The case for an international e-commerce platform in Athens
Athens is a capital and largest city of greece, where around 643,000 people live and shop, and one of the markets in Greece where we build international and multi-region stores.
The local economy is driven by shipping, tourism and startups, and commercial activity concentrates around Kifisias Avenue, the city centre and Marousi.
Logistics are supported by Athens International Airport, which matters when you promise customers fast delivery.
Greece has SMEs make up 99% of all businesses in the European Union (European Commission). Greek shoppers research heavily on Skroutz and expect cash-on-delivery and IRIS options. Island delivery rules and Greek-language product content are important.
That is why more companies in Athens are moving from phone, WhatsApp and spreadsheet orders to a proper international e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
What makes a Athens store feel local
A store that works in Athens respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Athens shopper sees — price, tax, delivery fee, refund — is in EUR, written the local way.
Language and content
We localise pages, emails and notifications into Greek where your audience needs it.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and IRIS instant payments and ELTA Courier sit next to the buy button.
Domain, phone and contact
A .gr domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +30, so a customer in Athens taps once to call or message.
Talent and partners nearby
Athens draws on National Technical University of Athens and University of Athens, which means plenty of local staff, interns and technology partners to run the store after launch.
Custom-built for how you sell in Athens
Every NNT Mart international e-commerce platform in Athens is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Athens we typically work with exporters, D2C brands expanding abroad, manufacturers selling to distributors overseas and diaspora-focused retailers, and with sellers in categories such as electronics, fashion, beauty and home that have strong online demand in Greece.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your international e-commerce platform includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Customers in Athens can pay with Visa and Mastercard, IRIS instant payments and PayPal, with receipts and refunds handled in the same admin.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Delivery can be booked through ELTA Courier, ACS and Geniki Taxydromiki or dispatched by your own riders around Athens.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Multiple stock points in Greece are supported, so a Athens order ships from the nearest one.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Revenue reports by product, repeat buyer and delivery area of Athens guide stock and marketing decisions.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Storefront language, imagery and navigation are set up for Athens shoppers and available in Greek.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Bulk import and sync tools mean the Athens team never re-keys stock, prices or descriptions by hand.
Businesses that use NNT Mart in Athens
Popular online categories in Greece include electronics, fashion, beauty, home, food and olive oil and tourism products. Local demand in Athens is shaped by shipping, tourism and startups, so we often design catalogues and B2B ordering around those sectors. In Athens, we most often build international and multi-region stores for:
Exporters
Exporters get regional storefronts plus tax and duties workflows tailored to their operations.
D2C brands expanding abroad
We map how D2C brands expanding abroad sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Manufacturers selling to distributors overseas
For manufacturers selling to distributors overseas, we usually start with cross-border shipping, then add international couriers and 3PLs once orders are flowing.
Diaspora-focused retailers
Catalogue, pricing and fulfilment rules designed for diaspora-focused retailers in Athens, connected to the systems you already use.
Tourism and gifting businesses
Tourism and gifting businesses get compliance pages plus regional storefronts workflows tailored to their operations.
Multi-country retail groups
We map how multi-country retail groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
How Athens customers pay online
Checkout is where most online sales are won or lost. In Greece, customers expect to pay with Visa and Mastercard, IRIS instant payments and PayPal, and many also look for cash on delivery (antikatavoli), bank transfer and Klarna.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in euro (EUR).
For Athens customers ordering from Kifisias Avenue, the city centre and Marousi, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Klarna
- Bank transfer
- IRIS instant payments
- PayPal
- Cash on delivery (antikatavoli)
- Visa and Mastercard
Shipping, couriers and local delivery in Athens
Your international e-commerce platform can book shipments and share tracking with ELTA Courier, ACS, Geniki Taxydromiki, Speedex and BOX NOW lockers, or route orders to your own riders and stores across Athens.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Athens International Airport — makes regional and national dispatch from Athens practical.
Marketplaces vs. your own international e-commerce platform in Athens
Many Athens sellers already list on Skroutz, Public, Plaisio, Kotsovolos, eBay and Amazon (DE/IT). Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
Your international e-commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Selling online legally in Greece
For Athens sellers, tax first: Greek VAT (FPA) is 24% standard with 13% and 6% reduced rates, and lower rates on some Aegean islands.
Two frameworks shape the build: the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Hellenic Data Protection Authority, and the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Law 2251/1994 on consumer protection.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Greece.
Mobile commerce in Athens
In Athens, shoppers browse on phones first. Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
Apps are published under your own developer accounts and share the same backend as your international e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Athens time (UTC+3), in Greek if you want.
- International couriers and 3PLs
- Regional analytics
- ERP and accounting
- Translation management
- Geo-IP and consent platforms
- Multi-currency payment providers
- Marketplace feeds by country
- Tax engines
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your international e-commerce platform
Value first, depth later. For an international e-commerce platform serving Athens, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for EUR, Visa and Mastercard and ELTA Courier from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how Athens customers actually buy. |
Success is measured on conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping — tracked on a dashboard you can see from launch day.
How Athens clients work with us
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Athens client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Greek. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Athens clients are served remotely with on-site workshops when the project needs them.
