Why an international e-commerce platform makes sense for New Delhi
New Delhi is a capital city of india, home to about 250,000 people, and one of the markets in Delhi, India where we build international and multi-region stores.
National capital and government district — a business base that increasingly wants to sell online rather than through calls, messages and spreadsheets.
Across Delhi, the economy is shaped by government, wholesale trade (Chandni Chowk, Sadar Bazar), services, startups and one of India's richest consumer markets.
India has more than 6 crore (60 million) MSMEs registered on the Udyam portal (Ministry of MSME). India has the world's largest real-time payments system in UPI and one of the fastest-growing online shopper bases, increasingly from tier-2 and tier-3 cities. Businesses that own their store — with UPI, COD, regional languages and WhatsApp updates — build loyal customers instead of renting them from marketplaces.
For a business in New Delhi, the opportunity is to own the customer relationship: your own international e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Localised for New Delhi, not translated into it
Conversion in New Delhi depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Indian rupee: INR amounts from product page to invoice, so New Delhi buyers never convert in their heads.
Language and content
Content can be produced in Hindi, English and Punjabi, so a New Delhi customer reads the store in the language they use at home.
Local trust signals
Badges for UPI (Google Pay, PhonePe, Paytm) and RuPay, Visa and Mastercard cards, Delhivery delivery and clear return terms reassure first-time buyers in New Delhi.
Domain, phone and contact
Using .in where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +91 calling code so customers reach you without dialling errors.
Custom-built for how you sell in New Delhi
Every NNT Mart international e-commerce platform in New Delhi is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In New Delhi we typically work with exporters, D2C brands expanding abroad, manufacturers selling to distributors overseas and diaspora-focused retailers, and with sellers in categories such as mobiles and electronics, fashion and ethnic wear, beauty and personal care and groceries and FMCG that have strong online demand across India.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your international e-commerce platform includes
These are the building blocks of an international e-commerce platform. We scope them with you, so you pay for what your New Delhi operation needs.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Delivery can be booked through Delhivery, Blue Dart and Shiprocket or dispatched by your own riders around New Delhi.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Multiple stock points in Delhi are supported, so a New Delhi order ships from the nearest one.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Revenue reports by product, repeat buyer and delivery area of New Delhi guide stock and marketing decisions.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Storefront language, imagery and navigation are set up for New Delhi shoppers and available in Hindi and English.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your New Delhi team keeps its current way of working.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Payment steps are built around UPI (Google Pay, PhonePe, Paytm), RuPay, Visa and Mastercard cards and net banking, the options shoppers here already trust.
Who we build for in New Delhi
Popular online categories in India include mobiles and electronics, fashion and ethnic wear, beauty and personal care, groceries and FMCG, home and kitchen and B2B industrial supplies. National capital and government district — which shapes what local businesses need online. In New Delhi, we most often build international and multi-region stores for:
Exporters
Exporters get regional storefronts plus tax and duties workflows tailored to their operations.
D2C brands expanding abroad
We map how D2C brands expanding abroad sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Manufacturers selling to distributors overseas
For manufacturers selling to distributors overseas, we usually start with cross-border shipping, then add international couriers and 3PLs once orders are flowing.
Diaspora-focused retailers
Catalogue, pricing and fulfilment rules designed for diaspora-focused retailers in New Delhi, connected to the systems you already use.
Tourism and gifting businesses
Tourism and gifting businesses get compliance pages plus regional storefronts workflows tailored to their operations.
Multi-country retail groups
We map how multi-country retail groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Getting paid online in New Delhi
A store that serves New Delhi should let customers pay the way they do offline: UPI (Google Pay, PhonePe, Paytm), RuPay, Visa and Mastercard cards, net banking and cash on delivery.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Indian rupee (INR), with GST-ready invoices.
- Cash on delivery
- EMI and cardless EMI
- RuPay, Visa and Mastercard cards
- Net banking
- Wallets and UPI AutoPay for subscriptions
- UPI (Google Pay, PhonePe, Paytm)
Fulfilment options for New Delhi orders
Your international e-commerce platform can book shipments and share tracking with Delhivery, Blue Dart, Shiprocket, DTDC, Xpressbees, Ecom Express and India Post, or route orders to your own riders and stores across New Delhi.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Your own store alongside Amazon.in and Flipkart
Selling in New Delhi through Amazon.in, Flipkart and Meesho gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your international e-commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Selling online legally in Delhi
On tax: India levies GST, rationalised in September 2025 into main slabs of 5% and 18% with a 40% rate for select goods; e-commerce operators collect TCS, and e-invoicing and e-way bills apply above set thresholds.
Businesses registered in Delhi carry GST state code 07 in their GSTIN, and intra-state sales are billed as CGST + SGST while sales to other states are billed as IGST.
Two frameworks shape the build: the Digital Personal Data Protection Act 2023 and the DPDP Rules 2025, alongside the IT Act 2000, and the Consumer Protection (E-Commerce) Rules 2020, which require seller details, country of origin, grievance officers and clear return and refund policies, plus the Legal Metrology rules on product labelling.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in New Delhi.
Add a mobile app for New Delhi customers
In New Delhi, shoppers browse on phones first. Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
Apps are published under your own developer accounts and share the same backend as your international e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+5:30 so offers reach New Delhi customers when they are awake, and the interface can run in Hindi and English.
- ERP and accounting
- Marketplace feeds by country
- International couriers and 3PLs
- Translation management
- Multi-currency payment providers
- Geo-IP and consent platforms
- Tax engines
- Regional analytics
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For an international e-commerce platform serving New Delhi, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for INR, UPI (Google Pay, PhonePe, Paytm) and Delhivery from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how New Delhi customers actually buy. |
Success is measured on conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping — tracked on a dashboard you can see from launch day.
Time zones, language and support
New Delhi runs on UTC+5:30, the same clock as our engineering team in India. With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Hindi, English and Punjabi. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; New Delhi clients are served remotely with on-site workshops when the project needs them.
