mobile app for Ghent customers
In Ghent, shoppers browse on phones first. Dealer, field-sales and service-technician apps can scan QR codes on products, look up spares, register warranties and place orders from the shop floor or the customer site.
Apps are published under your own developer accounts and share the same backend as your manufacturer and dealer portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+2 so offers reach Ghent customers when they are awake, and the interface can run in Dutch and French.
- Dealer management systems
- Logistics partners
- Warranty and service software
- CRM and lead routing
- WhatsApp Business API
- PIM and DAM for product data
- E-invoicing and tax systems
- ERP and production planning
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Ghent
Value first, depth later. For a manufacturer and dealer portal serving Ghent, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Catalogue and enquiries | Technical catalogue, documents and RFQ capture with CRM routing. Configured for EUR, Bancontact and bpost from the start. |
| Partner portal | Dealer sign-in, protected pricing, ordering and ERP sync. |
| Service and apps | Spares, warranty, service requests and field apps. Reviewed against how Ghent customers actually buy. |
Success is measured on qualified enquiries per month, quote-to-order conversion, dealer portal adoption, secondary-sales visibility, spare-part order accuracy and time to answer technical queries — tracked on a dashboard you can see from launch day.
How Ghent clients work with us
Ghent runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Dutch, German and French. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Ghent clients are served remotely with on-site workshops when the project needs them.
