The case for an international e-commerce platform in Divo
Divo is a place in Gôh-Djiboua, ivory coast, home to about 295,000 people, and one of the markets in Côte d'Ivoire where we build international and multi-region stores.
Southern agricultural town — a business base that increasingly wants to sell online rather than through calls, messages and spreadsheets.
Côte d'Ivoire is francophone West Africa's largest economy, with Abidjan as a regional hub. Wave and Orange Money checkout in French are essential.
That is why more companies in Divo are moving from phone, WhatsApp and spreadsheet orders to a proper international e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
Localised for Divo, not translated into it
Conversion in Divo depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in West African CFA franc (XOF), formatted the way Divo customers read them.
Language and content
We localise pages, emails and notifications into French where your audience needs it.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Divo recognise: Orange Money and MTN MoMo and delivery through La Poste de Côte d'Ivoire.
Domain, phone and contact
Using .ci where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +225 calling code so customers reach you without dialling errors.
Custom-built for how you sell in Divo
Whatever your business sells in Divo, N&T Software designs and develops the international e-commerce platform and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Divo we typically work with exporters, D2C brands expanding abroad, manufacturers selling to distributors overseas and diaspora-focused retailers, and with sellers in categories such as fashion, phones and electronics, beauty and groceries that have strong online demand in Côte d'Ivoire.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your international e-commerce platform includes
These are the building blocks of an international e-commerce platform. We scope them with you, so you pay for what your Divo operation needs.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Content and design can follow how customers in Divo search and buy, including French where you need it.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Divo team keeps its current way of working.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Checkout is configured for Orange Money, MTN MoMo and Wave.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Couriers such as La Poste de Côte d'Ivoire, DHL and Yango Delivery plug in alongside your own fleet for Divo orders.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Inventory can sit in Divo, in a partner warehouse or across Côte d'Ivoire, with click-and-collect where customers want it.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Dashboards break sales down by product, customer and neighbourhood of Divo, so you see what to promote.
Getting paid online in Divo
Checkout is where most online sales are won or lost. In Côte d'Ivoire, customers expect to pay with Orange Money, MTN MoMo and Wave, and many also look for Moov Money, Visa and Mastercard and cash on delivery.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in West African CFA franc (XOF).
- MTN MoMo
- Visa and Mastercard
- Wave
- Cash on delivery
- Orange Money
- Moov Money
Delivery and fulfilment from Divo
Your international e-commerce platform can book shipments and share tracking with La Poste de Côte d'Ivoire, DHL, Yango Delivery and local couriers, or route orders to your own riders and stores across Divo.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Tax, invoicing and compliance in Côte d'Ivoire
On tax: Ivorian VAT (TVA) is 18% standard, with a reduced 9% rate for some goods.
Customer data is handled with Law No. 2013-450 on the protection of personal data, overseen by ARTCI in mind, and the storefront follows Law No. 2016-412 on consumption and Law No. 2013-546 on electronic transactions.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Côte d'Ivoire.
Your own store alongside Jumia Côte d'Ivoire and Jiji
Selling in Divo through Jumia Côte d'Ivoire, Jiji and Yango Deli gets you reach quickly, yet the buyer belongs to the platform, not to you.
With your own international e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Who we build for in Divo
Popular online categories in Côte d'Ivoire include fashion, phones and electronics, beauty, groceries, home and baby products. Southern agricultural town — which shapes what local businesses need online. In Divo, we most often build international and multi-region stores for:
Exporters
For exporters, we usually start with local payments, then add multi-currency payment providers once orders are flowing.
D2C brands expanding abroad
Catalogue, pricing and fulfilment rules designed for D2C brands expanding abroad in Divo, connected to the systems you already use.
Manufacturers selling to distributors overseas
Manufacturers selling to distributors overseas get tax and duties plus compliance pages workflows tailored to their operations.
Diaspora-focused retailers
We map how diaspora-focused retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Tourism and gifting businesses
For tourism and gifting businesses, we usually start with regional reporting, then add geo-IP and consent platforms once orders are flowing.
Multi-country retail groups
Catalogue, pricing and fulfilment rules designed for multi-country retail groups in Divo, connected to the systems you already use.
Add a mobile app for Divo customers
Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
Apps are published under your own developer accounts and share the same backend as your international e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Divo time (UTC+0), in French if you want.
- International couriers and 3PLs
- Geo-IP and consent platforms
- ERP and accounting
- Regional analytics
- Tax engines
- Marketplace feeds by country
- Multi-currency payment providers
- Translation management
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For an international e-commerce platform serving Divo, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for XOF, Orange Money and La Poste de Côte d'Ivoire from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how Divo customers actually buy. |
Success is measured on conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping — tracked on a dashboard you can see from launch day.
How Divo clients work with us
Divo runs on UTC+0, which is 5h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in French. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Divo clients are served remotely with on-site workshops when the project needs them.
