The case for a custom e-commerce platform in Astana
Astana is a capital of kazakhstan, where around 1.1 million people live and shop, and one of the markets in Kazakhstan where we build custom e-commerce platforms.
Key sectors include AIFC financial centre and government, with business districts such as the AIFC district and Left Bank.
Logistics are supported by Nursultan Nazarbayev Airport, which matters when you promise customers fast delivery.
Kazakhstan's super-app Kaspi.kz has made instalments and instant payments the norm. Brands need Kazakh and Russian content and a delivery plan for a very large country.
For a business in Astana, the opportunity is to own the customer relationship: your own custom e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Local details we build into every Astana project
Conversion in Astana depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Astana shopper sees — price, tax, delivery fee, refund — is in KZT, written the local way.
Language and content
Content can be produced in Kazakh and Russian, so a Astana customer reads the store in the language they use at home.
Local trust signals
Badges for Kaspi.kz payments and Kaspi Red instalments and Halyk Homebank, Kazpost delivery and clear return terms reassure first-time buyers in Astana.
Domain, phone and contact
A .kz domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +7 calling code so customers reach you without dialling errors.
Talent and partners nearby
With Nazarbayev University and Astana IT University close by, finding people to manage catalogues, content and support after launch is realistic in Astana.
Designed to your requirements, not a template
We do not hand Astana businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
In Astana we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as electronics, fashion, home appliances and groceries that have strong online demand in Kazakhstan.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your custom e-commerce platform in Astana
These are the building blocks of a custom e-commerce platform. We scope them with you, so you pay for what your Astana operation needs.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Multiple stock points in Kazakhstan are supported, so a Astana order ships from the nearest one.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Dashboards break sales down by product, customer and neighbourhood of Astana, so you see what to promote.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Storefront language, imagery and navigation are set up for Astana shoppers and available in Kazakh and Russian.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Bulk import and sync tools mean the Astana team never re-keys stock, prices or descriptions by hand.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Customers in Astana can pay with Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, with receipts and refunds handled in the same admin.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Shipping rules can use Kazpost, CDEK and Kaspi Delivery as well as your own delivery staff in Astana.
Who we build for in Astana
Popular online categories in Kazakhstan include electronics, fashion, home appliances, groceries, beauty and children's goods. Local demand in Astana is shaped by AIFC financial centre and government, so we often design catalogues and B2B ordering around those sectors. In Astana, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
We map how enterprises with complex catalogues sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-brand groups
For multi-brand groups, we usually start with multi-entity operations, then add PIM and DAM once orders are flowing.
Businesses outgrowing SaaS platforms
Catalogue, pricing and fulfilment rules designed for businesses outgrowing SaaS platforms in Astana, connected to the systems you already use.
Companies migrating legacy stores
Companies migrating legacy stores get deep integrations plus performance and security workflows tailored to their operations.
Regulated sectors
We map how regulated sectors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
High-traffic retailers
For high-traffic retailers, we usually start with custom workflows, then add identity and SSO once orders are flowing.
Getting paid online in Astana
Shoppers in Astana rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, then QR payments and cash on delivery.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Kazakhstani tenge (KZT).
For Astana customers ordering from the AIFC district and Left Bank, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- QR payments
- Cash on delivery
- Kaspi.kz payments and Kaspi Red instalments
- Visa and Mastercard
- Halyk Homebank
Fulfilment options for Astana orders
Your custom e-commerce platform can book shipments and share tracking with Kazpost, CDEK, Kaspi Delivery, Glovo and DHL, or route orders to your own riders and stores across Astana.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Nursultan Nazarbayev Airport — makes regional and national dispatch from Astana practical.
Owning your channel in Kazakhstan
Many Astana sellers already list on Kaspi.kz Marketplace, Wildberries, Ozon, Halyk Market and Technodom. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
With your own custom e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Compliance built into your custom e-commerce platform
Kazakhstan VAT rose to 16% from January 2026 under the new Tax Code, with registration thresholds for local businesses.
On privacy we design around the Law on Personal Data and Its Protection, which includes data-localisation requirements; on consumer rights the store reflects the Law on Protection of Consumer Rights and the Law on Trade Activities governing e-commerce.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Kazakhstan.
Add a mobile app for Astana customers
In Astana, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+5 so offers reach Astana customers when they are awake, and the interface can run in Kazakh and Russian.
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- BI and data warehouses
- Search engines (Elasticsearch, Algolia)
- WMS and 3PL systems
- Cloud platforms (AWS, Azure, GCP)
- POS and store systems
- Identity and SSO
- PIM and DAM
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your custom e-commerce platform
We launch the journeys that create value first, then add depth. A typical roadmap for a custom e-commerce platform in Astana:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for KZT, Kaspi.kz payments and Kaspi Red instalments and Kazpost from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Astana customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
Support hours and communication for Astana
Our team covers UTC+5 — 0h 30m behind India (IST) — through three 8-hour shifts, so a Astana client always reaches someone during the local working day.
We work in English and can deliver storefront content in Kazakh and Russian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Astana clients are served remotely with on-site workshops when the project needs them.
