The case for a shopping app in Serbia
Serbia is a market of about 6.6 million people where mobile commerce apps are growing fast, with Belgrade as its capital.
Serbia has a thriving IT sector, widespread cash-on-delivery habits and rising card and QR payments. Strong courier competition keeps delivery cheap and fast.
That is why more companies in Serbia are moving from phone, WhatsApp and spreadsheet orders to a proper shopping app — one place where products, prices, payments, orders and customers are managed together.
Localised for Serbia, not translated into it
A store that works in Serbia respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Serbia shopper sees — price, tax, delivery fee, refund — is in RSD, written the local way.
Language and content
We localise pages, emails and notifications into Serbian, English and Hungarian where your audience needs it.
Local trust signals
Trust is local: familiar names such as Visa, Mastercard and DinaCard and IPS NBS instant QR payments and Pošta Srbije sit next to the buy button.
Domain, phone and contact
Using .срб where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +381, so a customer in Serbia taps once to call or message.
A shopping app built around your Serbia business
Every NNT Mart shopping app in Serbia is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Serbia we typically work with retail brands, grocery and pharmacy chains, restaurants and cloud kitchens and distributors with dealer networks, and with sellers in categories such as electronics, fashion, home and furniture and auto parts that have strong online demand in Serbia.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your shopping app includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Serbia business sells.
Customer shopping app
Browse, search, wish-lists, cart, wallet and UPI or card checkout, order tracking and push offers. Reports show which products, customers and areas of Serbia drive revenue.
Dealer and B2B app
Account pricing, quick re-order, statements, schemes and barcode scanning for trade buyers. Pages, search filters and wording are tuned to how people in Serbia look for products, in Serbian and English if your audience needs it.
Delivery partner app
Assigned orders, route navigation, proof of delivery, COD collection and status updates. Bulk import and sync tools mean the Serbia team never re-keys stock, prices or descriptions by hand.
Store and admin app
Order alerts, stock updates, price changes and sales snapshots for owners and managers. Payment steps are built around Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery, the options shoppers here already trust.
Engagement
Segmented push notifications, deep links, in-app banners, loyalty and referral programmes. Couriers such as Pošta Srbije, D Express and AKS Express plug in alongside your own fleet for Serbia orders.
Performance and offline
Fast native-feel UI, image caching, offline cart and graceful handling of poor networks. Stock can be held in Serbia or anywhere in Serbia, with pickup and local-delivery options where they make sense.
How Serbia customers pay online
Checkout is where most online sales are won or lost. In Serbia, customers expect to pay with Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery, and many also look for bank transfer and Apple Pay and Google Pay.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Serbian dinar (RSD).
- Visa, Mastercard and DinaCard
- IPS NBS instant QR payments
- Cash on delivery
- Apple Pay and Google Pay
- Bank transfer
Shipping, couriers and local delivery in Serbia
Your shopping app can book shipments and share tracking with Pošta Srbije, D Express, AKS Express, City Express, DHL, BEX Express and Box Now lockers, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Rules Serbia sellers must respect online
Tax basics: Serbia charges 20% VAT with a 10% reduced rate; businesses must issue e-invoices through the SEF (Sistem e-Faktura) platform and fiscalise retail sales.
Two frameworks shape the build: the Law on Personal Data Protection (2018), modelled on the GDPR and overseen by the Commissioner for Information of Public Importance, and the Consumer Protection Law and the Law on Electronic Commerce, with a 14-day withdrawal right.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Owning your channel in Serbia
Many Serbia sellers already list on KupujemProdajem, Gigatron, Tehnomanija, Limundo, Temu and Idea Shop. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
Your shopping app becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Who we build for in Serbia
Popular online categories in Serbia include electronics, fashion, home and furniture, auto parts, food and IT products. In Serbia, we most often build mobile commerce apps for:
Retail brands
We map how retail brands sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Grocery and pharmacy chains
For grocery and pharmacy chains, we usually start with delivery partner app, then add payment SDKs and wallets once orders are flowing.
Restaurants and cloud kitchens
Catalogue, pricing and fulfilment rules designed for restaurants and cloud kitchens in Serbia, connected to the systems you already use.
Distributors with dealer networks
Distributors with dealer networks get store and admin app plus performance and offline workflows tailored to their operations.
D2C start-ups
We map how D2C start-ups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Marketplace operators
For marketplace operators, we usually start with customer shopping app, then add barcode and QR scanning once orders are flowing.
Add a mobile app for Serbia customers
Every app is published under your own Google Play and Apple developer accounts, with crash reporting, analytics and release management included.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+2 so offers reach Serbia customers when they are awake, and the interface can run in Serbian and English.
- Analytics and crash reporting
- Barcode and QR scanning
- Commerce APIs and headless backends
- Maps and location services
- Customer support chat
- Firebase and push messaging
- Social login
- Payment SDKs and wallets
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a shopping app in Serbia:
| Phase | What goes live |
|---|---|
| MVP app | Core shopping, checkout, order tracking and push notifications. Configured for RSD, Visa, Mastercard and DinaCard and Pošta Srbije from the start. |
| Engage | Loyalty, referrals, personalised offers and deep links. |
| Extend | Dealer, delivery and admin apps on the same backend. Reviewed against how Serbia customers actually buy. |
We track app installs and active users, app conversion rate, push-notification click rate, crash-free sessions, store rating and share of revenue from app on a live dashboard from day one, so Serbia results are visible, not promised.
Time zones, language and support
Serbia runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Serbian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your shopping app.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Serbia are served remotely with on-site workshops when the project needs them.
