Why Tbilisi businesses are investing in custom e-commerce platforms
Tbilisi is a capital and the largest city of georgia (country), with a population of roughly 1.3 million, and one of the markets in Georgia where we build custom e-commerce platforms.
The local economy is driven by finance, IT, tourism, wine trade and logistics, and commercial activity concentrates around Vake, Saburtalo and the Rustaveli Avenue district.
Logistics are supported by Tbilisi International Airport and the East–West highway, which matters when you promise customers fast delivery.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
That is why more companies in Tbilisi are moving from phone, WhatsApp and spreadsheet orders to a proper custom e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
Localised for Tbilisi, not translated into it
A store that works in Tbilisi respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Tbilisi shopper sees — price, tax, delivery fee, refund — is in GEL, written the local way.
Language and content
Storefront copy, product pages and emails can run in Georgian, English and Russian, with local date and number formats.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and TBC Pay and BOG Pay and Georgian Post sit next to the buy button.
Domain, phone and contact
A .ge domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +995 calling code so customers reach you without dialling errors.
Talent and partners nearby
Tbilisi draws on Tbilisi State University and Ilia State University, which means plenty of local staff, interns and technology partners to run the store after launch.
Custom-built for how you sell in Tbilisi
Every NNT Mart custom e-commerce platform in Tbilisi is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Tbilisi we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as wine and food, tourism products, fashion and electronics that have strong online demand in Georgia.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your custom e-commerce platform in Tbilisi
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Tbilisi business sells.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Dashboards break sales down by product, customer and neighbourhood of Tbilisi, so you see what to promote.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Content and design can follow how customers in Tbilisi search and buy, including Georgian and English where you need it.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Product data imports from your existing sheets or ERP, so Tbilisi teams do not re-type thousands of items.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Customers in Tbilisi can pay with Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, with receipts and refunds handled in the same admin.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Delivery can be booked through Georgian Post, Wolt Drive and DHL or dispatched by your own riders around Tbilisi.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Stock can be held in Tbilisi or anywhere in Georgia, with pickup and local-delivery options where they make sense.
Payments customers in Tbilisi expect
A store that serves Tbilisi should let customers pay the way they do offline: Visa and Mastercard, TBC Pay and BOG Pay, Apple Pay and Google Pay and bank transfer.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Georgian lari (GEL).
For Tbilisi customers ordering from Vake, Saburtalo and the Rustaveli Avenue district, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Cash on delivery
- Visa and Mastercard
- Apple Pay and Google Pay
- Bank transfer
- Space and TBC instalments
- TBC Pay and BOG Pay
Fulfilment options for Tbilisi orders
Your custom e-commerce platform can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores across Tbilisi.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Tbilisi International Airport and the East–West highway — makes regional and national dispatch from Tbilisi practical.
Rules Tbilisi sellers must respect online
On tax: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
Two frameworks shape the build: the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service, and the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Tbilisi.
Tbilisi sellers: marketplace plus your own store
Extra.ge, MyAuto.ge and MyHome.ge are where many shoppers in Tbilisi start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
Your custom e-commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Who we build for in Tbilisi
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. Local demand in Tbilisi is shaped by finance, IT, tourism, wine trade and logistics, so we often design catalogues and B2B ordering around those sectors. In Tbilisi, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
For enterprises with complex catalogues, we usually start with headless architecture, then add SAP, Oracle, Microsoft Dynamics and Odoo ERPs once orders are flowing.
Multi-brand groups
Catalogue, pricing and fulfilment rules designed for multi-brand groups in Tbilisi, connected to the systems you already use.
Businesses outgrowing SaaS platforms
Businesses outgrowing SaaS platforms get multi-entity operations plus migration workflows tailored to their operations.
Companies migrating legacy stores
We map how companies migrating legacy stores sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Regulated sectors
For regulated sectors, we usually start with performance and security, then add search engines (Elasticsearch, Algolia) once orders are flowing.
High-traffic retailers
Catalogue, pricing and fulfilment rules designed for high-traffic retailers in Tbilisi, connected to the systems you already use.
Mobile commerce in Tbilisi
Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
Apps are published under your own developer accounts and share the same backend as your custom e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+4 so offers reach Tbilisi customers when they are awake, and the interface can run in Georgian and English.
- PIM and DAM
- Cloud platforms (AWS, Azure, GCP)
- Search engines (Elasticsearch, Algolia)
- WMS and 3PL systems
- POS and store systems
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- BI and data warehouses
- Identity and SSO
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For a custom e-commerce platform serving Tbilisi, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Tbilisi customers actually buy. |
We track page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership on a live dashboard from day one, so Tbilisi results are visible, not promised.
How Tbilisi clients work with us
Tbilisi runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Georgian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Tbilisi clients are served remotely with on-site workshops when the project needs them.
