The case for a custom e-commerce platform in Fes
Fes is a commercial centre in Morocco with a population of roughly 1.2 million, and one of the places where we build custom e-commerce platforms for local businesses.
Businesses here work in universities, crafts and aerospace parts; many are based around the city centre and Fès Shore.
Logistics are supported by Fès-Saïs Airport, which matters when you promise customers fast delivery.
Morocco is North Africa's most active online market, driven by French- and Arabic-speaking urban shoppers. Cash on delivery still dominates, so delivery confirmation calls and WhatsApp updates are critical.
Shoppers and trade buyers in Fes already compare options on their phones; a custom e-commerce platform that loads fast, shows accurate stock and accepts cash on delivery turns that research into orders.
What makes a Fes store feel local
A store that works in Fes respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Fes shopper sees — price, tax, delivery fee, refund — is in MAD, written the local way.
Language and content
Storefront copy, product pages and emails can run in Arabic, Amazigh and French, with local date and number formats.
Local trust signals
Trust is local: familiar names such as cash on delivery and CMI card gateway and Amana (Poste Maroc) sit next to the buy button.
Domain, phone and contact
A .ma domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +212 calling code so customers reach you without dialling errors.
Talent and partners nearby
Fes draws on Sidi Mohamed Ben Abdellah University, which means plenty of local staff, interns and technology partners to run the store after launch.
Designed to your requirements, not a template
Every NNT Mart custom e-commerce platform in Fes is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Fes we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as fashion, electronics, beauty and argan products and home that have strong online demand in Morocco.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your custom e-commerce platform includes
These are the building blocks of a custom e-commerce platform. We scope them with you, so you pay for what your Fes operation needs.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Stock can be held in Fes or anywhere in Morocco, with pickup and local-delivery options where they make sense.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Dashboards break sales down by product, customer and neighbourhood of Fes, so you see what to promote.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Pages, search filters and wording are tuned to how people in Fes look for products, in Arabic and Amazigh if your audience needs it.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Product data imports from your existing sheets or ERP, so Fes teams do not re-type thousands of items.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Payment steps are built around cash on delivery, CMI card gateway and Visa and Mastercard, the options shoppers here already trust.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Delivery can be booked through Amana (Poste Maroc), Aramex and CTM Messagerie or dispatched by your own riders around Fes.
Industries in Fes we work with
Popular online categories in Morocco include fashion, electronics, beauty and argan products, home, groceries and crafts. Local demand in Fes is shaped by universities, crafts and aerospace parts, so we often design catalogues and B2B ordering around those sectors. In Fes, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
For enterprises with complex catalogues, we usually start with headless architecture, then add SAP, Oracle, Microsoft Dynamics and Odoo ERPs once orders are flowing.
Multi-brand groups
Catalogue, pricing and fulfilment rules designed for multi-brand groups in Fes, connected to the systems you already use.
Businesses outgrowing SaaS platforms
Businesses outgrowing SaaS platforms get multi-entity operations plus migration workflows tailored to their operations.
Companies migrating legacy stores
We map how companies migrating legacy stores sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Regulated sectors
For regulated sectors, we usually start with performance and security, then add search engines (Elasticsearch, Algolia) once orders are flowing.
High-traffic retailers
Catalogue, pricing and fulfilment rules designed for high-traffic retailers in Fes, connected to the systems you already use.
Getting paid online in Fes
Shoppers in Fes rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means cash on delivery, CMI card gateway and Visa and Mastercard, then mobile wallets, bank transfer and cash-payment agents.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Moroccan dirham (MAD).
Zone-based payment rules let you offer different options for the city centre than for outer parts of Fes.
- Cash-payment agents
- Cash on delivery
- Mobile wallets
- Visa and Mastercard
- CMI card gateway
- Bank transfer
Fulfilment options for Fes orders
Your custom e-commerce platform can book shipments and share tracking with Amana (Poste Maroc), Aramex, CTM Messagerie, Sendit, Cathedis and Speedaf, or route orders to your own riders and stores across Fes.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Fès-Saïs Airport — makes regional and national dispatch from Fes practical.
Owning your channel in Morocco
Selling in Fes through Jumia Morocco, Avito.ma and Marjane Mall gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your custom e-commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Rules Fes sellers must respect online
Tax basics: Moroccan VAT (TVA) is 20% standard with 14%, 10% and 7% reduced rates.
Two frameworks shape the build: Law 09-08 on personal data protection, overseen by the CNDP, and Law 31-08 on consumer protection, which covers distance-selling information and withdrawal rights.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Morocco.
Android and iOS apps for your Fes business
In Fes, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Fes time (UTC+0), in Arabic and Amazigh if you want.
- PIM and DAM
- Identity and SSO
- POS and store systems
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- Search engines (Elasticsearch, Algolia)
- WMS and 3PL systems
- Cloud platforms (AWS, Azure, GCP)
- BI and data warehouses
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Fes
We launch the journeys that create value first, then add depth. A typical roadmap for a custom e-commerce platform in Fes:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for MAD, cash on delivery and Amana (Poste Maroc) from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Fes customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
Time zones, language and support
Our team covers UTC+0 — 5h 30m behind India (IST) — through three 8-hour shifts, so a Fes client always reaches someone during the local working day.
We work in English and can deliver storefront content in Standard Moroccan Tamazight and Arabic. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Fes clients are served remotely with on-site workshops when the project needs them.
