Why Rustavi businesses are investing in B2B and wholesale portals
Rustavi is a commercial centre in Georgia where around 132,000 people live and shop, and one of the places where we build B2B and wholesale portals for local businesses.
Businesses here work in steel, chemicals, automotive parts and trade; many are based around the metallurgical district and the city centre.
Logistics are supported by The Tbilisi–Rustavi road and rail, which matters when you promise customers fast delivery.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
Shoppers and trade buyers in Rustavi already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
What makes a Rustavi store feel local
Conversion in Rustavi depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Georgian lari (GEL), formatted the way Rustavi customers read them.
Language and content
Content can be produced in Georgian, English and Russian, so a Rustavi customer reads the store in the language they use at home.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and TBC Pay and BOG Pay and Georgian Post sit next to the buy button.
Domain, phone and contact
Using .ge where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +995, so a customer in Rustavi taps once to call or message.
Talent and partners nearby
With Rustavi campuses of regional universities close by, finding people to manage catalogues, content and support after launch is realistic in Rustavi.
Custom-built for how you sell in Rustavi
Every NNT Mart B2B ordering portal in Rustavi is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Rustavi we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as wine and food, tourism products, fashion and electronics that have strong online demand in Georgia.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your B2B ordering portal in Rustavi
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Stock can be held in Rustavi or anywhere in Georgia, with pickup and local-delivery options where they make sense.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Dashboards break sales down by product, customer and neighbourhood of Rustavi, so you see what to promote.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Storefront language, imagery and navigation are set up for Rustavi shoppers and available in Georgian and English.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Bulk import and sync tools mean the Rustavi team never re-keys stock, prices or descriptions by hand.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Checkout is configured for Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Delivery can be booked through Georgian Post, Wolt Drive and DHL or dispatched by your own riders around Rustavi.
How Rustavi customers pay online
Shoppers in Rustavi rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, then bank transfer, cash on delivery and Space and TBC instalments.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Georgian lari (GEL).
Business buyers around the metallurgical district often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- TBC Pay and BOG Pay
- Bank transfer
- Apple Pay and Google Pay
- Visa and Mastercard
- Space and TBC instalments
- Cash on delivery
Delivery and fulfilment from Rustavi
Your B2B ordering portal can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores across Rustavi.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — The Tbilisi–Rustavi road and rail — makes regional and national dispatch from Rustavi practical.
Rules Rustavi sellers must respect online
On tax: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
On privacy we design around the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service; on consumer rights the store reflects the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Rustavi.
Rustavi sellers: marketplace plus your own store
Selling in Rustavi through Extra.ge, MyAuto.ge and MyHome.ge gets you reach quickly, yet the buyer belongs to the platform, not to you.
With your own B2B ordering portal you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Who we build for in Rustavi
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. Local demand in Rustavi is shaped by steel, chemicals, automotive parts and trade, so we often design catalogues and B2B ordering around those sectors. In Rustavi, we most often build B2B and wholesale portals for:
Wholesalers
Catalogue, pricing and fulfilment rules designed for wholesalers in Rustavi, connected to the systems you already use.
FMCG distributors
FMCG distributors get contract pricing plus quotes and approvals workflows tailored to their operations.
Industrial suppliers
We map how industrial suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Electrical and hardware traders
For electrical and hardware traders, we usually start with credit and payments, then add warehouse and inventory systems once orders are flowing.
Medical and institutional suppliers
Catalogue, pricing and fulfilment rules designed for medical and institutional suppliers in Rustavi, connected to the systems you already use.
Dealer networks
Dealer networks get sales-team tools plus contract pricing workflows tailored to their operations.
Add a mobile app for Rustavi customers
A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Rustavi time (UTC+4), in Georgian and English if you want.
- Logistics and freight partners
- BI and reporting tools
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Credit and payment gateways
- CRM and lead management
- Warehouse and inventory systems
- Accounting and e-invoicing
- WhatsApp and SMS notifications
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Rustavi:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Rustavi customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Rustavi results are visible, not promised.
Working with our team from Rustavi
Our team covers UTC+4 — 1h 30m behind India (IST) — through three 8-hour shifts, so a Rustavi client always reaches someone during the local working day.
We work in English and can deliver storefront content in Georgian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Rustavi clients are served remotely with on-site workshops when the project needs them.
