Why Athens businesses are investing in mobile commerce apps
Athens is a capital and largest city of greece, where around 643,000 people live and shop, and one of the markets in Greece where we build mobile commerce apps.
Key sectors include shipping, tourism and startups, with business districts such as Kifisias Avenue, the city centre and Marousi.
Logistics are supported by Athens International Airport, which matters when you promise customers fast delivery.
Greece has SMEs make up 99% of all businesses in the European Union (European Commission). Greek shoppers research heavily on Skroutz and expect cash-on-delivery and IRIS options. Island delivery rules and Greek-language product content are important.
That is why more companies in Athens are moving from phone, WhatsApp and spreadsheet orders to a proper shopping app — one place where products, prices, payments, orders and customers are managed together.
Localised for Athens, not translated into it
A store that works in Athens respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks euro: EUR amounts from product page to invoice, so Athens buyers never convert in their heads.
Language and content
Content can be produced in Greek, so a Athens customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Athens recognise: Visa and Mastercard and IRIS instant payments and delivery through ELTA Courier.
Domain, phone and contact
Using .gr where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +30 calling code so customers reach you without dialling errors.
Talent and partners nearby
With National Technical University of Athens and University of Athens close by, finding people to manage catalogues, content and support after launch is realistic in Athens.
A shopping app built around your Athens business
If you run a business in Athens and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
In Athens we typically work with retail brands, grocery and pharmacy chains, restaurants and cloud kitchens and distributors with dealer networks, and with sellers in categories such as electronics, fashion, beauty and home that have strong online demand in Greece.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your shopping app includes
These are the building blocks of a shopping app. We scope them with you, so you pay for what your Athens operation needs.
Customer shopping app
Browse, search, wish-lists, cart, wallet and UPI or card checkout, order tracking and push offers. Shipping rules can use ELTA Courier, ACS and Geniki Taxydromiki as well as your own delivery staff in Athens.
Dealer and B2B app
Account pricing, quick re-order, statements, schemes and barcode scanning for trade buyers. Inventory can sit in Athens, in a partner warehouse or across Greece, with click-and-collect where customers want it.
Delivery partner app
Assigned orders, route navigation, proof of delivery, COD collection and status updates. Revenue reports by product, repeat buyer and delivery area of Athens guide stock and marketing decisions.
Store and admin app
Order alerts, stock updates, price changes and sales snapshots for owners and managers. Content and design can follow how customers in Athens search and buy, including Greek where you need it.
Engagement
Segmented push notifications, deep links, in-app banners, loyalty and referral programmes. Bulk import and sync tools mean the Athens team never re-keys stock, prices or descriptions by hand.
Performance and offline
Fast native-feel UI, image caching, offline cart and graceful handling of poor networks. Customers in Athens can pay with Visa and Mastercard, IRIS instant payments and PayPal, with receipts and refunds handled in the same admin.
Payments customers in Athens expect
A store that serves Athens should let customers pay the way they do offline: Visa and Mastercard, IRIS instant payments, PayPal and cash on delivery (antikatavoli).
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in euro (EUR).
For Athens customers ordering from Kifisias Avenue, the city centre and Marousi, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Bank transfer
- Klarna
- IRIS instant payments
- Cash on delivery (antikatavoli)
- PayPal
- Visa and Mastercard
Fulfilment options for Athens orders
Your shopping app can book shipments and share tracking with ELTA Courier, ACS, Geniki Taxydromiki, Speedex and BOX NOW lockers, or route orders to your own riders and stores across Athens.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Athens International Airport — makes regional and national dispatch from Athens practical.
Selling online legally in Greece
Greek VAT (FPA) is 24% standard with 13% and 6% reduced rates, and lower rates on some Aegean islands.
On privacy we design around the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Hellenic Data Protection Authority; on consumer rights the store reflects the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Law 2251/1994 on consumer protection.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Athens.
Athens sellers: marketplace plus your own store
Skroutz, Public and Plaisio are where many shoppers in Athens start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own shopping app you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Who we build for in Athens
Popular online categories in Greece include electronics, fashion, beauty, home, food and olive oil and tourism products. Local demand in Athens is shaped by shipping, tourism and startups, so we often design catalogues and B2B ordering around those sectors. In Athens, we most often build mobile commerce apps for:
Retail brands
Catalogue, pricing and fulfilment rules designed for retail brands in Athens, connected to the systems you already use.
Grocery and pharmacy chains
Grocery and pharmacy chains get dealer and B2B app plus store and admin app workflows tailored to their operations.
Restaurants and cloud kitchens
We map how restaurants and cloud kitchens sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Distributors with dealer networks
For distributors with dealer networks, we usually start with engagement, then add maps and location services once orders are flowing.
D2C start-ups
Catalogue, pricing and fulfilment rules designed for D2C start-ups in Athens, connected to the systems you already use.
Marketplace operators
Marketplace operators get performance and offline plus dealer and B2B app workflows tailored to their operations.
Add a mobile app for Athens customers
Phones carry most traffic in Greece. Every app is published under your own Google Play and Apple developer accounts, with crash reporting, analytics and release management included.
Apps are published under your own developer accounts and share the same backend as your shopping app, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Athens time (UTC+3), in Greek if you want.
- Barcode and QR scanning
- Commerce APIs and headless backends
- Customer support chat
- Analytics and crash reporting
- Firebase and push messaging
- Maps and location services
- Social login
- Payment SDKs and wallets
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Athens
We launch the journeys that create value first, then add depth. A typical roadmap for a shopping app in Athens:
| Phase | What goes live |
|---|---|
| MVP app | Core shopping, checkout, order tracking and push notifications. Configured for EUR, Visa and Mastercard and ELTA Courier from the start. |
| Engage | Loyalty, referrals, personalised offers and deep links. |
| Extend | Dealer, delivery and admin apps on the same backend. Reviewed against how Athens customers actually buy. |
Success is measured on app installs and active users, app conversion rate, push-notification click rate, crash-free sessions, store rating and share of revenue from app — tracked on a dashboard you can see from launch day.
How Athens clients work with us
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Athens client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Greek. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Athens clients are served remotely with on-site workshops when the project needs them.
