Why Almaty businesses are investing in B2B and wholesale portals
Almaty is a largest city in kazakhstan, where around 2.2 million people live and shop, and one of the markets in Kazakhstan where we build B2B and wholesale portals.
Businesses here work in fintech, retail and startups; many are based around the Esentai and Al-Farabi business district.
Logistics are supported by Almaty International Airport, which matters when you promise customers fast delivery.
Kazakhstan's super-app Kaspi.kz has made instalments and instant payments the norm. Brands need Kazakh and Russian content and a delivery plan for a very large country.
Shoppers and trade buyers in Almaty already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Kaspi.kz payments and Kaspi Red instalments turns that research into orders.
Localised for Almaty, not translated into it
A store that works in Almaty respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Almaty shopper sees — price, tax, delivery fee, refund — is in KZT, written the local way.
Language and content
Content can be produced in Kazakh and Russian, so a Almaty customer reads the store in the language they use at home.
Local trust signals
Trust is local: familiar names such as Kaspi.kz payments and Kaspi Red instalments and Halyk Homebank and Kazpost sit next to the buy button.
Domain, phone and contact
A .kz domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +7 calling code so customers reach you without dialling errors.
Talent and partners nearby
With Al-Farabi Kazakh National University and KBTU close by, finding people to manage catalogues, content and support after launch is realistic in Almaty.
Custom-built for how you sell in Almaty
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
In Almaty we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as electronics, fashion, home appliances and groceries that have strong online demand in Kazakhstan.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your B2B ordering portal includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Almaty business sells.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Stock can be held in Almaty or anywhere in Kazakhstan, with pickup and local-delivery options where they make sense.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Dashboards break sales down by product, customer and neighbourhood of Almaty, so you see what to promote.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Content and design can follow how customers in Almaty search and buy, including Kazakh and Russian where you need it.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Product data imports from your existing sheets or ERP, so Almaty teams do not re-type thousands of items.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Payment steps are built around Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, the options shoppers here already trust.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Couriers such as Kazpost, CDEK and Kaspi Delivery plug in alongside your own fleet for Almaty orders.
Industries in Almaty we work with
Popular online categories in Kazakhstan include electronics, fashion, home appliances, groceries, beauty and children's goods. Local demand in Almaty is shaped by fintech, retail and startups, so we often design catalogues and B2B ordering around those sectors. In Almaty, we most often build B2B and wholesale portals for:
Wholesalers
Catalogue, pricing and fulfilment rules designed for wholesalers in Almaty, connected to the systems you already use.
FMCG distributors
FMCG distributors get contract pricing plus quotes and approvals workflows tailored to their operations.
Industrial suppliers
We map how industrial suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Electrical and hardware traders
For electrical and hardware traders, we usually start with credit and payments, then add warehouse and inventory systems once orders are flowing.
Medical and institutional suppliers
Catalogue, pricing and fulfilment rules designed for medical and institutional suppliers in Almaty, connected to the systems you already use.
Dealer networks
Dealer networks get sales-team tools plus contract pricing workflows tailored to their operations.
Getting paid online in Almaty
A store that serves Almaty should let customers pay the way they do offline: Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank, Visa and Mastercard and QR payments.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Kazakhstani tenge (KZT).
For Almaty customers ordering from the Esentai and Al-Farabi business district, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Kaspi.kz payments and Kaspi Red instalments
- QR payments
- Halyk Homebank
- Cash on delivery
- Visa and Mastercard
Delivery and fulfilment from Almaty
Your B2B ordering portal can book shipments and share tracking with Kazpost, CDEK, Kaspi Delivery, Glovo and DHL, or route orders to your own riders and stores across Almaty.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Almaty International Airport — makes regional and national dispatch from Almaty practical.
Almaty sellers: marketplace plus your own store
Many Almaty sellers already list on Kaspi.kz Marketplace, Wildberries, Ozon, Halyk Market and Technodom. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Selling online legally in Kazakhstan
Tax basics: Kazakhstan VAT rose to 16% from January 2026 under the new Tax Code, with registration thresholds for local businesses.
Customer data is handled with the Law on Personal Data and Its Protection, which includes data-localisation requirements in mind, and the storefront follows the Law on Protection of Consumer Rights and the Law on Trade Activities governing e-commerce.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Almaty.
Android and iOS apps for your Almaty business
Phones carry most traffic in Kazakhstan. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Almaty time (UTC+5), in Kazakh and Russian if you want.
- Accounting and e-invoicing
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- BI and reporting tools
- CRM and lead management
- Credit and payment gateways
- Warehouse and inventory systems
- WhatsApp and SMS notifications
- Logistics and freight partners
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Almaty:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for KZT, Kaspi.kz payments and Kaspi Red instalments and Kazpost from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Almaty customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
Time zones, language and support
Almaty runs on UTC+5, which is 0h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Kazakh and Russian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Almaty clients are served remotely with on-site workshops when the project needs them.
