Why As-Salt businesses are investing in custom e-commerce platforms
As-Salt is a commercial centre in Jordan home to about 89,000 people, and one of the places where we build custom e-commerce platforms for local businesses.
Jordan has a well-educated, digitally active population and a strong startup scene in Amman. CliQ instant payments and COD together cover most shoppers.
For a business in As-Salt, the opportunity is to own the customer relationship: your own custom e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Local details we build into every As-Salt project
Conversion in As-Salt depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Jordanian dinar (JOD), formatted the way As-Salt customers read them.
Language and content
Content can be produced in Arabic and English, so a As-Salt customer reads the store in the language they use at home.
Local trust signals
Badges for CliQ instant payments and eFAWATEERcom, Jordan Post delivery and clear return terms reassure first-time buyers in As-Salt.
Domain, phone and contact
Using .jo where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +962, so a customer in As-Salt taps once to call or message.
A custom e-commerce platform built around your As-Salt business
Every NNT Mart custom e-commerce platform in As-Salt is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In As-Salt we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as fashion, electronics, beauty and groceries that have strong online demand in Jordan.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your custom e-commerce platform in As-Salt
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your As-Salt business sells.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Inventory can sit in As-Salt, in a partner warehouse or across Jordan, with click-and-collect where customers want it.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Dashboards break sales down by product, customer and neighbourhood of As-Salt, so you see what to promote.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Storefront language, imagery and navigation are set up for As-Salt shoppers and available in Arabic and English.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your As-Salt team keeps its current way of working.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Customers in As-Salt can pay with CliQ instant payments, eFAWATEERcom and Visa and Mastercard, with receipts and refunds handled in the same admin.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Couriers such as Jordan Post, Aramex and DHL Express plug in alongside your own fleet for As-Salt orders.
Industries in As-Salt we work with
Popular online categories in Jordan include fashion, electronics, beauty, groceries, home and gifts. In As-Salt, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
For enterprises with complex catalogues, we usually start with headless architecture, then add SAP, Oracle, Microsoft Dynamics and Odoo ERPs once orders are flowing.
Multi-brand groups
Catalogue, pricing and fulfilment rules designed for multi-brand groups in As-Salt, connected to the systems you already use.
Businesses outgrowing SaaS platforms
Businesses outgrowing SaaS platforms get multi-entity operations plus migration workflows tailored to their operations.
Companies migrating legacy stores
We map how companies migrating legacy stores sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Regulated sectors
For regulated sectors, we usually start with performance and security, then add search engines (Elasticsearch, Algolia) once orders are flowing.
High-traffic retailers
Catalogue, pricing and fulfilment rules designed for high-traffic retailers in As-Salt, connected to the systems you already use.
How As-Salt customers pay online
A store that serves As-Salt should let customers pay the way they do offline: CliQ instant payments, eFAWATEERcom, Visa and Mastercard and cash on delivery.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in JOD — card details stay with the provider.
- Mobile wallets (Zain Cash, Orange Money)
- CliQ instant payments
- Visa and Mastercard
- EFAWATEERcom
- Cash on delivery
Delivery and fulfilment from As-Salt
Your custom e-commerce platform can book shipments and share tracking with Jordan Post, Aramex, DHL Express, Fetchr and local couriers, or route orders to your own riders and stores across As-Salt.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
As-Salt sellers: marketplace plus your own store
Selling in As-Salt through OpenSooq, Talabat and Careem Quik gets you reach quickly, yet the buyer belongs to the platform, not to you.
With your own custom e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Rules As-Salt sellers must respect online
Tax basics: Jordan General Sales Tax is 16% standard, with lower rates for some essentials.
Two frameworks shape the build: the Personal Data Protection Law No. 24 of 2023, and the Consumer Protection Law No. 7 of 2017.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Jordan.
Add a mobile app for As-Salt customers
In As-Salt, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on As-Salt time (UTC+3), in Arabic and English if you want.
- PIM and DAM
- WMS and 3PL systems
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- Identity and SSO
- POS and store systems
- Cloud platforms (AWS, Azure, GCP)
- BI and data warehouses
- Search engines (Elasticsearch, Algolia)
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for As-Salt
Value first, depth later. For a custom e-commerce platform serving As-Salt, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for JOD, CliQ instant payments and Jordan Post from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how As-Salt customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
Time zones, language and support
As-Salt runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Arabic. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; As-Salt clients are served remotely with on-site workshops when the project needs them.
