The case for a B2B ordering portal in Latvia
Latvia is a market of about 1.8 million people where B2B and wholesale portals are growing fast, with Riga as its capital.
Latvia has SMEs make up 99% of all businesses in the European Union (European Commission). Latvia sits between Baltic neighbours with a similar shopper profile: bank-link payment, locker delivery and bilingual Latvian/Russian customers. Local brands use webshops to reach the wider Baltic and Nordic region.
That is why more companies in Latvia are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
What makes a Latvia store feel local
A store that works in Latvia respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Latvia shopper sees — price, tax, delivery fee, refund — is in EUR, written the local way.
Language and content
Content can be produced in Latvian, Russian and English, so a Latvia customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Latvia recognise: Visa and Mastercard and Latvian bank links (Swedbank, SEB, Luminor) and delivery through Latvijas Pasts.
Domain, phone and contact
A .lv domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +371 calling code so customers reach you without dialling errors.
A B2B ordering portal built around your Latvia business
Latvia businesses tell us what they sell and how they want to sell it; our engineers turn that into a custom B2B ordering portal, an admin system and a mobile app shaped around their operations.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Latvia — electronics, fashion, home and DIY and cosmetics and wellness — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your B2B ordering portal includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Reports show which products, customers and areas of Latvia drive revenue.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Content and design can follow how customers in Latvia search and buy, including Latvian and Russian where you need it.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Product data imports from your existing sheets or ERP, so Latvia teams do not re-type thousands of items.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Payment steps are built around Visa and Mastercard, Latvian bank links (Swedbank, SEB, Luminor) and Smart-ID, the options shoppers here already trust.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Shipping rules can use Latvijas Pasts, Omniva and DPD Latvija as well as your own delivery staff in Latvia.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Multiple stock points in Latvia are supported, so a Latvia order ships from the nearest one.
Who we build for in Latvia
Popular online categories in Latvia include electronics, fashion, home and DIY, cosmetics and wellness, food and timber and furniture. In Latvia, we most often build B2B and wholesale portals for:
Wholesalers
We map how wholesalers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
FMCG distributors
For FMCG distributors, we usually start with quick and bulk ordering, then add accounting and e-invoicing once orders are flowing.
Industrial suppliers
Catalogue, pricing and fulfilment rules designed for industrial suppliers in Latvia, connected to the systems you already use.
Electrical and hardware traders
Electrical and hardware traders get quotes and approvals plus sales-team tools workflows tailored to their operations.
Medical and institutional suppliers
We map how medical and institutional suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Dealer networks
For dealer networks, we usually start with business accounts, then add logistics and freight partners once orders are flowing.
Payments customers in Latvia expect
A B2B ordering portal for Latvia must support the way people here actually pay: Visa and Mastercard, Latvian bank links (Swedbank, SEB, Luminor), Smart-ID, Revolut, Apple Pay and Google Pay and Klarna.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in EUR — card details stay with the provider.
- Visa and Mastercard
- Apple Pay and Google Pay
- Klarna
- Revolut
- Latvian bank links (Swedbank, SEB, Luminor)
- Smart-ID
Shipping, couriers and local delivery in Latvia
Your B2B ordering portal can book shipments and share tracking with Latvijas Pasts, Omniva, DPD Latvija, Itella SmartPost, Venipak and parcel lockers, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Marketplaces vs. your own B2B ordering portal in Latvia
Many Latvia sellers already list on SS.lv, Kurpirkt, Amazon.de, Zalando, Rimi e-veikals and Wolt. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Compliance built into your B2B ordering portal
On tax: Latvia charges 21% VAT with 12% and 5% reduced rates, and uses the EU One-Stop Shop for B2C distance sales.
Customer data is handled with the GDPR and the Personal Data Processing Law, enforced by the Data State Inspectorate in mind, and the storefront follows the Consumer Rights Protection Law, with 14-day withdrawal and Latvian-language information duties.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Take your Latvia store onto customers' phones
Phones carry most traffic in Latvia. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Latvia time (UTC+3), in Latvian and Russian if you want.
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Warehouse and inventory systems
- BI and reporting tools
- WhatsApp and SMS notifications
- CRM and lead management
- Accounting and e-invoicing
- Credit and payment gateways
- Logistics and freight partners
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Latvia:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for EUR, Visa and Mastercard and Latvijas Pasts from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Latvia customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Latvia results are visible, not promised.
Time zones, language and support
Latvia runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Latvian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Latvia are served remotely with on-site workshops when the project needs them.
