The case for a B2B ordering portal in Serbia
Serbia is a market of about 6.6 million people where B2B and wholesale portals are growing fast, with Belgrade as its capital.
Serbia has a thriving IT sector, widespread cash-on-delivery habits and rising card and QR payments. Strong courier competition keeps delivery cheap and fast.
That is why more companies in Serbia are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
Local details we build into every Serbia project
Conversion in Serbia depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Serbian dinar (RSD), formatted the way Serbia customers read them.
Language and content
Storefront copy, product pages and emails can run in Serbian, English and Hungarian, with local date and number formats.
Local trust signals
Trust is local: familiar names such as Visa, Mastercard and DinaCard and IPS NBS instant QR payments and Pošta Srbije sit next to the buy button.
Domain, phone and contact
Using .срб where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +381 calling code so customers reach you without dialling errors.
A B2B ordering portal built around your Serbia business
We do not hand Serbia businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Serbia — electronics, fashion, home and furniture and auto parts — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your B2B ordering portal in Serbia
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Serbia business sells.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Shipping rules can use Pošta Srbije, D Express and AKS Express as well as your own delivery staff in Serbia.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Stock can be held in Serbia or anywhere in Serbia, with pickup and local-delivery options where they make sense.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Dashboards break sales down by product, customer and neighbourhood of Serbia, so you see what to promote.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Pages, search filters and wording are tuned to how people in Serbia look for products, in Serbian and English if your audience needs it.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Serbia team keeps its current way of working.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Payment steps are built around Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery, the options shoppers here already trust.
Checkout and payment methods for Serbia
A B2B ordering portal for Serbia must support the way people here actually pay: Visa, Mastercard and DinaCard, IPS NBS instant QR payments, cash on delivery, bank transfer and Apple Pay and Google Pay.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Serbian dinar (RSD).
- Apple Pay and Google Pay
- Visa, Mastercard and DinaCard
- IPS NBS instant QR payments
- Bank transfer
- Cash on delivery
Fulfilment options for Serbia orders
Your B2B ordering portal can book shipments and share tracking with Pošta Srbije, D Express, AKS Express, City Express, DHL, BEX Express and Box Now lockers, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Tax, invoicing and compliance in Serbia
Tax basics: Serbia charges 20% VAT with a 10% reduced rate; businesses must issue e-invoices through the SEF (Sistem e-Faktura) platform and fiscalise retail sales.
Customer data is handled with the Law on Personal Data Protection (2018), modelled on the GDPR and overseen by the Commissioner for Information of Public Importance in mind, and the storefront follows the Consumer Protection Law and the Law on Electronic Commerce, with a 14-day withdrawal right.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Marketplaces vs. your own B2B ordering portal in Serbia
For a Serbia business, KupujemProdajem, Gigatron, Tehnomanija and Limundo are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Industries in Serbia we work with
Popular online categories in Serbia include electronics, fashion, home and furniture, auto parts, food and IT products. In Serbia, we most often build B2B and wholesale portals for:
Wholesalers
Wholesalers get business accounts plus quick and bulk ordering workflows tailored to their operations.
FMCG distributors
We map how FMCG distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Industrial suppliers
For industrial suppliers, we usually start with quotes and approvals, then add CRM and lead management once orders are flowing.
Electrical and hardware traders
Catalogue, pricing and fulfilment rules designed for electrical and hardware traders in Serbia, connected to the systems you already use.
Medical and institutional suppliers
Medical and institutional suppliers get credit and payments plus business accounts workflows tailored to their operations.
Dealer networks
We map how dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Android and iOS apps for your Serbia business
In Serbia, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+2 so offers reach Serbia customers when they are awake, and the interface can run in Serbian and English.
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Logistics and freight partners
- CRM and lead management
- Credit and payment gateways
- Accounting and e-invoicing
- Warehouse and inventory systems
- BI and reporting tools
- WhatsApp and SMS notifications
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your B2B ordering portal
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Serbia:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for RSD, Visa, Mastercard and DinaCard and Pošta Srbije from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Serbia customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
Time zones, language and support
Our team covers UTC+2 — 3h 30m behind India (IST) — through three 8-hour shifts, so a Serbia client always reaches someone during the local working day.
We work in English and can deliver storefront content in Serbian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Serbia are served remotely with on-site workshops when the project needs them.
