The case for a custom e-commerce platform in Rustavi
Rustavi is a commercial centre in Georgia where around 132,000 people live and shop, and one of the places where we build custom e-commerce platforms for local businesses.
Key sectors include steel, chemicals, automotive parts and trade, with business districts such as the metallurgical district and the city centre.
Logistics are supported by The Tbilisi–Rustavi road and rail, which matters when you promise customers fast delivery.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
Shoppers and trade buyers in Rustavi already compare options on their phones; a custom e-commerce platform that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Local details we build into every Rustavi project
Conversion in Rustavi depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Georgian lari: GEL amounts from product page to invoice, so Rustavi buyers never convert in their heads.
Language and content
Content can be produced in Georgian, English and Russian, so a Rustavi customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Rustavi recognise: Visa and Mastercard and TBC Pay and BOG Pay and delivery through Georgian Post.
Domain, phone and contact
A .ge domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +995 calling code so customers reach you without dialling errors.
Talent and partners nearby
With Rustavi campuses of regional universities close by, finding people to manage catalogues, content and support after launch is realistic in Rustavi.
A custom e-commerce platform built around your Rustavi business
Whatever your business sells in Rustavi, N&T Software designs and develops the custom e-commerce platform and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Rustavi we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as wine and food, tourism products, fashion and electronics that have strong online demand in Georgia.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Core modules we build for Rustavi clients
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Rustavi business sells.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Dashboards break sales down by product, customer and neighbourhood of Rustavi, so you see what to promote.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Pages, search filters and wording are tuned to how people in Rustavi look for products, in Georgian and English if your audience needs it.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Bulk import and sync tools mean the Rustavi team never re-keys stock, prices or descriptions by hand.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Customers in Rustavi can pay with Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, with receipts and refunds handled in the same admin.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Shipping rules can use Georgian Post, Wolt Drive and DHL as well as your own delivery staff in Rustavi.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Multiple stock points in Georgia are supported, so a Rustavi order ships from the nearest one.
How Rustavi customers pay online
Shoppers in Rustavi rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, then bank transfer, cash on delivery and Space and TBC instalments.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in GEL — card details stay with the provider.
Business buyers around the metallurgical district often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- Apple Pay and Google Pay
- Visa and Mastercard
- TBC Pay and BOG Pay
- Space and TBC instalments
- Cash on delivery
- Bank transfer
Delivery and fulfilment from Rustavi
Your custom e-commerce platform can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores across Rustavi.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — The Tbilisi–Rustavi road and rail — makes regional and national dispatch from Rustavi practical.
Selling online legally in Georgia
For Rustavi sellers, tax first: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
Customer data is handled with the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service in mind, and the storefront follows the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Georgia.
Owning your channel in Georgia
Extra.ge, MyAuto.ge and MyHome.ge are where many shoppers in Rustavi start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own custom e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Businesses that use NNT Mart in Rustavi
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. Local demand in Rustavi is shaped by steel, chemicals, automotive parts and trade, so we often design catalogues and B2B ordering around those sectors. In Rustavi, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
Enterprises with complex catalogues get custom workflows plus multi-entity operations workflows tailored to their operations.
Multi-brand groups
We map how multi-brand groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Businesses outgrowing SaaS platforms
For businesses outgrowing SaaS platforms, we usually start with deep integrations, then add WMS and 3PL systems once orders are flowing.
Companies migrating legacy stores
Catalogue, pricing and fulfilment rules designed for companies migrating legacy stores in Rustavi, connected to the systems you already use.
Regulated sectors
Regulated sectors get migration plus custom workflows workflows tailored to their operations.
High-traffic retailers
We map how high-traffic retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Take your Rustavi store onto customers' phones
Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Rustavi time (UTC+4), in Georgian and English if you want.
- Identity and SSO
- Search engines (Elasticsearch, Algolia)
- POS and store systems
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- WMS and 3PL systems
- Cloud platforms (AWS, Azure, GCP)
- BI and data warehouses
- PIM and DAM
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For a custom e-commerce platform serving Rustavi, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Rustavi customers actually buy. |
We track page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership on a live dashboard from day one, so Rustavi results are visible, not promised.
Working with our team from Rustavi
Rustavi runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Georgian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Rustavi clients are served remotely with on-site workshops when the project needs them.
