Why Almaty businesses are investing in custom e-commerce platforms
Almaty is a largest city in kazakhstan, with a population of roughly 2.2 million, and one of the markets in Kazakhstan where we build custom e-commerce platforms.
Key sectors include fintech, retail and startups, with business districts such as the Esentai and Al-Farabi business district.
Logistics are supported by Almaty International Airport, which matters when you promise customers fast delivery.
Kazakhstan's super-app Kaspi.kz has made instalments and instant payments the norm. Brands need Kazakh and Russian content and a delivery plan for a very large country.
That is why more companies in Almaty are moving from phone, WhatsApp and spreadsheet orders to a proper custom e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
Local details we build into every Almaty project
Conversion in Almaty depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Kazakhstani tenge (KZT), formatted the way Almaty customers read them.
Language and content
We localise pages, emails and notifications into Kazakh and Russian where your audience needs it.
Local trust signals
Trust is local: familiar names such as Kaspi.kz payments and Kaspi Red instalments and Halyk Homebank and Kazpost sit next to the buy button.
Domain, phone and contact
A .kz domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +7 calling code so customers reach you without dialling errors.
Talent and partners nearby
Almaty draws on Al-Farabi Kazakh National University and KBTU, which means plenty of local staff, interns and technology partners to run the store after launch.
A custom e-commerce platform built around your Almaty business
Whatever your business sells in Almaty, N&T Software designs and develops the custom e-commerce platform and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
Typical clients include multi-brand groups, businesses outgrowing SaaS platforms, companies migrating legacy stores and regulated sectors. Categories that sell especially well online in Kazakhstan — electronics, fashion, home appliances and groceries — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your custom e-commerce platform in Almaty
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Almaty business sells.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Storefront language, imagery and navigation are set up for Almaty shoppers and available in Kazakh and Russian.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Product data imports from your existing sheets or ERP, so Almaty teams do not re-type thousands of items.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Checkout is configured for Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Couriers such as Kazpost, CDEK and Kaspi Delivery plug in alongside your own fleet for Almaty orders.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Inventory can sit in Almaty, in a partner warehouse or across Kazakhstan, with click-and-collect where customers want it.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Revenue reports by product, repeat buyer and delivery area of Almaty guide stock and marketing decisions.
Businesses that use NNT Mart in Almaty
Popular online categories in Kazakhstan include electronics, fashion, home appliances, groceries, beauty and children's goods. Local demand in Almaty is shaped by fintech, retail and startups, so we often design catalogues and B2B ordering around those sectors. In Almaty, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
Enterprises with complex catalogues get custom workflows plus multi-entity operations workflows tailored to their operations.
Multi-brand groups
We map how multi-brand groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Businesses outgrowing SaaS platforms
For businesses outgrowing SaaS platforms, we usually start with deep integrations, then add WMS and 3PL systems once orders are flowing.
Companies migrating legacy stores
Catalogue, pricing and fulfilment rules designed for companies migrating legacy stores in Almaty, connected to the systems you already use.
Regulated sectors
Regulated sectors get migration plus custom workflows workflows tailored to their operations.
High-traffic retailers
We map how high-traffic retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
How Almaty customers pay online
Shoppers in Almaty rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, then QR payments and cash on delivery.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in KZT — card details stay with the provider.
Business buyers around the Esentai often want invoices or bank transfer, while consumers lean on Kaspi.kz payments and Kaspi Red instalments. We support both flows.
- QR payments
- Kaspi.kz payments and Kaspi Red instalments
- Cash on delivery
- Visa and Mastercard
- Halyk Homebank
Delivery and fulfilment from Almaty
Your custom e-commerce platform can book shipments and share tracking with Kazpost, CDEK, Kaspi Delivery, Glovo and DHL, or route orders to your own riders and stores across Almaty.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Almaty International Airport — makes regional and national dispatch from Almaty practical.
Marketplaces vs. your own custom e-commerce platform in Almaty
For a Almaty business, Kaspi.kz Marketplace, Wildberries, Ozon and Halyk Market are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
Your custom e-commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Selling online legally in Kazakhstan
Tax basics: Kazakhstan VAT rose to 16% from January 2026 under the new Tax Code, with registration thresholds for local businesses.
Two frameworks shape the build: the Law on Personal Data and Its Protection, which includes data-localisation requirements, and the Law on Protection of Consumer Rights and the Law on Trade Activities governing e-commerce.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Kazakhstan.
Mobile commerce in Almaty
Phones carry most traffic in Kazakhstan. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+5 so offers reach Almaty customers when they are awake, and the interface can run in Kazakh and Russian.
- Search engines (Elasticsearch, Algolia)
- POS and store systems
- PIM and DAM
- WMS and 3PL systems
- Cloud platforms (AWS, Azure, GCP)
- Identity and SSO
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- BI and data warehouses
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your custom e-commerce platform
We launch the journeys that create value first, then add depth. A typical roadmap for a custom e-commerce platform in Almaty:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for KZT, Kaspi.kz payments and Kaspi Red instalments and Kazpost from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Almaty customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
Working with our team from Almaty
Our team covers UTC+5 — 0h 30m behind India (IST) — through three 8-hour shifts, so a Almaty client always reaches someone during the local working day.
We work in English and can deliver storefront content in Kazakh and Russian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Almaty clients are served remotely with on-site workshops when the project needs them.
