Why Thessaloniki businesses are investing in online stores
Thessaloniki is a second-largest city in greece, home to about 310,000 people, and one of the markets in Greece where we build online stores.
Key sectors include logistics, port and tech hub, with business districts such as the city centre and Thessaloniki Technology Park.
Logistics are supported by Thessaloniki Airport and port, which matters when you promise customers fast delivery.
Greece has SMEs make up 99% of all businesses in the European Union (European Commission). Greek shoppers research heavily on Skroutz and expect cash-on-delivery and IRIS options. Island delivery rules and Greek-language product content are important.
That is why more companies in Thessaloniki are moving from phone, WhatsApp and spreadsheet orders to a proper online store — one place where products, prices, payments, orders and customers are managed together.
Local details we build into every Thessaloniki project
Conversion in Thessaloniki depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Thessaloniki shopper sees — price, tax, delivery fee, refund — is in EUR, written the local way.
Language and content
We localise pages, emails and notifications into Greek where your audience needs it.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and IRIS instant payments and ELTA Courier sit next to the buy button.
Domain, phone and contact
Using .gr where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +30 calling code so customers reach you without dialling errors.
Talent and partners nearby
Thessaloniki draws on Aristotle University of Thessaloniki, which means plenty of local staff, interns and technology partners to run the store after launch.
Designed to your requirements, not a template
If you run a business in Thessaloniki and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
In Thessaloniki we typically work with retail brands, D2C start-ups, speciality shops and manufacturers selling direct, and with sellers in categories such as electronics, fashion, beauty and home that have strong online demand in Greece.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your online store in Thessaloniki
These are the building blocks of an online store. We scope them with you, so you pay for what your Thessaloniki operation needs.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Product data imports from your existing sheets or ERP, so Thessaloniki teams do not re-type thousands of items.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Customers in Thessaloniki can pay with Visa and Mastercard, IRIS instant payments and PayPal, with receipts and refunds handled in the same admin.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Delivery can be booked through ELTA Courier, ACS and Geniki Taxydromiki or dispatched by your own riders around Thessaloniki.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Inventory can sit in Thessaloniki, in a partner warehouse or across Greece, with click-and-collect where customers want it.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Reports show which products, customers and areas of Thessaloniki drive revenue.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Content and design can follow how customers in Thessaloniki search and buy, including Greek where you need it.
How Thessaloniki customers pay online
A store that serves Thessaloniki should let customers pay the way they do offline: Visa and Mastercard, IRIS instant payments, PayPal and cash on delivery (antikatavoli).
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in EUR — card details stay with the provider.
Zone-based payment rules let you offer different options for the city centre than for outer parts of Thessaloniki.
- Visa and Mastercard
- IRIS instant payments
- PayPal
- Bank transfer
- Cash on delivery (antikatavoli)
- Klarna
Delivery and fulfilment from Thessaloniki
Your online store can book shipments and share tracking with ELTA Courier, ACS, Geniki Taxydromiki, Speedex and BOX NOW lockers, or route orders to your own riders and stores across Thessaloniki.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Thessaloniki Airport and port — makes regional and national dispatch from Thessaloniki practical.
Tax, invoicing and compliance in Greece
For Thessaloniki sellers, tax first: Greek VAT (FPA) is 24% standard with 13% and 6% reduced rates, and lower rates on some Aegean islands.
Two frameworks shape the build: the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Hellenic Data Protection Authority, and the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Law 2251/1994 on consumer protection.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Greece.
Your own store alongside Skroutz and Public
For a Thessaloniki business, Skroutz, Public, Plaisio and Kotsovolos are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Businesses that use NNT Mart in Thessaloniki
Popular online categories in Greece include electronics, fashion, beauty, home, food and olive oil and tourism products. Local demand in Thessaloniki is shaped by logistics, port and tech hub, so we often design catalogues and B2B ordering around those sectors. In Thessaloniki, we most often build online stores for:
Retail brands
Catalogue, pricing and fulfilment rules designed for retail brands in Thessaloniki, connected to the systems you already use.
D2C start-ups
D2C start-ups get catalogue manager plus orders and fulfilment workflows tailored to their operations.
Speciality shops
We map how speciality shops sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Manufacturers selling direct
For manufacturers selling direct, we usually start with inventory and locations, then add ERP and inventory software once orders are flowing.
Grocery and food businesses
Catalogue, pricing and fulfilment rules designed for grocery and food businesses in Thessaloniki, connected to the systems you already use.
Multi-outlet retailers
Multi-outlet retailers get growth and reporting plus catalogue manager workflows tailored to their operations.
Mobile commerce in Thessaloniki
Phones carry most traffic in Greece. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+3 so offers reach Thessaloniki customers when they are awake, and the interface can run in Greek.
- Accounting and GST/VAT invoicing
- ERP and inventory software
- CRM and email marketing
- Courier and shipping aggregators
- WhatsApp Business API
- Meta and TikTok catalogues
- Payment gateways and wallets
- Google Analytics 4 and Merchant Center
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Thessaloniki
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Thessaloniki:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for EUR, Visa and Mastercard and ELTA Courier from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Thessaloniki customers actually buy. |
We track conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate on a live dashboard from day one, so Thessaloniki results are visible, not promised.
How Thessaloniki clients work with us
Thessaloniki runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Greek. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your online store.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Thessaloniki clients are served remotely with on-site workshops when the project needs them.
