The case for a custom e-commerce platform in Zagreb
Zagreb is a capital city and county in croatia, home to about 767,000 people, and one of the markets in Croatia where we build custom e-commerce platforms.
Key sectors include finance, IT, pharma, services and public administration, with business districts such as the Lower Town, Novi Zagreb and the Ilica commercial district.
Logistics are supported by Zagreb Airport and the A1/A3 motorways, which matters when you promise customers fast delivery.
Croatia has SMEs make up 99% of all businesses in the European Union (European Commission). Croatia’s tourism economy brings millions of visitors who buy local products online after their trip, and eurozone membership removes currency friction for EU buyers. Seasonal peaks reward stores that scale delivery in summer.
That is why more companies in Zagreb are moving from phone, WhatsApp and spreadsheet orders to a proper custom e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
What makes a Zagreb store feel local
A store that works in Zagreb respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in euro (EUR), formatted the way Zagreb customers read them.
Language and content
We localise pages, emails and notifications into Croatian, English and German where your audience needs it.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and bank transfer and Hrvatska pošta sit next to the buy button.
Domain, phone and contact
Using .hr where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +385, so a customer in Zagreb taps once to call or message.
Talent and partners nearby
With University of Zagreb and Zagreb School of Economics and Management close by, finding people to manage catalogues, content and support after launch is realistic in Zagreb.
A custom e-commerce platform built around your Zagreb business
Zagreb businesses tell us what they sell and how they want to sell it; our engineers turn that into a custom custom e-commerce platform, an admin system and a mobile app shaped around their operations.
Typical clients include multi-brand groups, businesses outgrowing SaaS platforms, companies migrating legacy stores and regulated sectors. Categories that sell especially well online in Croatia — tourism products and souvenirs, fashion, electronics and food and wine — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your custom e-commerce platform includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Inventory can sit in Zagreb, in a partner warehouse or across Croatia, with click-and-collect where customers want it.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Reports show which products, customers and areas of Zagreb drive revenue.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Storefront language, imagery and navigation are set up for Zagreb shoppers and available in Croatian and English.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Zagreb team keeps its current way of working.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Customers in Zagreb can pay with Visa and Mastercard, bank transfer and cash on delivery, with receipts and refunds handled in the same admin.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Shipping rules can use Hrvatska pošta, GLS Croatia and DPD Croatia as well as your own delivery staff in Zagreb.
Businesses that use NNT Mart in Zagreb
Popular online categories in Croatia include tourism products and souvenirs, fashion, electronics, food and wine, sporting goods and home. Local demand in Zagreb is shaped by finance, IT, pharma, services and public administration, so we often design catalogues and B2B ordering around those sectors. In Zagreb, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
We map how enterprises with complex catalogues sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-brand groups
For multi-brand groups, we usually start with multi-entity operations, then add PIM and DAM once orders are flowing.
Businesses outgrowing SaaS platforms
Catalogue, pricing and fulfilment rules designed for businesses outgrowing SaaS platforms in Zagreb, connected to the systems you already use.
Companies migrating legacy stores
Companies migrating legacy stores get deep integrations plus performance and security workflows tailored to their operations.
Regulated sectors
We map how regulated sectors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
High-traffic retailers
For high-traffic retailers, we usually start with custom workflows, then add identity and SSO once orders are flowing.
Checkout and payment methods for Zagreb
A store that serves Zagreb should let customers pay the way they do offline: Visa and Mastercard, bank transfer, cash on delivery and PayPal.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in euro (EUR).
Business buyers around the Lower Town often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- Apple Pay and Google Pay
- PayPal
- Cash on delivery
- Bank transfer
- Visa and Mastercard
- Revolut
Fulfilment options for Zagreb orders
Your custom e-commerce platform can book shipments and share tracking with Hrvatska pošta, GLS Croatia, DPD Croatia, Overseas Express, Box Now lockers and HP Express, or route orders to your own riders and stores across Zagreb.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Zagreb Airport and the A1/A3 motorways — makes regional and national dispatch from Zagreb practical.
Owning your channel in Croatia
For a Zagreb business, Njuškalo, Konzum online, eKupi and Amazon.de are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Selling online legally in Croatia
On tax: Croatia charges 25% VAT, with 13% and 5% reduced rates, and uses the EU One-Stop Shop for B2C distance sales; it adopted the euro in 2023.
Two frameworks shape the build: the GDPR, enforced by the Croatian Personal Data Protection Agency (AZOP), and the Consumer Protection Act and the Electronic Commerce Act, with 14-day withdrawal rights and Croatian-language pre-contract information.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Croatia.
Mobile commerce in Zagreb
In Zagreb, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+2 so offers reach Zagreb customers when they are awake, and the interface can run in Croatian and English.
- Search engines (Elasticsearch, Algolia)
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- PIM and DAM
- POS and store systems
- Cloud platforms (AWS, Azure, GCP)
- BI and data warehouses
- Identity and SSO
- WMS and 3PL systems
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Zagreb
We launch the journeys that create value first, then add depth. A typical roadmap for a custom e-commerce platform in Zagreb:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for EUR, Visa and Mastercard and Hrvatska pošta from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Zagreb customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
Support hours and communication for Zagreb
Zagreb runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Croatian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Zagreb clients are served remotely with on-site workshops when the project needs them.
