Why Divo businesses are investing in online stores
Divo is a place in Gôh-Djiboua, ivory coast, where around 295,000 people live and shop, and one of the markets in Côte d'Ivoire where we build online stores.
Southern agricultural town — a business base that increasingly wants to sell online rather than through calls, messages and spreadsheets.
Côte d'Ivoire is francophone West Africa's largest economy, with Abidjan as a regional hub. Wave and Orange Money checkout in French are essential.
Shoppers and trade buyers in Divo already compare options on their phones; an online store that loads fast, shows accurate stock and accepts Orange Money turns that research into orders.
Local details we build into every Divo project
Conversion in Divo depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Divo shopper sees — price, tax, delivery fee, refund — is in XOF, written the local way.
Language and content
Content can be produced in French, so a Divo customer reads the store in the language they use at home.
Local trust signals
Trust is local: familiar names such as Orange Money and MTN MoMo and La Poste de Côte d'Ivoire sit next to the buy button.
Domain, phone and contact
A .ci domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +225 calling code so customers reach you without dialling errors.
Custom-built for how you sell in Divo
Whatever your business sells in Divo, N&T Software designs and develops the online store and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Divo we typically work with retail brands, D2C start-ups, speciality shops and manufacturers selling direct, and with sellers in categories such as fashion, phones and electronics, beauty and groceries that have strong online demand in Côte d'Ivoire.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your online store in Divo
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Divo team keeps its current way of working.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Customers in Divo can pay with Orange Money, MTN MoMo and Wave, with receipts and refunds handled in the same admin.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Couriers such as La Poste de Côte d'Ivoire, DHL and Yango Delivery plug in alongside your own fleet for Divo orders.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Multiple stock points in Côte d'Ivoire are supported, so a Divo order ships from the nearest one.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Reports show which products, customers and areas of Divo drive revenue.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Storefront language, imagery and navigation are set up for Divo shoppers and available in French.
Payments customers in Divo expect
Checkout is where most online sales are won or lost. In Côte d'Ivoire, customers expect to pay with Orange Money, MTN MoMo and Wave, and many also look for Moov Money, Visa and Mastercard and cash on delivery.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in XOF — card details stay with the provider.
- Moov Money
- Wave
- MTN MoMo
- Visa and Mastercard
- Orange Money
- Cash on delivery
Shipping, couriers and local delivery in Divo
Your online store can book shipments and share tracking with La Poste de Côte d'Ivoire, DHL, Yango Delivery and local couriers, or route orders to your own riders and stores across Divo.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Selling online legally in Côte d'Ivoire
On tax: Ivorian VAT (TVA) is 18% standard, with a reduced 9% rate for some goods.
On privacy we design around Law No. 2013-450 on the protection of personal data, overseen by ARTCI; on consumer rights the store reflects Law No. 2016-412 on consumption and Law No. 2013-546 on electronic transactions.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Divo.
Your own store alongside Jumia Côte d'Ivoire and Jiji
For a Divo business, Jumia Côte d'Ivoire, Jiji, Yango Deli and Facebook commerce are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Businesses that use NNT Mart in Divo
Popular online categories in Côte d'Ivoire include fashion, phones and electronics, beauty, groceries, home and baby products. Southern agricultural town — which shapes what local businesses need online. In Divo, we most often build online stores for:
Retail brands
For retail brands, we usually start with catalogue manager, then add payment gateways and wallets once orders are flowing.
D2C start-ups
Catalogue, pricing and fulfilment rules designed for D2C start-ups in Divo, connected to the systems you already use.
Speciality shops
Speciality shops get checkout and payments plus inventory and locations workflows tailored to their operations.
Manufacturers selling direct
We map how manufacturers selling direct sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Grocery and food businesses
For grocery and food businesses, we usually start with growth and reporting, then add CRM and email marketing once orders are flowing.
Multi-outlet retailers
Catalogue, pricing and fulfilment rules designed for multi-outlet retailers in Divo, connected to the systems you already use.
Add a mobile app for Divo customers
Phones carry most traffic in Côte d'Ivoire. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
Apps are published under your own developer accounts and share the same backend as your online store, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+0 so offers reach Divo customers when they are awake, and the interface can run in French.
- Accounting and GST/VAT invoicing
- Courier and shipping aggregators
- Google Analytics 4 and Merchant Center
- Payment gateways and wallets
- Meta and TikTok catalogues
- ERP and inventory software
- CRM and email marketing
- WhatsApp Business API
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For an online store serving Divo, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for XOF, Orange Money and La Poste de Côte d'Ivoire from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Divo customers actually buy. |
We track conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate on a live dashboard from day one, so Divo results are visible, not promised.
How Divo clients work with us
Our team covers UTC+0 — 5h 30m behind India (IST) — through three 8-hour shifts, so a Divo client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in French. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Divo clients are served remotely with on-site workshops when the project needs them.
